This presentation was given on June 28th 2012 at the Milton Chamber of Commerce Springboard seminar event.

1. Using social media to drive
traffic to your website
Richard Bolton

2. Introductions

3. Why are Businesses Using Social
Media?
• Generating Exposure
• Increasing Website Traffic
• Improving Search Rankings
• New Business Partnerships
• Generating Qualified Leads
• Reducing Overall Marketing Expenses
• Improved Sales
Others
• Customer Service
• Feedback/Opinion
• Recruiting
• Competitive Advantage

8. How do you use social media
to drive traffic to your
website?

10. Why?
Objective? Strategy?
- Build trust with prospects.
- Convert business.
- Marketing campaign – Target Landing Page.
- Notify of specials, discounts or sales.
- New products or services to existing customers.
- Read a blog post. Thought leader.
- New event promotion.
- E-Commerce store.

11. 1
Cross Promotion Marketing
Using existing marketing tactics and connecting them to
your social channels.
Examples:
Email Marketing Updates to Social Channels

13. 2
Link 2 LinkedIn Groups
Posting content in LinkedIn Groups where your target
prospects will be.
Examples:
Link to an Event
Blog Post of Tips, Tricks or Top Ten’s

15. 3
Be My Guest…..blogger.
Being a guest blogger on a partner , vendors or customers
blog.
Example:
Blog in Partnership – Links and Anchor Text

17. 4
I have just the one comment……
Commenting on other blogs specific to your industry and
linking back to your site or blog
Example:
Commenting on a colleagues blog

19. 5
You Tube or not Tube
Create a You Tube channel, post a video of your business,
link it to your website, name it for local search.
Example:
Car Wash Milton Ontario

21. 6
E-zine Articles that Link
Writing and posting articles that link to your website, don’t
forget to anchor text!
Example:
A helpful guide…just make sure it’s linked.
Extra:
Write 3 different articles on the top 3 business pains you
solve for your customers.

23. 7
Local Forums count too!
Posting content or advertising for your business that links to
your website.
Example:
Hawthorne Villager

25. 8
Healthy Link Bait, Go Fishin!
Don’t Bait your Hook with Spam
Using Twitter and Facebook to draw attention to your
website or Blog.
Example:
Notify your social channels of fresh content on your website
and link to it.

27. 9
Everyone Share….Shareslide
Share your PowerPoint presentations on
Slideshare…be an expert.
Example:
My PowerPoints

29. Sum it up!
- Be Website Centric – Drive traffic to your site.
- Create healthy links to content. Link, link, link. Backlinks
count!
- Target your prospects.
- Have a keyword and key questions strategy.
- Develop your own tactics
- Establish objectives and a strategy.

30. Centricity360 Consulting
Richard Bolton
Tel: 905.691.0652
Email: rbolton@centricity360.com
Website: www.centricity360.com
Blog: www.centricity360.wordpress.com/
Twitter: @rbolton @centricity360