Linkedin Header and Summary. Then into detail on the use of Long Neck versus Long Tail keywords.

1. WHO AM I?

2. POINTING YOUR POWER TO
THE NEXT OPPORTUNITY

3. LINKEDIN PROFILE WHEN YOU'RE UNEMPLOYED
• Headline
• Summary
• Keywords
• Or What they REALLY are!
• Keystone Phrases

4. HEADLINE
• The MOST Prime Real estate within the Linkedin Platform
• displayed in nearly every interaction
• Clear message without the negative connotation of “unemployed
• Draw in potential employers and encourage them to read on…
• Display a clear promise of value
• Ensure YOUR Value Proposition

5. BE RESISTANT
• Resist terms of "Unemployed or "Laid Off”
• Resist Using Non-Work Activity as a Placeholder
• Resist the EZ Way Out
• Actively Seeking Employment
• Available for Employment
• Available for New Opportunities
• Consultant at (Self-Employed)
• Marketing Professional in Transition
• Open to Opportunities
• Seeking New Position

6. NOTE YOUR GOALS
NOT YOUR UNEMPLOYMENT.
• "IT Manager Seeking Application Development, Infrastructure, or Networking
Manager Roles in Production or Manufacturing
• IT Manager | Application Development | IT Infrastructure | IT Networking

7. FOCUS ON YOUR WHAT & NOT YOUR WHO
JOB TITLE THAT MATCHES YOUR JOB GOAL
• unemployed as a writer
• 'writer | storyteller | copy editor
• Shows Examples of Skills and Achievements
• Senior Sales Rep | [Top Producer] | Consistent 124% + of Quotas |Results
in Manufacturing | Results in SaaS | Results in Electronics
• Be very careful in how phrases are couched
• What does Top Producer mean?

8. VALUE
• Add Value for Employers
• Skills and Job Function Keywords to define the type of role you’re pursuing
• Not a Job Title
• Operations background | Lean Sig Sigma | Team Management| Production
supervision |Plant Engineering Skills
• Succinct job description can help boost keyword density for an Operations
Manager.
•

9. WHY USE THOSE VERTICAL LINES?

10. SUMMARY
• Deliver a Direct Message to Prospective Employers
• Referring to your Value Proposition First and Foremost.

11. BE FUNCTIONAL WITH THE SUMMARY
• Introduction
• Who Am I?
• I Do What?
• How Can I Help?

12. NEED TO BE LASER FOCUSED & ON TARGET
• Start with a Tag Line (if you have one)
• “Bullish on Linkedin”
• Include your best contact information (phone or e-mail)
• “For the quickest response, please call or text to +1 (314) 662-7875”
• INTRODUCTION
• Why consider adding me to your Operations or Supply Chain teams as an Analyst? I
offer a strong, verifiable record of efficiencies that took XYZ Manufacturing’s shop floor
and warehouse to a 32% drop in cycle time
• Note the KEYWORDS built into this introduction, telling employers this applicant is
interested in an Operations Analyst or Supply Chain Analyst role.

13. WHO AM I?
• Overview of Employment History Functions.
• The WHAT you did, NOT the WHO you were
• Keystone phrases directed towards the pursued position
• Key achievements
• Percentage
• Dollars Saved
• Dollars Earned
• New Programs, Processes, Markets

14. I DO WHAT?
• List past job functions related to the opportunity
• Keystone phrase Rich
• Positive Impacts to Prior Companies

15. BE FUNCTIONAL
• As a Linkedin strategist I do three things:
• ►Act as a consultative partner in the development of the Linkedin profile
• ►Linkedin strategy, development, analysis, and execution.
• ►Cost effective platform that will achieve your goals without spending a lot of time.
• ►Enable brand differentiation within the Linkedin profile.

16. I CAN HELP HOW?
• Take Your Value Proposition and decipher into:
• Mindset of Prospective Employer
• Keystone phrase rich
• Abundance of Prior Notches of Success Pertaining to the Offered Position

17. CONCLUSION
• Have a CTA (Call to Action)
• I’m eager to discuss requirements for the [position] who can [high level tasks of the
position] , using [skills]
• I’m eager to discuss requirements for a Business Development leader who
can open multiyear sales opportunities at the CIO or CTO level, using a sales
background in cloud services, hosting, managed services, and software.
• Business Development, sales, CIO, CTO, and other industry-specific terms are all
used as keywords to attract attention from the right employer.

18. KEYSTONE PHRASES
• Phrases specific to who you are and what you do.
• What is your current job title?
• What industries have you worked?
• What certifications do you have?
• What skill sets / core competencies were listed on your last job description or resume?
• What languages do you speak?

19. LONG NECK
• (short tail) keywords
• Keywords that are broader
• used more often.
• One word in length.
• Most popular
• Individually have the most visits
• Highly competitive
• Demand more resources to be optimized effectively.

20. LONG TAIL
• More specific
• Aimed at niche markets
• Less popular
• Less competitive
• Longer than one word
• Four word phrases have the highest conversion rate

21. PIZZA
• Long neck keywords individually get the most visits per keyword, overall the long
tail as a whole gets the most visits.
• Google the word “food”
• you would find yourself searching in the long neck of search phrases
• Narrow your search so you try “Pizza”
• Narrower “Meaty pizza”
• Approaching the Long Tail
• A more specific search produces less results, but increases specificity
• By searching the phrase “Pizza delivery Imo’s” you are using long tail keywords, and most
likely getting the result that you need- finally!

22. REASONS FOR THE LONG TAIL
• You cater for a broader audience.
• Competition is less severe.
• Requires fewer resources.
• Establish yourself within niche markets
• Convert more visits into leads
• People know exactly what they are looking for
• Long Neck keywords might seem the most attractive
• LONG TAIL keywords with the most potential
• Sometimes the most obvious choice is not the most attractive
• But the one with the most opportunity becoming a KEYSTONE Phrase

23. MINING
• Keyword analytic tools
• Google’s Keyword Planner
• Keywordspy.com
• See handout
• Some are Free to use others $$
• Method to search your selected keystone phrases
• See if the words have a high traffic count or not
• If some phrases have low traffic numbers
• Retrace until you get 5-10 phrases that yield a high search volume
• Result – Keystone Phrases that show they are getting the most traffic.

24. ENDGAME
• Being Found!
• Position of PROMINENCE
• Higher Chance for Interviews

25. • Barry Hammond
• Cirrus Solutinz
www.Bullishonlinkedin.net
www.linkedin.com/in/rbarryhammond
rbhammond@gmail.com
www.twitter.comcirrus_solutinz @cirrus_solutinz
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www.anchor.com/barryhammond
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314-662-7875
Bullish on Linkedin