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1. 12 Golden Ezine Publishing Tips

2. 1. Post testimonials for your ezine on your site.

3. You'll be able to increase your ezine's credibility by sharing
how your ezine has benefited your readers.

4. 2. Include a few testimonials for your business in

5. each issue.

6. In addition, to using testimonials for your ezine, use
testimonials for your products within your ezine that share
your customers' favorable feedback.

7. 3. Write articles.

8. Your articles can help you to share your expertise with
your readers and add your voice to your ezine.

9. They can also help you to increase your subscriptions by
building up more targeted traffic to your site.

10. 4. Swap ads.

11. You'll create a win-win situation as both you and the other
ezine publisher will get valuable free promotion of each
other's ezines.

12. When possible, swap for multiple issues as repetition will
increase your ad's response.

13. 5. Swap a recommendation within your ezine.

14. Simply plug another publisher's ezine in your ezine (i.e., in
your editor's or publisher's note) in exchange for that
publisher doing the same for you.

15. 6. Swap "thank you" page ads or recommendations.

16. You'll be able to get valuable ongoing promotion of your
ezine as everyone that fills out your swapper's
subscription form or box will see your ezine's ad or
recommendation.

17. 7. Offer a bonus.

18. For example, you could offer ebooks, an email course, or
access to your "subscriber only" membership site as a
bonus for joining you.

19. 8. Run subscriber only deals on your products and on
advertising in your ezine.

20. You'll get more first time buyers and also repeat business.

21. You'll also be able to show your readers that you value
them by providing them with sales and promotions that
are just for them.

22. 9. Write product reviews.

23. You'll be able to benefit your readers by giving them the
lowdown on products you use or have tried.

24. You'll also be able to increase your commissions by
publishing your positive reviews with your affiliate links.

25. 10. Recommend affiliate programs.

26. After you've gained your readers' trust, a powerful way to
increase your commissions is to endorse products in your
ezine that you've found to be valuable and you believe will
help your readers.

27. 11. Promote your ezine in your sig file.

28. Use your signature file that promotes your ezine in your
day to day emails and also, when appropriate, in your
posts to forums that you've joined and participate in.

29. 12. Have your readers forward your issues.

30. Get valuable word of mouth promotion for your ezine by
asking your readers to forward your issues in their entirety
to their friends and colleagues that might be interested in
it.

31. Please visit:
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