The document outlines strategies for effectively using LinkedIn to build an audience and enhance professionalism rather than merely expanding a network. Key advice includes targeting potential clients, maintaining post consistency, and engaging with content that showcases value through testimonials and video. Recommendations for profile enhancement emphasize credibility through a polished appearance and active participation in relevant groups.

1. LinkedIn Secrets
Sara Piña & Patrick Oborn

2. Where does LinkedIn fit in the Social Media world?

3. Purpose of LinkedIn
• Build your audience, not your network
• Quality over quantity
• Content gold: testimonials
• Talk directly to your audience using video
• Rock-star profile

4. How LinkedIn Works
Sweet
Spot

5. BUILD Your Audience
• Potential Clients (futuresales)
• Upstream providers/ channel mangers (MDF)
• Master agent employees (to help promote
your content)
• Real-lifefriends (to help promote your content)

6. Building Strategies
• Troll your competitors
• Use the suggested connection tool
• Target your future clients
• Target your clients’ competitors
• Land and expand

7. Building Best Practices
• Consistency: make a goal of 20
new connections per day
• Don’t connect with people who
have no commercial value to
your business
(Quality, not Quantity)

8. Anatomy of a GREAT Post
• “Look what I did for Company X.
I can do the same for you.”
• Help your customers see your value,
and what they can expect from
you.

9. Anatomy of a GREAT Post
• Use the automatic picture formatting
tool (1, 3, 4, or 5 work best) NEVER 2!!
• Wide shot on top, candid shots/logo pics
on the bottom
• Tag the companies you want to see the
post (use @Company, not #Company)
• Appreciation, thanks, humility, love,
winning – always draws an audience
• People LOOK at the camera – not backs
of heads in a room!
• Post frequency => At least ONCE a
MONTH

10. Give VIDEO a Chance!
• Find a topic that many people can
relate to, and make a selfie video
to post to LinkedIn
• Find an interesting video on
YouTube, download it, and post it
on LinkedIn with your own
commentary
(google “mp4 downloader”)

11. Your Profile = Your Credibility
• Clean up your URL!
• Updated, professional picture +
background
• Write a general descriptionof
what YOU do!
• About – First 2 sentences are
critical
• Experience - Use job
descriptions, not just titles
• Link to videos
• Join groups that will giveyou
credibility

12. Collect Recommendations
• Offer to give industry
leaders a
recommendation,
and they will often
reciprocate

13. Build a Network of Allies
• Offer to Like/Commenton your
allies' posts, in exchange for
their Like/Comments on your
posts (Telarus staff, for
example)
• First 10 minutes are crucial to
your post going “viral”

14. THANK YOU!