SlideShare a Scribd company logo
Using social media to drive
traffic to your website
                    Richard Bolton
Introductions
Why are Businesses Using Social
               Media?
•   Generating Exposure
•   Increasing Website Traffic
•   Improving Search Rankings
•   New Business Partnerships
•   Generating Qualified Leads
•   Reducing Overall Marketing Expenses
•   Improved Sales
Others
• Customer Service
• Feedback/Opinion
• Recruiting
• Competitive Advantage
How do you use social media
   to drive traffic to your
          website?
Why?
                      Objective? Strategy?
-   Build trust with prospects.
-   Convert business.
-   Marketing campaign – Target Landing Page.
-   Notify of specials, discounts or sales.
-   New products or services to existing customers.
-   Read a blog post. Thought leader.
-   New event promotion.
-   E-Commerce store.
1
        Cross Promotion Marketing

Using existing marketing tactics and connecting them to
                 your social channels.

                     Examples:
     Email Marketing Updates to Social Channels
2
          Link 2 LinkedIn Groups

Posting content in LinkedIn Groups where your target
                  prospects will be.

                     Examples:
                  Link to an Event
        Blog Post of Tips, Tricks or Top Ten’s
3
            Be My Guest…..blogger.

Being a guest blogger on a partner , vendors or customers
                          blog.

                        Example:
       Blog in Partnership – Links and Anchor Text
4
     I have just the one comment……

Commenting on other blogs specific to your industry and
          linking back to your site or blog

                    Example:
          Commenting on a colleagues blog
5
              You Tube or not Tube

Create a You Tube channel, post a video of your business,
     link it to your website, name it for local search.

                      Example:
                Car Wash Milton Ontario
6
             E-zine Articles that Link

Writing and posting articles that link to your website, don’t
                   forget to anchor text!


                         Example:
       A helpful guide…just make sure it’s linked.
                           Extra:
Write 3 different articles on the top 3 business pains you
                solve for your customers.
7
             Local Forums count too!

Posting content or advertising for your business that links to
                       your website.

                         Example:
                     Hawthorne Villager
8
        Healthy Link Bait, Go Fishin!
       Don’t Bait your Hook with Spam

   Using Twitter and Facebook to draw attention to your
                      website or Blog.

                         Example:
Notify your social channels of fresh content on your website
                       and link to it.
9
     Everyone Share….Shareslide

Share your PowerPoint presentations on
       Slideshare…be an expert.

              Example:
           My PowerPoints
Sum it up!
-   Be Website Centric – Drive traffic to your site.
-   Create healthy links to content. Link, link, link. Backlinks
    count!
-   Target your prospects.
-   Have a keyword and key questions strategy.
-   Develop your own tactics
-   Establish objectives and a strategy.
Centricity360 Consulting

              Richard Bolton
           Tel: 905.691.0652
   Email: rbolton@centricity360.com
    Website: www.centricity360.com
Blog: www.centricity360.wordpress.com/
    Twitter: @rbolton @centricity360

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Using social media to drive traffic to your website centricity360

  • 1. Using social media to drive traffic to your website Richard Bolton
  • 3. Why are Businesses Using Social Media? • Generating Exposure • Increasing Website Traffic • Improving Search Rankings • New Business Partnerships • Generating Qualified Leads • Reducing Overall Marketing Expenses • Improved Sales Others • Customer Service • Feedback/Opinion • Recruiting • Competitive Advantage
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. How do you use social media to drive traffic to your website?
  • 9.
  • 10. Why? Objective? Strategy? - Build trust with prospects. - Convert business. - Marketing campaign – Target Landing Page. - Notify of specials, discounts or sales. - New products or services to existing customers. - Read a blog post. Thought leader. - New event promotion. - E-Commerce store.
  • 11. 1 Cross Promotion Marketing Using existing marketing tactics and connecting them to your social channels. Examples: Email Marketing Updates to Social Channels
  • 12.
  • 13. 2 Link 2 LinkedIn Groups Posting content in LinkedIn Groups where your target prospects will be. Examples: Link to an Event Blog Post of Tips, Tricks or Top Ten’s
  • 14.
  • 15. 3 Be My Guest…..blogger. Being a guest blogger on a partner , vendors or customers blog. Example: Blog in Partnership – Links and Anchor Text
  • 16.
  • 17. 4 I have just the one comment…… Commenting on other blogs specific to your industry and linking back to your site or blog Example: Commenting on a colleagues blog
  • 18.
  • 19. 5 You Tube or not Tube Create a You Tube channel, post a video of your business, link it to your website, name it for local search. Example: Car Wash Milton Ontario
  • 20.
  • 21. 6 E-zine Articles that Link Writing and posting articles that link to your website, don’t forget to anchor text! Example: A helpful guide…just make sure it’s linked. Extra: Write 3 different articles on the top 3 business pains you solve for your customers.
  • 22.
  • 23. 7 Local Forums count too! Posting content or advertising for your business that links to your website. Example: Hawthorne Villager
  • 24.
  • 25. 8 Healthy Link Bait, Go Fishin! Don’t Bait your Hook with Spam Using Twitter and Facebook to draw attention to your website or Blog. Example: Notify your social channels of fresh content on your website and link to it.
  • 26.
  • 27. 9 Everyone Share….Shareslide Share your PowerPoint presentations on Slideshare…be an expert. Example: My PowerPoints
  • 28.
  • 29. Sum it up! - Be Website Centric – Drive traffic to your site. - Create healthy links to content. Link, link, link. Backlinks count! - Target your prospects. - Have a keyword and key questions strategy. - Develop your own tactics - Establish objectives and a strategy.
  • 30. Centricity360 Consulting Richard Bolton Tel: 905.691.0652 Email: rbolton@centricity360.com Website: www.centricity360.com Blog: www.centricity360.wordpress.com/ Twitter: @rbolton @centricity360