The document analyzes the digital marketing strategies employed by Narendra Modi's campaign, highlighting the importance of social media in promoting his image and achievements. It outlines specific objectives, including creating advocates for his brand, establishing a clean image, and engaging with the youth. The successful execution of these strategies led to significant electoral victories, with Modi securing an unprecedented number of seats in the Lok Sabha.

1. Narendra Modi
Integrating From #NaMo4PM to #PMOIndia
AKASH PATIL CMBA4

2. Situation Analysis
Internet
& Youth
Falling
Congress
Importance
of Digital
Marketing

3. Campaign Objectives
Congress Free India
Position #BrandModi among Indians
Reflect the achievements in Gujarat
A ray of hope

4. Communication Objectives
Optimum use of Social Media
Create social media advocates
Excessive content publishing
Establishing a clean image

5. Digi-Print, Brand Modi
Facebook
NaMo Official:
16M+ Likes
Fb.com/iSupportNamo:
3.6M+ Likes
Fb.com/iWantModi:
99K+ Likes
Fb.com/NamoforPM:
1.7M+ Likes
Twitter
NaMo Official:
4.64M+ Followers
Google +
+Narendra Modi
1,378,877 followers
104,777,706 views
Narendra Modi Official Website:
6188th most visited website in the world.
269th most visited website in India.
YouTube
Narendra Modi Official Channel
1,63,348 subscribers
19,293,207 views

6. Strategies
Create the desired image
Direct interaction with the Public
Flush negative content from Search Engines
Digital space creation

7. Execution

8. Result
 Historic 282 LS Seats
 76K congratulation Tweets
 320K tweets using @narendraModi
 India’s most retweeted Tweet
 64,919 RTs, 40,246 Favourites