An online marketing plan involves defining target personas, creating relevant content like articles, videos and images, promoting the content where target audiences spend time using targeted ad campaigns, and adding clear calls to action on web pages to guide visitors' next steps and collect their information. The plan aims to grow a website's customer base by understanding the target market and creating and promoting useful content for those audiences.

1. BUILDING AN
ONLINE MARKETING
PLAN
Will Hanke

3. Making Two Assumptions

4. 1. You Have a Website

5. 2. You Want More Customers

6. + =
Your Online Marketing Plan

7. 1. Define Your Target Market

8. Create Personas

10. 2. Create Relevant Content

11. Four Types

12. Write Stuff

13. Video

14. Audio (Podcasts)

15. Images

16. 3. Promote Your Content

17. Reach Them Where They Are

18. Match Persona to Ad Campaign

19. Target By Persona Traits

20. Customized & Segmented Emails

21. 4. Tell Visitors What to Do Next

22. Call to Action

23. Make it Obvious

24. Offer Something Related

25. Get Them in Your System!

26. Quick Summary

27. Questions & Answers

28. Challenge:
Add CTA’s to Your Pages

29. Thank You!
314-514-5SEO