This presentation was given on 21 April 2015 to Beyond Networking in St. Louis. The crux is the taking a Linkedin Profile from the sterotyped style to become a BULLISH push-pull environment..

2. R. Barry Hammond
M.P.A., ITILv3, CHAMP
Makers Mark Ambassador

3.  347 Million Profiles
 107 Million Users in the U.S.
 187 Million Unique Visitors per month
 2 Million jobs
 3 Million Companies
Current Linkedin stats

4.  40% of users spend average 17 minutes daily
 2.1 Million Groups
 48% recruiters use Linkedin for their outreach
Current Linkedin stats

5. Get Noticed

6.  In 2014 MOTIVATED
 In 2013 RESPONSIBLE
 In 2012 CREATIVE
 In2011 CREATIVE
Overused Adjectives

7.  Your Opening Salvo Aimed at the reader
 Who You Are
 Key on your WHAT!
 Laser Focus Keywords
 Separate Keywords or Phrases with a Pipe
 120 Characters – Use Them All!
HEADLINE

8.  Does It establish credibility quickly?
 Optimized for search
 Use Terms to rank high for within LinkedIn search
 GRAB Attention when showing up in search results
 Phrases that speak to your target audience
HEADLINE

9. the Pipe

10. Linkedin Strategist | Social Media Mentor |
On-Line Branding | Speaker | Instructor |
Business Connector

11.  Improves search accuracy
 Understanding searcher intent
 Contextual meaning of terms
 Generates more relevant results.
semantic search

12.  Algorithm placing emphasis towards individual
words within a query.
 Instead of searching for ‘restaurants in St. louis‘
 Algorithm focuses more on searches such as ‘Italian
restaurants in St. Louis‘
 Forced to adapt search content optimization
initiatives by identifying closer to your tribes’ intent.
 Equates to Long Tail Keyword Demand
google’s hummingbird

13. UNIVERSAL RESOURCE LOCATOR
Linkedin’s Public URL

14. the URL – Public to vanity
5-30 letters or numbers
https://www.linkedin.com/in/linkedindude

15.  Choose a button:… then copy and paste the
code (includes a link to your public profile):
 Website
 Facebook
 Blog Site
Branding
Emboss your vanity URL:
personalized stationery
Resumes
note cards.

16.  Paragraphs
 Power statements
 Who I Am? Experience Highlights
 What I Can Do? Keyword Optimized
 How I Can Help? But not STUFFED
 2,000 Characters – Use them all!
Summary

17. Tie the Past to the Present
• Help the reader understand how your past experiences
makes you a fit today.
• Highlight the traits
• Highlight characteristics
• Highlight responsibilities
• Highlight results
• Align these aspects with your current situation – and the job
you want next.
Summary

18. What do you list for Experience when Unemployed?
 Your NAME as the Company
 100 Characters – Be Creative showing you ARE looking
 Position: CEO – Chief Employment Officer
 List Activities Currently Being Done
Experience

19. morning glories climb
a barbwire trellis
shadows in the mist

20. Don’t Be an Eyore,
Like a Bump on a Log

21. Did You Get Promoted?
• Show a successful progression
• Even while at the same company
• Be sure to include any promotions you received at each
position.
• Even if the promotion was minor,
• it shows a recruiter you weren’t just standing still.
Show Your Progress

22. Search

23. Advanced search

24.  Search by wide criteria
 Narrow by
 Company
Position(s)
Location
Groups
Other Criteria
Advanced Search

26.  A focus allows you to publish blogs on your industry
within Linkedin.
 Displays knowledge and what you offer
 Trends
 Taking a stance
 Changes within the industry
 Thought Leader & Attention Getter
 USE pictures to enhance your point!
Updates – Groups - Blogs

27. Multimedia
Inspire Linkedin to a Sizzling Brand How can a Balloon Dog
Fit into Branding
Your Linkedin Profile
Look See

28. Slideshare is Part of Linkedin

29. New Connection Mantra
Always Connect from the prospect’s page
Always personalize the request:
where
when
Why

30.  Position your strengths through LinkedIn
recommendations.
 Work hard at getting at least five recommendations
 Two from your current work (very important to
recruiters.
Recommendations

31.  Recommendations
 The more you give the more you receive
http://endorser.org/
Float recommendation requests
Pure Chaucerian genius:
nothing ventured, nothing gained
Recommendations

32.  Groups
 How Many?
 Avenue to experts in your field
 Start your own Group
 Viewed as an EXPERT
 Niche Networks
 Foster discussions
 Spread your message
 Connections
Groups

33. Linkedin’s Pathwayl

34. Connect with Me
Barry Hammond
3146627875
rbhammond@gmail.com
www.linkedin.com/in/linkedindude
www.twitter.com/cirrus.solutinz