The document provides tips and best practices for optimizing a LinkedIn profile, including adding relevant keywords, writing an effective headline and summary, getting recommendations, engaging with groups, and using LinkedIn as a platform to establish expertise in one's industry. It also discusses using LinkedIn to connect with others, get noticed by recruiters, and advance one's career or business opportunities. The overall aim is to help the reader understand how to fully leverage their LinkedIn profile and presence.

2. R. Barry Hammond
M.P.A., ITILv3, CHAMP
Makers Mark Ambassador

3.  347 Million Profiles
 107 Million Users in the U.S.
 187 Million Unique Visitors per month
 2 Million jobs
 3 Million Companies
Current Linkedin stats

4.  40% of users spend average 17 minutes daily
 2.1 Million Groups
 48% recruiters use Linkedin for their outreach
Current Linkedin stats

5. Get Noticed

6.  In 2014 MOTIVATED
 In 2013 RESPONSIBLE
 In 2012 CREATIVE
 In2011 CREATIVE
Overused Adjectives

7.  Your Opening Salvo Aimed at the reader
 Who You Are
 Key on your WHAT!
 Laser Focus Keywords
 Separate Keywords or Phrases with a Pipe
 120 Characters – Use Them All!
HEADLINE

8.  Does It establish credibility quickly?
 Optimized for search
 Use Terms to rank high for within LinkedIn search
 GRAB Attention when showing up in search results
 Phrases that speak to your target audience
HEADLINE

9. the Pipe

10. Linkedin Strategist | Social Media Mentor |
On-Line Branding | Speaker | Instructor |
Business Connector

11.  Improves search accuracy
 Understanding searcher intent
 Contextual meaning of terms
 Generates more relevant results.
semantic search

12.  Algorithm placing emphasis towards individual
words within a query.
 Instead of searching for ‘restaurants in St. louis‘
 Algorithm focuses more on searches such as ‘Italian
restaurants in St. Louis‘
 Forced to adapt search content optimization
initiatives by identifying closer to your tribes’ intent.
 Equates to Long Tail Keyword Demand
google’s hummingbird

13. UNIVERSAL RESOURCE LOCATOR
Linkedin’s Public URL

14. the URL – Public to vanity
5-30 letters or numbers
https://www.linkedin.com/in/linkedindude

15.  Choose a button:… then copy and paste the
code (includes a link to your public profile):
 Website
 Facebook
 Blog Site
Branding
Emboss your vanity URL:
personalized stationery
Resumes
note cards.

16.  Paragraphs
 Power statements
 Who I Am? Experience Highlights
 What I Can Do? Keyword Optimized
 How I Can Help? But not STUFFED
 2,000 Characters – Use them all!
Summary

17. Tie the Past to the Present
• Help the reader understand how your past experiences
makes you a fit today.
• Highlight the traits
• Highlight characteristics
• Highlight responsibilities
• Highlight results
• Align these aspects with your current situation – and the job
you want next.
Summary

18. What do you list for Experience when Unemployed?
 Your NAME as the Company
 100 Characters – Be Creative showing you ARE looking
 Position: CEO – Chief Employment Officer
 List Activities Currently Being Done
Experience

19. morning glories climb
a barbwire trellis
shadows in the mist

20. Don’t Be an Eyore,
Like a Bump on a Log

21. Did You Get Promoted?
• Show a successful progression
• Even while at the same company
• Be sure to include any promotions you received at each
position.
• Even if the promotion was minor,
• it shows a recruiter you weren’t just standing still.
Show Your Progress

22. Search

23. Advanced search

24.  Search by wide criteria
 Narrow by
 Company
Position(s)
Location
Groups
Other Criteria
Advanced Search

26.  A focus allows you to publish blogs on your industry
within Linkedin.
 Displays knowledge and what you offer
 Trends
 Taking a stance
 Changes within the industry
 Thought Leader & Attention Getter
 USE pictures to enhance your point!
Updates – Groups - Blogs

27. Multimedia
Inspire Linkedin to a Sizzling Brand How can a Balloon Dog
Fit into Branding
Your Linkedin Profile
Look See

28. Slideshare is Part of Linkedin

29. New Connection Mantra
Always Connect from the prospect’s page
Always personalize the request:
where
when
Why

30.  Position your strengths through LinkedIn
recommendations.
 Work hard at getting at least five recommendations
 Two from your current work (very important to
recruiters.
Recommendations

31.  Recommendations
 The more you give the more you receive
http://endorser.org/
Float recommendation requests
Pure Chaucerian genius:
nothing ventured, nothing gained
Recommendations

32.  Groups
 How Many?
 Avenue to experts in your field
 Start your own Group
 Viewed as an EXPERT
 Niche Networks
 Foster discussions
 Spread your message
 Connections
Groups

33. Linkedin’s Pathwayl

34. Connect with Me
Barry Hammond
3146627875
rbhammond@gmail.com
www.linkedin.com/in/linkedindude
www.twitter.com/cirrus.solutinz