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Mary Ellen Dugan, WP Engine: Elevating Diversity Through Marketing
This document discusses elevating diversity through marketing. It notes statistics on the diversity of the company's workforce, including 65% women executives, 31% women in non-executive management, and 26% women company-wide. It emphasizes the need to intentionally embrace diversity, as trends showing a lack of diversity in startups and leadership must be reversed. The document advocates that values like doing the right thing and being customer inspired are good for business. It concludes by thanking the audience and reinforcing that focus leads to progress.
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Mary Ellen Dugan, WP Engine: Elevating Diversity Through Marketing
- 1. Elevating Diversity through Marketing MaryEllen Dugan, CMO @MARYEDUGAN
- 2.
- 3.
- 4. 65% Women Execs 31%Women non-exec management 26% Women company wide 30% Non-white 33% No college degree 5% LGBTQ DIVERSITY ATTRACTS Diversity
- 5.
- 6. THE ISSUE ISN’T GoingAway 6
- 7. 7 TRENDS MUST Reverse Percentage ofstartups with no women in leadership positions NO WOMEN ON BOARD OF DIRECTORS NO WOMEN IN EXECUTIVE POSITIONS
- 8.
- 9. EVERY COMPANY IS ATech COMPANY 9 CONFIDENTIAL
- 10. 10 CONFIDENTIAL SNAP INC. SnapInc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
- 11. CONFIDENTIAL11 By 2020, therewill be 1.4 million computer specialist job openings. But projections show universities will not produce enough qualified graduates to fill even 30% of these jobs. Source: U.S. Department of Labor
- 12.
- 13. Do the RightThing Customer Inspired Where the Best get Better Built to Last Aspiring to Lead. Committed to Give Back.
- 15.
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- 18. 18 CONFIDENTIAL WHERE THEREIS FOCUS THERE IS Progress
- 19. THANK YOU! MARY ELLENDUGAN @MARYEDUGAN
Editor's Notes
- #3 Hello. We’re WP Engine. 5% of the web visits a site on our platform everyday. We have over 60,000 customers In over 130 countries And power over half a million websites globally Today, we’re going to provide you a glimpse into our growing business and the opportunities we see ahead.
- #4 Hello. We’re WP Engine. 5% of the web visits a site on our platform everyday. We have over 60,000 customers In over 130 countries And power over half a million websites globally Believe Diversity Inclusion and Culture are key to our business sucess
- #8 Despite women having x% of college degrees Despite women being X% of entrepreneurs We need to look like our customers in gender, ethnicity, gloabal
- #15 Where the best get better Aspired to lead. Committed to Give back Promote within Milennials more apt to select a company with CSR
- #17 NPS of 80