SlideShare a Scribd company logo
How to Make Money
With Your Blog
Stewart Sylvester,Inbound
Marketing Manager, BrainSell
Sonja Fridell
GM, BrainSell
@brainsell
How it Works
Source: @hubspot
Is your website pushing or pulling?
OUTBOUND:
Direct Mail
AdWords
Telemarketing
INBOUND:
Blogging
Social Media
SEO
Customers Have Changed
They are now educated savvy researchers
A Crash Course in Inbound Marketing
unpaid traffic sources
To get started do these 3 things...
1.Start a blog
2.Create compelling content
3.Track your progress
*And stop obsessing over the way your website looks
•Choose a platform you like -
wordpress, tumblr, or blogger
•Make it VISIBLE - use relevant
headlines
•Enable RSS Feed - create a
feed on feedburner
•Encourage Comments
•Distribute (linkedin, twitter,
google+)
•Add CALLS TO ACTION - use
forms
6 Steps to Increase
Profitability of Your Blog
•Content is King
•Write on Google terms (headlines matter)
•But "Don't fight with Ninjas" - D. Shah
•Be a thought leader in your industry
•Be conversational and to the point
•Frequency (at least once a week)
Track your progress
•Use Google analytics
•Spreadsheet your reach (subscribers, followers, links, traffic)
•Hootsuite (twitter, facebook, linkedin)
•Google Analytics
•Feedly, Digg, Old Reader
•Google Marketplace
• www.google.com/addurl
•Feedburner
•Wordpress, Blogger, Tumblr
•Weebly (site builder with forms)
•Woofoo forms, Google forms
•Marketing automation(Hubspot, Pardot, Net-Results)
Free Tools
Now What?
Tweet with us! @brainsell
5 Ways to Improve Lead Generation on Your Website - Download Whitepaper
http://forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/
Join us for more on inbound marketing!
Date: Tuesday, June 24, 1:30 - 2:15 PM EST
Learn how to increase site traffic and lead gen with social media,
blogging and content creation
Top 3 Ways to Get Found with Inbound Marketing
Date: Tuesday, June 24, 1:30 - 2:15 PM EST

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How to make money with your blog

  • 1. How to Make Money With Your Blog Stewart Sylvester,Inbound Marketing Manager, BrainSell Sonja Fridell GM, BrainSell
  • 4. Is your website pushing or pulling? OUTBOUND: Direct Mail AdWords Telemarketing INBOUND: Blogging Social Media SEO
  • 5. Customers Have Changed They are now educated savvy researchers
  • 6. A Crash Course in Inbound Marketing unpaid traffic sources
  • 7. To get started do these 3 things... 1.Start a blog 2.Create compelling content 3.Track your progress *And stop obsessing over the way your website looks
  • 8. •Choose a platform you like - wordpress, tumblr, or blogger •Make it VISIBLE - use relevant headlines •Enable RSS Feed - create a feed on feedburner •Encourage Comments •Distribute (linkedin, twitter, google+) •Add CALLS TO ACTION - use forms 6 Steps to Increase Profitability of Your Blog
  • 9. •Content is King •Write on Google terms (headlines matter) •But "Don't fight with Ninjas" - D. Shah •Be a thought leader in your industry •Be conversational and to the point •Frequency (at least once a week)
  • 10. Track your progress •Use Google analytics •Spreadsheet your reach (subscribers, followers, links, traffic)
  • 11. •Hootsuite (twitter, facebook, linkedin) •Google Analytics •Feedly, Digg, Old Reader •Google Marketplace • www.google.com/addurl •Feedburner •Wordpress, Blogger, Tumblr •Weebly (site builder with forms) •Woofoo forms, Google forms •Marketing automation(Hubspot, Pardot, Net-Results) Free Tools
  • 12. Now What? Tweet with us! @brainsell 5 Ways to Improve Lead Generation on Your Website - Download Whitepaper http://forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/
  • 13. Join us for more on inbound marketing! Date: Tuesday, June 24, 1:30 - 2:15 PM EST Learn how to increase site traffic and lead gen with social media, blogging and content creation Top 3 Ways to Get Found with Inbound Marketing Date: Tuesday, June 24, 1:30 - 2:15 PM EST