Ita marketing survey results 2011 ita fall ppt

Where’s Your Business Coming From? ITA Marketing Survey Results Fall 2011

Do You Have a Formal Marketing Plan? ,[object Object],[object Object]

Do You Track the Source of Closed Business ,[object Object],[object Object]

What is Your Most Important Marketing Priority for the Coming Year? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Will online advertising spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object]

Will Print Advertising spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will PPC spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will Pay for Leads spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will Direct Mail spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will Telemarketing spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will eMail marketing spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will online events (webinar) spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object]

Will location events (seminars, lunch and learns) spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

Will Trade Shows/Conferences spend increase or decrease in the coming year? ,[object Object],[object Object],[object Object],[object Object]

How do you execute your marketing plan? ,[object Object],[object Object],[object Object]

What % of revenue are you spending on marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where will you spend the majority of the marketing budget in the coming year? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where will you spend the majority of the marketing budget in the coming year? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the best source of raw inquiries? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the best source of raw inquiries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the best source of qualified leads? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To what extent do you believe your website and online presence contributes to converting leads into closed business? ,[object Object],[object Object],[object Object],[object Object]

Going forward do you intend to increase or decrease marketing activities? ,[object Object],[object Object]

Ita marketing survey results 2011 ita fall ppt

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Ita marketing survey results 2011 ita fall ppt