Sharing my deck that I presented to a group of Bankers who wanted to have insights on Marketing and Branding. This is not a deep dive presentation on tacticals, but the psychology behind each political speech, campaign and products that are being sold to us every single day, either on our digital device or in the brick and mortar shops. They all rely on the same principal of MAKE YOURSELF LOOK GOOD, MAKE OTHERS LOOK EVIL.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
This training from Community Media Workshop in Chicago is meant to help you create a communications plan for your nonprofit. Learn how to target audiences, move people to action, and to use today's communications tools to achieve your goal and spread your message.
Healthy Inspirations Traditional Marketing & FacebookJustin Tamsett
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
Social Media Marketing Mastery_ How to Monetize Your Online Presence_.docxKayalvizhiManibharat
"Social Media Marketing Mastery: How to Monetize Your Online Presence" is a comprehensive guide that teaches you how to effectively use social media to build a profitable online business. This book covers everything from creating a strong social media presence, developing a content strategy, and engaging with your audience to implementing effective advertising campaigns, building partnerships, and maximizing your revenue streams. With step-by-step instructions, real-life examples, and expert advice, you'll learn how to optimize your social media accounts for engagement, build a loyal following, and generate sustainable income streams. "Social Media Marketing Mastery" also provides tips on how to overcome common challenges and avoid common mistakes made by beginner social media marketers. Whether you're a seasoned social media marketer or just starting out, "Social Media Marketing Mastery: How to Monetize Your Online Presence" is an essential resource for anyone looking to build a profitable online business through social media marketing.
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. Marketing
&
Branding
A C O N V E R S A T I O N W I T H S A I R A N A M . S A A D
3 0 S E P T E M B E R 2 0 2 0
R O Y A L E C H U L A N , K U A L A L U M P U R
2. Content
FIRST SECOND THIRD
Evolution of Media
Traditional
How do you write your
story
Branding Islamic
Products, what you can
do and cannot do
Lessons from Political
Propaganda
How do you sell your
story
Articles, Video, KOL,
Pictures
Suggestions
The Publics of Public
Relations
PR Tools & Techniques
Measuring Success and
Reporting. Likes, Shares,
Engagements,
Impressions, Views
Example
5. Role of Media
The following are some of these agendas:
1.Entertaining and providing an outlet for the imagination
2.Educating and informing
3.Serving as a public forum for the discussion of important
issues
4.Acting as a watchdog for government, business, and other
institutions
6. Political Propaganda
Medium : POSTERS
Used for Wars by Superpowers, USA, RUSSIA, JAPAN, GERMANY,
CHINA, UK
Principle
Make your Enemy Look Evil
Make yourself Look Righteous
22. The Art of
Storytelling
1) Know your audience
2) Make them care
3) Set the scene
4) Be creative with chronology
5) Know your punchline
6) Engage your audience
7) Use tension
8) End with a grande finale
9) Don’t be limited by words
10) Enjoy the process
25. Definition of
Earned, Owned
and Paid
Media
Owned media sites are an extension of your brand and
create additional avenues for people to interact with your
brand. When it comes to owned media, as long as you can
keep up with the maintenance, the more the merrier.
Earned media is the equivalent of online word of mouth
and is the vehicle that drives traffic, engagement and
sentiment around a brand. While there are different ways a
brand can garner earned media, good SEO and content
strategies are the most controlled and effective.
Paid media is a great way to promote content in order to
generate more earned media and can also be used to drive
traffic directly to your owned media properties.
27. The different types of social
media platforms to serve ads
Social networking (Facebook, LinkedIn, Google+)
Microblogging (Twitter, Tumblr)
Photo sharing (Instagram, Snapchat, Pinterest)
Video sharing (YouTube, Facebook Live, Periscope,
Vimeo).
28. Buying Ads
Which social media network you choose will
depend on 3 VERY important factors:
1.Where your target customers are most
concentrated (usage, groups, etc.)
2.Where your target customers are most
accessible (preferred media, ad targeting, etc.)
3.Where your target customers most actively
engage with ads (testing required)
31. Shares
cannot be
bought!
Shares are particularly valuable
for brands looking to uncover
new followers and customers.
