The document outlines 9 steps to create an effective landing page: 1) include a clear unique selling proposition, 2) answer why visitors should care, 3) explain how the product or service works, 4) make it tangible with pictures, 5) show testimonials from real customers, 6) link to press and partnerships to build trust, 7) show facts and studies to back claims, 8) include trust indicators like certifications, and 9) make the call to action available at all times.

1. How to build a great landing
page
Case Uprightpose.com
Joni Salminen
PhD, marketing

2. 9 steps to perfect a landing page…

3. 1. Include a clear USP (unique sales proposition)
Visitors need to understand at first
glance what’s it about.

4. 2. Answer ” Why?”
Visitors should be quickly given a reason
to care – follow ”Why, How, What”.

5. 3. Explain how it works
People don’t believe unless you tell them
precisely how they get to the why.

6. 4. Make it tangible
Use pictures of real app, product to
visually communicate what you’re selling.

7. (Cont’d)

8. 5. Show testimonials
Testimonials from real people make you
seem more credible – preferably use video.

9. (Cont’d)

10. 6. Link to press & partners
Press stories enable people to learn more about
you, and partnerships add to trustworthiness.

11. 7. Show facts
Showing results from real studies help to
back up your ”Why” and ”How”.

12. 8. Include trust indicators
This makes you seem more professional,
more like a ”real business”.

13. 9. Make CTA (call-to-action) available at all times
Customers literally need to be ’one click
away’ from buying.

14. Recap
1. Include a clear USP (unique sales proposition)
2. Answer ” Why?”
3. Explain how it works
4. Make it tangible
5. Show testimonials
6. Link to press & partners
7. Show facts
8. Include trust indicators
9. Make CTA (call-to-action) available at all times.