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Maryrose Lyons
Maryrose Lyons
Self ImprovementTechnologyBusiness
1 of 7
Facebook Pages (Note not profiles*)
1. Set Up • Set your objectives? How will we measure them? • Who are we targeting? • Naming (facebook.com/username) • About • Page Favourites
2. Design Assets Cover pic: 851 x 315 Profile pic: 160 x 160
3. Content Plan • What are you going to write about? – Local National Global, include offline marketing • How often? – Work out best time of day • Write the text – Less than 250 chars to score 60% more engagement! • Source images – Creative Commons, happy customers, show how… • Schedule posts
3. Interaction Management Handling Description Ho Hum Discussion ending comment. Neutral in tone but firm. Velocity Move on. Fast. End the thread. Delete Remove offensive posts, not the entire thread. Develop Cultivate the person as a contributor Focus Sharpen attention to specific subjects DM Have a ‘behind the scenes’ conversation Respond Answer questions
4. Insights
Thank You!

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