Management learning From UP Election... What strategy's adopted by different parties.. How they taking a right steps during the election. How Narendra modi doing rallys . And how they celebrate a historical vctory in UP ..

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PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH
INDORE (MADHYA PRADESH)
SEMINAR PRESENTAION
MANAGEMENT LESSONS FROM U.P. STATE ASSEMBLY
ELECTION 2017
Guided By: Submitted By:
PROF. NIRANJAN SHASTRI AATUR PORWAL (01)
PANKAJ VISHWAKARMA (29)
SHUBHAM SHARMA (48)

2. Management Learning from UP
state assembly election 2017

3. Introduction
• Uttar pradesh is the largest state of India.
• It was created on 1st April 1937 as the united province, and was renamed
Uttar Pradesh in 1950.
• The state has 403 Assembly seats, 80 Parliamentary seats, 31 Rajysabha
seats.
• With this electoral strength ,UP plays the most crucial role in presidential
election.
• UP plays a Key role in economic development of India as it tops the chart
in most populous state of India.
• This is the reason that the UP state assembly election are always the most
important among all the states.

4. Overview of Election
• Uttar Pradesh went to polls between 11th February to 8th March 2017 in 7
phases.
• The main contenders in 2017 assembly polls BSP, SP, Congress and BJP.
• The BJP recorded a historic victory winning 312 seats in house of 403.
• The Congress and SP alliance could managed to win only 52 seats, where
the BSP won 18 seats.
• Yogi Aadityanath, A five time member of parliament, was sworn as the
chief minister on 19th march along with his 46 minister.

5. #1 Leadership
• Leadership played a crucial role in this election for every contender.
• BJP, under the strong leadership of PM Narendra Modi and Amit Shah
succeed in grabbing the sweeping victory in election.
It was well accepted and their tireless efforts helped to motivate the cadre
and voters.
• Where SP even being the first runner in state initially, failed because of a
divided and uncertain leadership.
• BSP and congress faced the acceptance issue in the multicultural state like
UP.

6. #1 Leadership
• Learnings-
» Well-accepted
» Motivating
» Hardworking
» Strong enough to perform

7. #2 Positioning
• Positioning of the product in market wisely is important.
• BJP played the right card at right time, all the leaders of BJP addressed the
issues which matters to people such as law and order issues, selective
appeasement, illegal slaughterhouses, eve teasing, dominancy of yadav
community in administrative posts and most importantly the so called
“Parivar-Vad”
• Then they projected themselves as the only sollution of all this problems,
they even mentioned it in their menifesto, be it formation of Anti-Romeo
squad or immediate ban on illegal slaughterhouses.
• It helped BJP to convert the crowd into votes.

8. #2 Positioning
• Learnings-
» Position your product wisely
» Give a solution rather then complaining.
» Test the effectiveness of your brand positioning.

9. #3 Conflict management
• Conflicts in Samajwadi Party were one of the major reasons behind the
embarrassing debacle of the socialist party in its own state.
• These conflicts created a feeling of mistrust and uncertainty in the party
cadre and its traditional voters.
• It helped the opposition parties to strike into its support base and attack its
integrity among the voters.
• Credibility of Mulayam singh and Akhilesh yadav failed in the general
mindset of public and its impact resulted into the fall of the party in state
election.

10. #3 Conflict management
• Learnings-
» Avoid Conflicts
» Sort out the things inside and in-time
» Don’t let your conflicts harm your organization.

11. #4 Stick to your own strategy
• In the initial stage of the poll campaign, Congress and SP both denied any
possibility of an alliance, and congress even announced its CM candidate
as Sheila Dixit.
But after a while Akhilesh yadav forged an electoral alliance with Rahul
Gandhi “to keep communal forces at Bay”.
• But it didn't work out because it conveyed a message of Desperation and
affected the Credibility of both the party’s words.
• Immediate shift in the strategy created an awful situation for both the
leaders who initially criticized each other.
• Opposition took it as an opportunity to criticize and troll the alliance, and
specially the congress who gave a slogan in initial stage of poll
campaigning “27 Saal, UP behaal”

12. #4 Stick to your own strategy
• Learning-
» Trust your Ideas
» Give time to your strategy to work out
» Showcase of Desperation can disappoint your Allies
(Employees, investors or customers)

13. #5 Use Your Strength Wisely
• BJP’s main strength is its Top-Down Approach, where the top leaders
worked to mobilize support for the BJP.
• That is why, BJP once again banked on the popularity of PM Narendra
Modi.
• For UP election, all publicity material such as posters, banners carried
pictures of PM Narendra modi and Amit Shah,
• PM Narendra Modi did almost 24 rallies including the Storming Road
show of Varanasi.
• This is different from RSS’s bottom up approach where cadre worked to
mobilize support for BJP.

14. #5 Use Your Strength Wisely
• Learning-
» Identify your Organization or team's Strength
» Utilize it
» Support it

15. #6 Risk Management
• Demonetization was a crucial reform for Indian economy but also
politically a very risky step taken by BJP government.
• But BJP managed it to improve its “intolerant against corruption”
government image.
• Demonetization was seen as a big hurdle in the way of BJP as it was said
that many farmers and small traders will punish it for the hardship they
faced.
• Surprisingly, as the voting day approached, BJP pulled the farmers towards
itself promising loan wavers for them.

16. #6 Risk Management
• Learning-
» Take risk if it worth.
» Create value out of it.
» Manage it to be in your favor.
» Transfer a part of it to another party

17. #7 Showcase strength and invite
investors
• BJP Showcased its strength with its publicity strategies and made up a hype
in media too.
• That’s why a lot of opposition party leaders have came to join BJP just
before the polls.
• Such as Svami Prasad Maurya from BSP, Reeta Bahuguna Joshi from
congress.
• Both these were big leaders of these parties, and it create an disappointment
in BSP and Congress cadre over party leadership and it helped BJP.

18. #7 Showcase strength and invite
investors
• Learning-
» Prove your worth.
» Maintain your Reputation in market.
» Add new allies in your team.

19. #8 Prepare yourself in Advance
• BJP was far ahead then its opponents in terms of preparation.
• In 2014 general election the BJP leadership moved Narendra modi from
Gujrat to Varanasi, it was a part of strategy to establish the central
leadership around UP.
• It helped BJP to prove that its not an outsider party for UP and narendra
modi also mentioned himself as adopted son of UP.
• Narendra modi’s Dussehra celebration in Lucknow was a try to give the
Election campaign a fresh start.
• It gave enough time to BJP for establishing a general Idea that it wouldn’t
let any stone unturned to win UP.

20. #8 Prepare yourself in Advance
• Learning-
» If you aim big, then you should preapare yourself for it.
» Do your preparation in advance.
» Have an edge over your opponent.

21. Conclusion
• These are the things to learn from the historic election of UP
state assembly.
• Elections give us an insight of social engineering, public
psychology, marketing strategies and market analysis.
• Thus the Indian elections give us a lot to learn about the
management and organizational skills.

22. Thank you