This document discusses developing a social media strategy for a business. It identifies different types of social media influencers based on the size of their following, such as mega-influencers with millions of followers and micro-influencers with under 100k followers. It also notes that influencers should have reach in terms of audience size, resonance through engagement, and relevance to the business's products. Live video sessions are suggested as a way to interact with customers and grow the business through social impact.

1. A Social Media
Construct
• Or how to develop a business social strategy

2. Website

3. E

8. Needs & Wants

10. Drive to Grow through Social Impact!

16. • Potential Social Media Influencers
• the size of their social media following:
• Mega-influencers
• Mllions of followers.
• Macro-influencers
• Between 100K and 1 million followers;
• Micro-influencers
• Fewer than 100K followers.

17. • Journalists
• Bloggers and vloggers
• Famous people (actors, musicians, etc.)
• Experts/thought leaders from your niche
• Regular social media users who are gaining
online influence organically

18. • REACH = Audience size
• Resonance = Engagement
• Relevance = Pertinent to Products

19. • Because they know people also buy
products when they see influencers
using it.
• Consumers want authenticity from
influencers.

20. • Meet your audience where they are.
• Just go live and interact with your
viewers in real time.
• Go online with live video sessions
• conduct live talk shows/chat sessions
tackling general queries of your
customers.

22. Consumers joining your FLOCK