This document discusses tools for effective business connections, focusing on the Spectrum of Solutions. It begins by asking how familiar people are with various connection strategies. It then discusses what a Spectrum of Solutions is - a document that lists a company's solutions. The intent is to summarize what problems you solve for potential customers. Using a Spectrum illustrates focus on partners and allows more relationship building time. It should address the concerns that potential customers think about. The goal is to understand and improve one's Spectrum, which is designed for current and potential customers and referral sources. The content should feature benefits, what makes one different, and success stories. An effective format keeps the information clear and easy to read.

1. Important Tools for Effective &
Profitable Connections
SPECTRUM OF SOLUTIONS
7 LEVELS OF COMMUNICATION

2. WHERE ARE WE NOW?
HOW MANY OF US:
• Have read 7 Levels of Communication?
• Do 1 to 1 meetings now?
• Do stack days now?
• Are familiar with the Spectrum of Solutions?
• Have and use a Spectrum of Solutions or a brochure?

3. SPECTRUM OF SOLUTIONS
What are you currently using to inform others?
How is it working?
What is going well?
What have you learned?
What would you like to change?

4. WHAT IS A SPECTRUM OF SOLUTIONS?
Michael J. Maher’s definition – a document
depicting and listing the
solutions provided by
a company, salesperson
or owner.

5. WHAT IS A SPECTRUM OF SOLUTIONS?
Solution – a means of solving a problem or
dealing with a difficult situation.
What problem or difficult
situation are you solving?

6. A Few Samples

7. A Few Samples

8. A Few Samples

9. INTENTION OF THE SPECTRUM OF SOLUTIONS
• It summarizes who you are and what you do
• Tells people who you can help and how
• Includes Features, Advantages & Benefits of the
Solutions that you offer
• Focus on the problems you solve, rather than “How
great I am”
• Helps Answer WIIFM

10. WHY USE THE SPECTRUM OF SOLUTIONS?
• Illustrates that we focus on our referral
partners (Gen-Gen)
• Allows us time more time to get to know the other person
• It’s a tool that we can use over and over and don’t have to
re-invent each time we meet with someone.

11. WHY USE THE SPECTRUM OF SOLUTIONS?
• Starts to establish a relationship.
• Shows we are prepared.
• Begins to establish our role as a Trusted Expert
in our field.

12. GOAL FOR TODAY
• To Understand what the Spectrum of Solutions is and how to
use it.
• To create or improve your Spectrum of Solutions
• Or…decide if it will work for you

13. WHO IS THE SPECTRUM OF SOLUTIONS
DESIGNED FOR?
• People in your data base
• Potential customer/clients
• Potential referral sources
• Potential business relationships
• (These could all be the same person!)

14. INTENTION OF THE SPECTRUM OF SOLUTIONS
• Must address the concerns they are
thinking about when their head hits the
pillow at night!

15. CONTENT
• Your Name, Company Name and Contact
Information
• Current Professional Picture of you
• What is your WHY? Why do you do what you
do?
• What services and solutions do you offer?

16. CONTENT
(FEATURES, ADVANTAGES, BENEFITS)
• How could it benefit the reader, and their
network.
• What makes you special?
• What benefits do you provide?
• What makes you different than others?
• Provides consistency and focus

17. CONTENT
A CONFUSED MIND DOES NOTHING
SO make it clear and easy to read!

18. FORMAT
• 1, 2 or 3 column
• Front & Back
• Fonts
• Pictures
• Titles

19. SUCCESS STORIES
• Can be a great addition to the back of the page or a
special section.
• “James Tully provided us excellent service. Over the past
year we have dealt with 3 other Realty companies. James'
work ethic, professionalism, and follow through was
superb. We will certainly recommend only James to
anyone looking to buy or sell property. “
• Jeff & Lori

20. LET’S GET STARTED!