Regardless of the
platform, social media
algorithms typically reward
highly-shared content with
reach.
32. Advertising
Advertising is said to encourage materialism.
Further, it wrongfully promotes unnecessary
spending
Be honest and free from any deception, nor
should it hide any facts
Shari’ah Compliant, according to Islamic Principles
Do not make promises which are hard to fulfil
Careful with usage of pictures of women
Not have any false assertions and make-up
testimonials
Not propagate wasteful practices or
overspending
Not lure people to believe in, when there isn’t
any, gifts or discounts
Not contain any false promises which are not
intended to be delivered
This Photo by Unknown Author is licensed under CC BY
33. 1.Use natural objects like landscape, animals and
birds, or cartoons and animations. Avoid using
humans. Unless they are absolutely needed, use
males and not females.
2. Use soft Islamic music, not the loud Western
music. The background setting should be in
conformity and the overall aura should be optimistic.
3. Green and white should be the dominant colors.
4. Modesty and respect should be emphasized.
Sexuality, nudity, indulgence, hatred, and racism
should not be any part of Islamic advertising.
5. Islamic channels should be used.
This Photo by Unknown Author is licensed under CC BY-SA
Suggestions
34. 1. Use religious
terminologies in order to
assure the audience of
advertisement’s Islamic
character. Selected and
careful uses of Quranic
injunctions create a
positive influence over the
Muslim audience.
01
2. Diversity should be
vividly illustrated as Islam
is a bold proponent of
diversity.
02
3. Advertisements
containing any pledges,
terms, or promises should
contain Bismillah (In the
name of Allah)
03
4. For voice over “the
message must avoid
lamentation, cry, or loud
weeping”
04
5. Not depict images that
are forbidden, like
witching and jugglery
05
This Photo by Unknown Author is licensed under CC BY-SA
Good Morning everyone. It is indeed a small crowd but the smaller the better when learning. It allows a more active interaction and Q& A sessions to be conducted.
A bit about myself…
A bit about yourself
Our goals here today, and what do we want to achieve
Here are the main skeleton of topics of discussions, which will not be limited to the sections. Some might overlap, and some might be repeated here and there according to its relevance.
In earlier times, news was presented to local populations through the printed press. While several colonies had printers and occasional newspapers, high literacy rates combined with the desire for self-government made Boston a perfect location for the creation of a newspaper, and the first continuous press was started there in 1704.[2] During the American Revolution, newspapers took part in the effort to inform citizens of perceived British misdeeds and to incite attempts to revolt. Readership across the colonies increased and daily papers sprang up in large cities.[3]
Newspapers united for a common cause during the Revolutionary War.
Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century
Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, and DVDs) from the late 19th century
Cinema from about 1900
Radio from about 1910 was first used by the US Military
Television from about 1950
Internet from about 1990
Mobile phones from about 2000
If I were to ask you, why do Banks have Corporate Communications Departments.
What are your KPIs
What has your Boss asked you to do
What would be your common denominator
In Theory, what our media is supposed to do.
But why do they sensationalise
Why do newspapers need to sell so bad? What sells?
Why is virality so important?
Selling Controversy – World’s Richest Media Tycoon, with a networth of 19.1B USD in 2019.
Murdoch did not take long to implement changes to the newspapers he had taken over. Once referred to as the inventor of the ''modern tabloid'' by The Economist, his newspapers began to focus on more eye-catching headlines that principally centered around stories of scandal and controversy. This new approach to journalism resulted in a spike in the circulation of his papers.
Rothschilds own Reuters. The 6 media companies that exist get their news from Reuters & the Associated Press. Reuters owns Associated Press, therefore, Rothschilds control everything you see & hear on television, especially your favorite shows & the news. The Rothschild family (/ˈrɒθstʃaɪld/) is a wealthy Jewish family originally from Frankfurt that rose to prominence with Mayer Amschel Rothschild (1744–1812), a court factor to the German Landgraves of Hesse-Kassel in the Free City of Frankfurt, Holy Roman Empire, who established his banking business in the 1760s.[2] Rothschild managed to bequeath his wealth and established an international banking family through his five sons,[3] who established businesses in London, Paris, Frankfurt, Vienna, and Naples. Today their interests cover a diverse range of fields, including financial services, real estate, mining, energy, mixed farming, winemaking and nonprofits. Over more than two centuries,[25][26] the Rothschild family has frequently been the subject of conspiracy theories.[12][84][85] These theories take differing forms, such as claiming that the family controls the world's wealth and financial institutions[86][87] or encouraged or discouraged wars between governments. Discussing this and similar views, the historian Niall Ferguson wrote,
Without wars, nineteenth-century states would have little need to issue bonds.
