This document provides guidance on developing a social media strategy, including defining the target audience, creating engaging content, and using various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It recommends focusing content on the target audience's challenges, addressing their questions, and driving people to content offers and landing pages. It also outlines posting frequencies and types of updates for each platform to engage the audience and promote the business.

1. charlyn@charlynshelton.com
www.socialmediavisionaries.tv
Original document created by The Whole Brain Group, 2014
DEFINE YOUR TARGET AUDIENCE
Identify the challenges they are struggling with:
3.0
Focus your content and social posts on
information that’s relevant to your target audience
This is important--you don't want to annoy people or promote
yourself too much!
Demographics:
Age Range:
Gender:
Occupation:
Income Level:
Education Level:
Type of industry:
# of Employees:
Type of Business:
Revenue:

2. charlyn@charlynshelton.com
www.socialmediavisionaries.tv
Original document created by The Whole Brain Group, 2014
Create interesting content to share
Write ___ new blog post(s) each week Create ___ new content offers a month
Use your target keywords in post titles and in the body of your content
Target keywords:
Keep posts to 300-500 words
Include a featured image and relevant meta description on
your post to enhance shareability
Optimize posts to include target keywords
End each post with a call to action that links to a landing page
for a relevant content offer
Include social sharing buttons on your post to encourage other
people to share your content
Address the pains of your target audience
Answer frequently asked questions about your products, services, or industry
Address common misconceptions about your industry
Blog Posts Content Offers
Types of content offers include: checklists, ebooks,
infographics, tips sheets, webinars, etc.
Create a landing page and form for each offer, along with a
thank you page to provide a download link
Include a featured image and relevant meta description on your
landing page to enhance shareability
Include sharing buttons on landing pages to encourage other
people to share your content
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3. charlyn@charlynshelton.com
www.socialmediavisionaries.tv
Original document created by The Whole Brain Group, 2014
Update your company page status _____ times per day
Create a Facebook event on your
company page to help boost registration
Write a comment...
Respond to fan comments
Paid Advertising with Facebook Promoted Posts and Offers
Identify a monthly budget: $_______
Promote content offers and blog posts on your website to increase traffic
Promote your company page to increase awareness and fans
Create an offer (discount, coupon, etc.) to drive sales
Update Status Add Photos/Video
What’s on your mind?
All Invites Saved Hosting + Create
Ask people to comment, like,
or share posts
Don’t forget to tag people and pages in your posts
Add #hashtags to to make your tweets more discoverable.
Username
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@Username
TWEETS FOLLOWING FOLLOWERS
Retweet posts from influencers and followers
Post at least _____ tweets per day
Circulate blog posts
Circulate content offers
Include a call-to-action
Attach images to tweets
Thank others for circulating your content
Respond to complaints or support requests
Follow _____ new people or companies weekly
Read ____ articles posted by industry influencers
and competitors to stay on top of trends
Monitor mentions and retweets
Compose new Tweet...
Reply Retweet Favorite More

4. charlyn@charlynshelton.com
www.socialmediavisionaries.tv
Original document created by The Whole Brain Group, 2014
PRO TIP: Encourage your employees
to establish a professional online
reputation and expand their networks
PRO TIP: Don’t forget to use LinkedIn to research
prospects and job candidates before meeting with them
Share Valuable Information
Identify 3-5 different types of information
you will share using status updates:
Update your company status ___ times per week
Scan industry groups for trends and news ___ times a week
Update your company profile at least ___ times a month
Showcase your products and services
___ times per month.
Give professional recommendations
to customers and colleagues ___
times per month
Keep tone professional
Circulate blog posts
Promote content offers
Encourage event registration
Circulate job postings
Respond to questions and comment on discussions
Post relevant content offers and blog posts from your company
and other sources (if group rules allow)
Upload or link to SlideShare presentations from speaking engagements
Upload or link to non-confidential work samples
Update relevant experience and certifications

5. charlyn@charlynshelton.com
www.socialmediavisionaries.tv
Original document created by The Whole Brain Group, 2014
PRO TIP: Make sure your posts are
"Public" to reach maximum users/search
Circulate content offers and blog posts
Share content from industry influencers
Promote events and job postings
Offer a Google+ session to
prospects and customers
Follow ___ new people or companies each week
PRO TIP: Promote events and webinars using Google+ Events
Share content at least ___ times a day to
your personal profile and company page
Share what’s new...
You may know
Jane Doe
John Doe in common
Add
Start a video Hangout
Subscribe to new channels in
your industry ___ times a month
Find ___ new videos each week to share on Facebook, Twitter, and Google+
Plan a video that showcases your
business’ expertise, or create a
series of videos to address
frequently asked questions from
prospects and customers
Engage a videographer for
company events - interview
customers and employees when
they are in a good mood, and
post testimonials to YouTube
PRO TIP: Post videos relevant to your industry, but sprinkle in some fun
What to Watch
My Channel
My Subscriptions
History