The document provides tips and guidelines for using personal branding and social media platforms like LinkedIn and Facebook for business purposes. It discusses why personal branding is important, how to optimize profiles on LinkedIn by including relevant experience, keywords, and custom URLs. It also provides tips for using Facebook features like BranchOut, groups, pages, and events to connect with potential partners and employees. The presentation emphasizes using social media as a search engine and networking tool to promote one's personal brand online.

1. ANNA KAINER
International Marketing Manager
Personal Branding

2. Agenda
• Why do we need Personal
Branding ?
• How the world see us now
• Let’s Start !

3. Why?
You think that I
will say –
Be Original !

4. Why?
But, Actually it is
very simple !

5. Why?
Ok, Lets Talk Business !
Anyone dealings with people, internally and externally, can benefit from social
media.
 If you're dealing with new partners or suppliers, you can check out their
company profile on Linked-In.
 Optimize your search! Using Social Media can get you to the relevant and
authentic info instead of the usual marketing texts.
If branded properly - then new partners , potential employees and service
providers will find YOU!

6. Why?
The last
“WHY”, promise !

7. Just being good isn’t
7
good enough

8. How the world see
us now

9. 9
Let’s Start!

11. Set Up and
Optimization

12. Guidelines
Custom URL: Your Page URL should appear as
“http://linkedin.com/in/yourfullname.”
Headline: Your current position and latest project.
Summary: Your summary should include a brief paragraph summarizing your
work experience, especially work experience that is relevant for your goals
Experience: Don’t just list the past few jobs you’ve had. The easiest way to
complete this section is to copy and paste the bullets from your traditional
resume.
Keywords: You should flood your entire profile with keywords because
potential partners and employees will be using site as a search engine. If you
show up first or second, then you may get the opportunity over everyone else.

14. LinkedIn – Groups

15. LinkedIn – Groups

16. LinkedIn – Advanced People
Search

17. LinkedIn – Advanced Company
Search

18. LinkedIn – Advanced Company
Search

20. Facebook – Guidelines
 Set your direct URL
 Check your privacy settings
 Get a professional picture
 Fill in professional details
 Use BranchOut as the LinkedIn of Facebook
 Look into Groups and Pages
 Use Facebook events
 Share useful content

21. Facebook – Privacy

22. Facebook – Branch Out

23. Facebook – BranchOut

24. Facebook – BranchOut

25. Facebook – Pages

26. Facebook – Groups

28. Google +

29. Thank You!
International Marketing Manager
Personal Branding
www.annakainer.com
ANNA KAINER
Personal Branding