In the early days, newspapers were invented to physically carry news. It then went on to telegraphy which had no physical restrictions. Then radio. Then cinema, then TV. Were regarded as dumbed down information. In between, there were books , magazines and journals. Then came merchandising…
War is cinema and Cinema is War world-wide “shift to massive state participation and manipulation of public opinion”
The great victor of World War I in cinema, as in all else, was, of course, the United States.
The Russian Monarch, realized however, not unlike Lenin, that moving images were the best way to reach the mostly illiterate Russian population.
Catalysed by the WWI turmoil and rened in its aftermath, the swiftly evolving international language of cinema has not only validated Virilio’s ideas of the integral connection between technology, war and cinema, as well as between cinema and propaganda but, as argued above, has challenged, deconstructed and even subverted them.
1 Malaysia Concept – derived by? One Israel, One Malaysia, Apco in between.
1 MDB
Paul Stadlen Najib's ex-spin doctor Stadlen believed to be hiding in Israel
Stadlen used to work for APCO International, which for many years was the PR advisor to various Israel governments. APCO coined the concept of One Israel, which was later adopted by Najib. When he became Prime Minister in 2009, he introduced the 1Malaysia slogan.
Stadlen, who was Najib's spin doctor for nine years, was slapped with two money laundering charges involving RM14.3 million by the Malaysian Anti-Corruption Commission (MACC).
He fled Malaysia immediately after Barisan Nasional (BN), led by the former prime minister, lost the 14th General Election held in May last year.
According to the first charge, Stadlen was accused of ordering the transfer of an RM8.2 million payment from illegal activities from a bank account of a client of law firm Messrs Hafarizam Wan & Aisha Mubarak to several individuals and a company in 27 transactions between June and December 2014.
What is branding for you and your organization?
Rosmah spent RM100,000 a month on cybertroopers to defend reputation — ex-aide
Rizal: 30 to 40 cyber troopers were working for Rosmah from 2012 to 2018
Rizal explained that in 2012, Rosmah had ordered him to had established a team of cybertroopers — individuals employed to disseminate political propaganda on the internet — who were paid RM100,000 monthly and tasked with monitoring critical content on social media.
“This team was also responsible for countering and providing explanation to every slander, assertion and accusation towards Datin Seri Rosmah, to the public.
“The cybertroopers were operating on funds provided by Datin Seri Rosmah herself. She gave me RM100,000 cash every month to finance the team,’’ he said.
Rizal also explained that in his capacity as Rosmah’s special officer, he too had made statements to denounce or counter the negative narrative produced against her.
prev
next
What is Branding for you? What do people buy branded goods? Is there really value for money?
Prihatin. And Prihatin 2.0 just 4 days before the Sabah Election.
Parti Gabungan Rakyat Sabah won. Was it coincidental?
This is the theory and why companies invest in branding. Ultimately you do want new customers, you do want your share prices to soar, and all CEOs want to look GOOD.
The many different facets of Media in the past and present.
Who formulates your PR strategy or Strat Comm?
Do you pay an agency, is it done internally, how much is your company willing to spend?
How has Covid impacted your budget?
How many are still buying and reading newspapers? How much can you read? Which type do you want to read?
Advertising in newspapers?
Demography, audience, recycling campaign? How do you convince your management, CFO, CEO to shift away from newspapers?
Influencer Engagement : Neelofar. Vivy. Does your company use Influencers/Ambassadors?
Jakel : artistes. Chef Wan and his shows. Go Pro. Rihana Petra. Fazura
Native advertising
The classic term for native advertising is advertorial – an advertisement in a newspaper or magazine appears in the style of an editorial or journalistic article. With the rise in digital media, this idea has expanded. Jesper Laursen, CEO of the Native Advertising Institute, has a wonderful definition. He says native advertising is “paid advertising where the format of the content matches the form, feel, function, and quality of the content of the media on which it appears.”
