BJP wins 2014 election... how?? why ??? what strategy did they use.. ?? All this discussion with detailed picture

1. STRATEGIZING
THE 2014 GENERAL ELECTION
-a road to BJP’s success
HS 454 project
By-
120040059 - Ashish Kumar Prasad
120040097 - Michael Joseph
120040099 - Dheeraj Reddy
120040102 – Yashwanth Thollikonda
120040112 - Pankaj Kumar

2. ● The Bharatiya Janata Party made history by securing a
resounding lead in the latest Indian Parliamentary
elections.
● This was the first time in 30 years, that a party had
gained an absolute majority on its own.
● One of the primary reasons for such a monsterous
victory was the successfull planning and implemention
of various political strategies or in other words the so
called:
RAAJNEETI
NAMO NAMO NAMO!!!

3. Our project is an attempt to analyize the various steps taken by BJP for
the 2014 general elections from a management point of view:
Scope of the Project

4. Significance
High public
involvement,
extensive media
coverage
Low margin of error
Sound Strategies
verified by principles
of management
Proper
implementation
through well defined
organizational
structure

5. ● Origin of management can be
traced back to “Machiavelli”
who is the author of a famous
book “THE PRINCE”
● The establishment of various
political consultancies re-
emphasize the importance of
management in today’s politics.
MANAGEMENT AND POLITICS

6. Strength:
-Core Competency
-Has Hindu Majority
Weakness-
-Old leaders were
not effective
-leadership crisis
Opportunities
-
-emergence of
social connectivity/
bonding
-first time was being
used for elections
Threat-
-negatvity among
minority groups
-was considered a
communal/ religious
party
SocialMedia
Growth
Organizational
Change

7. 1.BRANDING

8. Branding
Modi was a
regional
brand trying
to go
national
connect with
the youth
carried the
taint of the
2002 anti-
Muslim riots
in Gujarat.

9. Tata motors factory shifted from Bengal to
Gujarat
Similar examples of products going from
regional to national brand(Haldiram)
Regional to National Brand

10. Speech at Delhi- Shriram college of
Commerce
Pro Buisness Persona- Buisnessman has
praised him
Connect with the Youth

11. The best way for a tainted brand to
overcome a challenge is to not talk too
much
Shaking of the Stigma

12. 2.Social Media

13. 2014 was the first time social media was
used in a election
Abki Baar Modi Sarkaar, Junta Maaf Nahi
Karegi, Ache din....

14. 3.Organizatioal
Change

15. Lewin 3-Step Model:
• failure of advani as a
prime minister candidate
in 2009 general election
ignited a movement for
a change of structure
within the party
Unfreeze
• declaring Narendar
Modi as the prime
minister candidate and
sidelining previous top
leaders was the
beginning of the change
to youthify the party
Change • Modi condcted several
rallies across the
country to solidify his
image and bring to
terms the various
changes brought about
in the organiation
Refreeze

16. •Fundamentally different from what had
been done before
•BJP not only brought about a change in the
top leadership but also brought a drastic
change in its ideology, focused more on
development agenda rather than vote bank
politics
2nd Order Change:

17. •Hullaby within the party on Narendra Modi
appointment
•Advani submitted his resignation
Resistance to Change:

18. • Change in Structure has helped BJP win the Elections with margin
in votes.
• Affect of new factors like Social Media, new trends can be seen in
these elections
• Making of Modi as a brand from the regional level to the national level
might have helped the party in election.
• Change in its ideology and approach has helped them in elections.
• Good presidency by Amit Shah has given advantage to BJP over other
parties.
• Publicity in Youth has given advantage to BJP over other parties.
• Anti-Muslim & Hindutva thing was not able to distract BJP from its
winning track.
Conclusion

19. Thank You 