LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.

1. For Beginners

2. •
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You need a LinkedIn profile
Click Join Now to get started
Follow the instructions
Stuck? LinkedIn has a great
Help Center (help.linkedin.com)

3. • Connect with coworkers, friends,
acquaintances, and those with whom you
are interested in networking
• Customize the default message
• Don’t feel obligated to accept requests

4. • Add updates on LinkedIn
homepage (articles, news, etc.)
• 3 – 5 times per week
• Share other company’s statuses,
and engage with your connections

5. • Follow other companies in your industry
as well as your own employer
• This info appears
on the bottom
of your profile

6. • Professional
• High quality
es!
Y
No.

7. In this section:
• Be interesting
• Get to the point
(short & sweet)
• Tell a story

8. In this section:
• Under each job, briefly explain what you did
• Your experience should be robust
• Cite specific examples of your
accomplishments (i.e. increased revenue by
50% by eliminating wasteful activities)

9. In this section:
• Robust, relevant skills section
• Your skills should be endorsed by others
• Endorse others and they are more likely to
endorse you

10. • Write recommendations for co-workers
and supervisors
• Ask a supervisor or co-worker to write you
a recommendation on LinkedIn
• Research how to write and ask for
recommendations

11. These next few examples got it right!

17. Exercise:
Seek out professionals in your field and
check out their profiles. Consider our tips
for creating a good profile and then
emulate those in your field that you deem
“good” based on the previously
mentioned info.

18. What are groups and why are they important?
Groups are a place to stay up-to-date about
trending topics and discussions in your industry. If
used properly, groups can help you meet people
and can present opportunities for growth for your
company.

19. • Join groups related to your industry
• You can also join groups related to hobbies or
other things you enjoy
• Actively participate in these groups
The above groups are a great start for someone in content marketing!

20. Exercise:
• Join three to five groups related to your
profession
• Comment on two group posts daily
• Post two weekly articles to groups and follow up
on conversation
• Connect with two professionals in your field or
your target market each week

21. To learn more about LinkedIn, check out some of the resources
on our blog:
enveritasgroup.com/blog
Email us at:
info@enveritasgroup.com