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Sbs twitter for nonprofits
This document provides information on using social media for nonprofits. It discusses various social media platforms like LinkedIn, Facebook, Twitter, and Google+ and how nonprofits can use them. It emphasizes that nonprofits should have an integrated social media strategy to accomplish goals like fundraising, education, and volunteer recruitment. The document provides tips on using different tools like HootSuite and Buffer to manage social media accounts and engage constituents. It stresses the importance of developing followers, using hashtags and direct messages, and maintaining an online presence across multiple networks.
Sbs twitter for nonprofits
- 2. Twitter for Nonprofits Dawn Westerberg @DWesterberg
- 3. Orange Leap • ConstituentRelationship Management (CRM) System used by Nonprofits around the world • Fundraising, Sponsorships, Events, website integration, and more • Cloud-based • Budget-friendly subscription pricing • You can’t pick the best solution for your nonprofit if you don’t have a choice. Orange Leap gives you a fresh new choice.
- 4. January 17 Integrated Marketing Why it matters & how to do it • Mark Rhode from Russ Reid • Learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors
- 6. My Explanation ofSocial Media • LinkedIn = Boardroom, virtual professional group • Facebook = Backyard BBQ, open house • Twitter = Happy hour • Google+ = Blend of LinkedIn and Facebook (SEO) • Profiles on all = Valuable online real estate
- 7. Social Media asa means to Amplify and Accelerate
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- 9. Connections & Connections ofYour Connections
- 10. Strategy Before Tactics •What do you want to accomplish? • Who do you want to influence? • How do you measure success?
- 11. What do youwant to accomplish? • Education • Fundraising • Event participation • Volunteer recruitment • Stronger connection between organization and key constituents
- 12. Who do youwant to influence? • That’s who you’ll want to connect with on social media • That’s who you’ll write for • That’s who you’ll want to energize
- 13. How do youmeasure success? • Specific • Measurable • Actionable • Relevant • Trackable
- 14. Tips • Seek outthose you know • Make it easy to connect with you – Email signature buttons – Website
- 15. Social Media • LinkedIn • Google+ • Facebook • Twitter • Tools • Resources Profiles on each give rich link back to your website, increase online Footprint.
- 16. Twitter • Microblog • Developedas a one to many “texting” tool • Limited to 140 characters • Tipping point SxSW as a way to identify hot sessions/parties
- 17. Twitter Profile • Organization • Logo • Description • Location • Website
- 19. Twitter: Develop aFollowing • 100/1000 • Following is voluntary, you can’t control • Follow to be followed • Start with who you know – Volunteers – Members – Donors – Media • Communicate
- 20. Twitter Communication • Tweets •RT = ReTweets • @ = target another Twitter user • # = Hashtag • DM = Direct Message • It’s Public – tweet accordingly
- 21. Twitter Communications • @= target another Twitter user
- 22. Twitter Communication • #= Hashtag • Used for search – To find – To be found • Used for events • Used for chats
- 23. Twitter Lists • Lists make it easy to focus on strategic audiences. – Volunteers – Media – Members – Donors – Sponsors
- 24. Tools - Hootsuite Usecolumns to: -Follow lists -Add your LinkedIn and Facebook feeds -Monitor mentions
- 25. Tools - HootSuite *UseAutoSchedule to send out your Tweets and updates so that you can spend time online responding and interacting.
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- 27. Integrated Mix • Strategy, Audience, Message • Variety – Links, photos, videos • Frequency – Facebook 3X day – Twitter 10X day • 4 broadcast tweets • 6 on others • Engagement
- 28. Q&A • Thank You! •Dawn Westerberg • dawn@dawnwesterberg.com
- 29. Resources • FREE eBook “7 Essential Stages of a Total Online Presence” by John Jantsch: http://dawnwesterberg.com/wp- content/uploads/2011/04/topebook- westerberg.pdf • http://nonprofitorgs.wordpress.com/ • http://www.socialbrite.org/ • http://www.idealware.org/ • What the Plus! Google+ for the Rest of Us, Guy Kawasaki • Google+ for Business, Chris Brogan
Editor's Notes
- #7 If you’ve thought of SM as these things off by themselves – I suggest looking at them in a different way – as a part of your overall mix.
- #9 Integrated approach to communications. Regardless of type of organization (NP, Assn, B2C, B2B) Integration yields best results. Of the tools at your disposal – Event, Traditional Marketing, Network all have a limited audience. Social media, by comparison, has the potential to reach 3X, 5X, 10X your established connections.