Blogging for Business

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The document discusses how blogging can help businesses by providing content marketing that increases their online visibility and search engine optimization over time. It recommends that businesses establish a regular blogging schedule and topics related to their products, services, customers, and industry in order to build thought leadership. Services are offered to help businesses get started with blogging through initial content creation and social media management.

Technology Business

Blogging for Business

Dawn Westerberg
www.dawnwesterberg.com

Blogging for Business
• Blogging to help your
clients’ businesses
• Blogging to help your
business
• Q&A

Why I drive my clients crazy and
insist they have a blog…
• The more complicated
the products and services
the more necessary a
blog is
• It’s foolish not to (SEO,
etc.)
• It helps me learn about
their business
• It documents ideal
client, competitive
differentiator, etc.

Blogging Requires Buy In
• Rarely do my clients
want to do it
• Negatives
– Girls & diaries
– Social Media baloney
– Terror at the thought
of writing
• Silver Bullet belief

Time-Value of Marketing Tactics

Direct Mail, Advertising or
Marketing Value

any periodic tactic

Time
Content Marketing
Marketing Value

content
content
content
content
content
content

Time

$4300/mo Jumpstart program
• Thought leadership
article (800+ words)
• Customer case study
or Press Release
• 4 “mini” blog posts
(125 – 250 words)
• Social Media mgmt
• Analytics
administrator
• Weekly meeting

Show them it’s working -
Reporting
• Life to date stats
• Month 1 – 3 views
• Month 2 – 21 views
• Month 3 – 7 views
• I do it on every blog
post

Show them it’s working -
Reporting
• Monthly report
showing top 10
content on their
website
• Highlighted cells are
blog articles

Topics
• Products
• Services
• Questions
• Common Objections
in the Sale Cycle
• The ____ Difference
• How to

Where I get information
• Publishers’ white
papers and info
• Google Alerts
• Interview the
business owner
during our weekly
meetings
• Fill in the blanks
• “Give me 3 bullets”

Categories, Tags, Links, Tools
• Help them think
through categories,
tags
• Category/Tag Clouds
(vs. Archives)
• Contextual Related
Posts plug in

Where to find time?
• Do I blog or do I…
– Invoice
– Finish client projects
– Prospect
– Attend a webcast
– Pay attention to loved
ones
– Walk the dog
– Clean the house
– Scramble with Friends

Where to find Inspiration?
• Other blogs
• Google Alerts
• Newsletters
• Real client
questions/experience
s
• Titles
• iStock photography

Titles
• 3 ways cold calling is
like preseason
football
• DTM and Don
Corleone believe in
strategy you should
too

Common Sense
from Dan Kraus
“Don’t
overthink – it’s
a blog post not
a dissertation”

Take the first step
and keep moving
• Set a goal
• Keep an idea journal
• Write first, THEN edit
• Schedule the time
• No one comments,
but they do read
• Have fun

Q&A
• Thank You!

• Dawn Westerberg
• dawn@dawnwesterberg.com

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1. Blogging for Business Dawn Westerberg www.dawnwesterberg.com

2. Blogging for Business • Blogging to help your clients’ businesses • Blogging to help your business • Q&A

3. Acknowledgement

4. 5 Lessons from the Wolf Pack Speech

5. Why I drive my clients crazy and insist they have a blog… • The more complicated the products and services the more necessary a blog is • It’s foolish not to (SEO, etc.) • It helps me learn about their business • It documents ideal client, competitive differentiator, etc.

6. Blogging Requires Buy In • Rarely do my clients want to do it • Negatives – Girls & diaries – Social Media baloney – Terror at the thought of writing • Silver Bullet belief

7. Time-Value of Marketing Tactics Direct Mail, Advertising or Marketing Value any periodic tactic Time Content Marketing Marketing Value content content content content content content Time

8. $4300/mo Jumpstart program • Thought leadership article (800+ words) • Customer case study or Press Release • 4 “mini” blog posts (125 – 250 words) • Social Media mgmt • Analytics administrator • Weekly meeting

9. Show them it’s working - Reporting • Life to date stats • Month 1 – 3 views • Month 2 – 21 views • Month 3 – 7 views • I do it on every blog post

10. Show them it’s working - Reporting • Monthly report showing top 10 content on their website • Highlighted cells are blog articles

11. Topics • Products • Services • Questions • Common Objections in the Sale Cycle • The ____ Difference • How to

12. Where I get information • Publishers’ white papers and info • Google Alerts • Interview the business owner during our weekly meetings • Fill in the blanks • “Give me 3 bullets”

13. Categories, Tags, Links, Tools • Help them think through categories, tags • Category/Tag Clouds (vs. Archives) • Contextual Related Posts plug in

14. So…what about your blog?

15. Where to find time? • Do I blog or do I… – Invoice – Finish client projects – Prospect – Attend a webcast – Pay attention to loved ones – Walk the dog – Clean the house – Scramble with Friends

16. Where to find Inspiration? • Other blogs • Google Alerts • Newsletters • Real client questions/experience s • Titles • iStock photography

17. Titles • 3 ways cold calling is like preseason football • DTM and Don Corleone believe in strategy you should too

18. Common Sense from Dan Kraus “Don’t overthink – it’s a blog post not a dissertation”

19. Take the first step and keep moving • Set a goal • Keep an idea journal • Write first, THEN edit • Schedule the time • No one comments, but they do read • Have fun

20. Q&A • Thank You! • Dawn Westerberg • dawn@dawnwesterberg.com

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