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Branded content is a content creation tactic, typically produced through a sponsored or paid partnership between the brand and the media, that encourages audiences to engage with the brand based on its entertainment, information, and/or educational value.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[23] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Owned Media includes all channels owned by the company or brand, like their website and service pages, blog, social media channels: Facebook, Instagram, Twitter, LinkedIn, and the like. On Instagram, for example, content on a brand's channel created by the brand itself, is owned media.
Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time.
Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it.
Before the switch to algorithms, most social media feeds displayed posts in reverse chronological order. In short, the newest posts from accounts a user followed showed up first.
By default, social media algorithms take the reins of determining which content to deliver to you based on your behavior.
For example, Facebook or Twitter might put posts from your closest friends and family front-and-center in your feed because those are the accounts you interact with most often.
Chances are you’ve been recommended videos to watch on YouTube, right? This is again based on your individual behavior, digging into what you’ve watched in the past and what users like yourself are watching. Elements such as categories, #tags and keywords also factor into recommended content on any given network.
Without social media algorithms, sifting through all of this content on an account-by-account basis would be impossible. Especially for users following hundreds or thousands of accounts on a network, so algorithms do the legwork of delivering what you want and weeding out content that’s deemed irrelevant or low-quality.
In theory, that is.
There’s also the belief that social media algorithms exist to push brands to pay a premium for social ads. The belief is that if brands can’t reach their audience organically, they’ll turn to ads instead. Obviously, this means more money for social networks.
algorithms involve machine learning and data science. They’re capable of parsing data and ranking posts based on criteria that, quite honestly, the average marketer will probably never truly understand. For starters, social media algorithms treat engagement (think: likes, comments and shares) as a sort of snowball effect.
That is, the more engagement a piece of content gets, the more likely it is to be rewarded by the algorithm.
Perhaps one of the easiest ways to encourage engagement is by asking questions of your followers. Serving as a sort of call-to-action, question-based posts are an easy way to encourage interactions and connect with your audience at the same time.
For example, see how the following types of content stack up against each other:
Image-based posts versus text-based posts
Long-form versus short-form videos
Content with links versus content without links
Posts with one hashtag versus posts with multiple hashtags
Budget : How do you spend it. Audience. Timing of posting. Creativity. Styling. Thought Leadership Articles
FB Insights, Hoot suite, Sprout, Agorapulse. Awario
Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It's a crucial component of audience research.
Bad Publicity is still publicity
Marketing and Advertising
Marketers need to observe the cultural traits, environments, norms, beliefs, and values of a particular country or region to obtain an understanding of whether their future behaviors will be perceived as ethical. The marketer should focus on those who are their target markets and place the advertisements in ways that must be consistent with the cultural, religious, and social sensitivities of the people in those markets to effectively win their hearts and create market charisma. For example, in west Malaysia, different ethnic groups (Malay, Chinese, and Indian) have been living together. Making a commercial ad among this multi-ethnic culture must recognize their feelings and cultural traits in a way that is considerate to their ways of living.
BAFIA 1989Section 28 makes it an offense to publish any statement which is misleading, false or deceptive or to conceal any material fact in relation to deposit taking. The offense is committed for recklessness whether made dishonestly or not.IFSA 2013
Producers of advertisements must make sure that their advertising campaign does not overstep any social or legal norms although many advertising campaigns in Muslim countries or outside reflect the free values of western society, which affects the social norms of other societies
. In Malaysia, Unilever’s ad for Pond’s skin lightening moisturizer showed a Malay college student using the product for a fairer complexion to attract a boy’s attention. The ad is deemed offensive to the Muslim ethnic culture. At the same time, the young generations of Malay Muslims are more likely to be impressed by this kind of advertising, which holds the risk that they may be diverted from their religious prohibitions, sentiments, established norms, and values.
“Islamic advertising is helpful in promoting good values and spreading awareness among people for betterment of their lives”. This is a general concept regarding Islamic advertising that it will inculcate positive values in its audience