Chapter 6 Overview - Share or Sovle; Don't Shill

1. Content Rules –
Share or Solve, Don’t Shill
Chapter 6 Overview
by Laurie Hardy

2. Do’s of Good Content
Share a resource
Solve a problem
Improve lives
Add value

3. Characteristics of Good Content
Tell the truth
Have a relevant message
Have a human element
Care about the message
Give a fresh perspective
Arouse curiosity

4. What Do I Talk About?
Conduct Monitor Be inspired Share
Talk with Share Research Create how-
Q&A search by your productivity
customers Photos online to content
interviews keywords passions tips

5. More Things to Talk About
Check out competitors
Invite guests to post
Create a regular content series
Give your two cents
Host an event
Get involved in social networking
Curate other’s voices

6. What to Look for in Hiring
a Content Writer
Can smell a good story
Have digital intuition
A sales-y, social streak
Open mind
An amateur passion
ADOS (Attention deficit…ooh Shiny)
Have a passion for new digital tools
Continuously looking for the newest things
Experimenting with the latest gadgets

7. Curated Content
Continuously identifying, selecting, and sharing information
Have a human behind the wheel
Co-create content
Tap into a built-in audience
Be clear about the rules for contributors
Allows others to contribute additional insight
Make sure it is licensed content
(Click on the picture or follow the link at http://flic.kr/p/akGcDP )
Creative Commons
FreePhotosBank.com
Flickr.com
FotoGenitka.com

8. Don’ts of Good Content
Focus on driving sales
Use explicit content
Be defamatory
Use copyrighted material

9. Rules for Good Content
Know yourself and your customer
Have an objective
Speak and write like a human
Reimagine rather than recycle
Share or Solve information
Show rather than just tell
Add an element of surprise
Spark interaction
Create Roots and Wings
Play to your strengths