2. COMMUNICATION = TRUST
Corp Employees Today
75% Missing News & Info
82% Mobile First
86% Not Relevant/Interesting
88% “Fun Work Environment”
90% Intranet not Useful
94% Too Much Noise…
10. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
Reach:
186,000
Employees
11. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-16%
Out of Date
Reach:
84%
156,240
12. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-37%
No Email
Reach:
47%
87,420
13. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-14%
Seasonal/Temp
Reach:
33%
61,380
14. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-6%
Limited Access
Reach:
27%
50,220
15. BE RELEVANT & PERSONALIZED
4
4x Per Year
Email to Global
Workforce
34% Delivered
Open Rate
Reach:
9%
17,000
66% Passed
16. BE RELEVANT & PERSONALIZED
4
Info Not Relevant
or Too General
Out of Date or
Not Current
Not Interested in
Note from CEO
Talks Too Much
About Other
Businesses
Why Not Open ‘Letter from CEO’?
“It’s Boring”
17. KEEP IT INTERESTING
Engage Employees Like Customers…
5
Video &
Multimedia
Bday, Deals, New Emp, Events, Spots
Recognition
Programs
Gamification, Points, Leaderboard
Employee
Participation
Internal Brand Amb, Content, Posts
18. “Fun is at the core of success in business”
– Richard Branson
“Effective comms connects the right person
with the right info at the right time.”
– Joseph B (HBS)
“You can’t run out of recognition”
– Susan Heathfield
“If employees lack info, they’ll make it up”
– Carla O’Dell