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Talent Brand Trends: What's in store for 2016? [Webcast}

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Learn about 2016 talent brand trends, practical tips to put them to use, and new LinkedIn features and products. Learn more about our solutions at business.linkedin.com/talent-solutions

Published in: Recruiting & HR
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Talent Brand Trends: What's in store for 2016? [Webcast}

  1. 1. Talent Brand Trends ​What’s In Store For 2016 Rafael Marcus Talent Brand Consultant
  2. 2. © 2016 LinkedIn Corporation. All Rights Reserved. | What We’ll Be Covering Agenda 2© 2016 LinkedIn Corporation. All Rights Reserved. | Talent Branding Has Gone Mainstream Personalization for Talent Acquisition Leveraging Followers with Personalization Company Updates vs Talent Updates (Demo) 2016 Key Linkedin Product Updates
  3. 3. © 2016 LinkedIn Corporation. All Rights Reserved. | STAY INFORMED through professional news and knowledge CONNECT with the professional world GET HIRED and build your career LinkedIn empowers members to connect to opportunity © 2016 LinkedIn Corporation. All Rights Reserved. | 3
  4. 4. © 2016 LinkedIn Corporation. All Rights Reserved. | GE’s Owen talks about how writing software will change the world… Talent Branding Is Now Mainstream 4© 2016 LinkedIn Corporation. All Rights Reserved. |
  5. 5. © 2016 LinkedIn Corporation. All Rights Reserved. | 7 of the top 10 most in demand skills are technical… Who is GE Really Talking To? 5© 2016 LinkedIn Corporation. All Rights Reserved. | Read the full analysis at TalentBrandX.com
  6. 6. Personalization
  7. 7. © 2016 LinkedIn Corporation. All Rights Reserved. | Netflix & Amazon 7© 2016 LinkedIn Corporation. All Rights Reserved. | What’s the first thing you notice…
  8. 8. © 2016 LinkedIn Corporation. All Rights Reserved. | Your follower count is only as good as your followers… • Followers are your audience • Your followers can be your talent community (aka pipeline) • Must leverage them with strategic communication (The Right) Followers Are The New Black 8© 2016 LinkedIn Corporation. All Rights Reserved. |
  9. 9. © 2016 LinkedIn Corporation. All Rights Reserved. | Follower Follower vs Non-Follower 9 Non-Follower © 2016 LinkedIn Corporation. All Rights Reserved. | Becomes a follower Sees update about new engineering project Sees “Talent Profile” of leading Engineer + cool projects Receives InMail From Recruiter and responds out of curiosity Has never seen or heard of your company/brand Sees updates and jobs from Lots of companies when on LI Gets a lot of InMails from technical recruiters Your InMail gets lost in the mix and no reason to seek it out
  10. 10. DROPBOX
  11. 11. © 2016 LinkedIn Corporation. All Rights Reserved. | Step 1 – Give them a win, show thought leadership, show off a bit about your org… 11 © 2016 LinkedIn Corporation. All Rights Reserved. |© 2016 LinkedIn Corporation. All Rights Reserved. |
  12. 12. © 2016 LinkedIn Corporation. All Rights Reserved. | Step 2 – Put a job in front of them…but make it interesting! © 2016 LinkedIn Corporation. All Rights Reserved. |
  13. 13. © 2016 LinkedIn Corporation. All Rights Reserved. | Step 1 – Give them a win, show thought leadership, show off a bit about your org… © 2016 LinkedIn Corporation. All Rights Reserved. |
  14. 14. © 2016 LinkedIn Corporation. All Rights Reserved. | Put a job in front of them…but make it interesting! © 2016 LinkedIn Corporation. All Rights Reserved. |
  15. 15. © 2016 LinkedIn Corporation. All Rights Reserved. | Right Follower vs Random How To Increase Followers In The Right Places To increase followers in a particular category: • Share more content specific to that audience (incremental and broad/random-ish increase) • Sponsored Content • Strategic Follower Campaign © 2016 LinkedIn Corporation. All Rights Reserved. |
  16. 16. Company Updates vs Talent Updates ​Demo
  17. 17. © 2016 LinkedIn Corporation. All Rights Reserved. | Other Forms of Personalization 17© 2016 LinkedIn Corporation. All Rights Reserved. | • Use the right language for your priority audience(s) Linkedin Career Page • Make them resonate more with the right language Job Descriptions • Be personalized without sacrificing efficiency InMails Blog Post Blog Post Blog Post
  18. 18. 2016 Product Updates
  19. 19. © 2016 LinkedIn Corporation. All Rights Reserved. | Linkedin Referrals Seamless Employee Referrals Through Linkedin 19 Your employees’ LI connections are automatically matched to open jobs based on their profiles. In just a couple of clicks, employees can refer a connection and track their progress through the interview process… © 2016 LinkedIn Corporation. All Rights Reserved. |
  20. 20. © 2016 LinkedIn Corporation. All Rights Reserved. | Mobile Linkedin Career Page Career Pages Have Finally Gone Mobile • Jobs only show on COMPANY page on mobile if you have a career page (no career page means jobs don’t show on mobile company page) 20© 2016 LinkedIn Corporation. All Rights Reserved. |
  21. 21. © 2016 LinkedIn Corporation. All Rights Reserved. | A new search bar seamlessly guides you through the initial search, providing suggestions along the way. “Find more people like” lets you create a search based on ideal candidates you may know (and shows you how Recruiter did it!). © 2016 LinkedIn Corporation. All Rights Reserved. | Next Gen Recruiter Search Faster
  22. 22. © 2016 LinkedIn Corporation. All Rights Reserved. | Smart suggestions tap into LinkedIn’s unique data and insights to surface relevant terms you may have missed. Recruiter even learns as you go, dynamically adjusting the suggestions as you add new terms. © 2016 LinkedIn Corporation. All Rights Reserved. | Next Gen Recruiter Uncover Hidden Talent
  23. 23. © 2016 LinkedIn Corporation. All Rights Reserved. | Spotlights allow you to easily filter results by candidates who are more likely to engage, based on relationships and interactions on LinkedIn, including: • Company connections • Past applicants • Engaged with your talent brand • In your competitors’ talent pool • And more to come! © 2016 LinkedIn Corporation. All Rights Reserved. | Next Gen Recruiter Prioritize Warm Leads
  24. 24. © 2016 LinkedIn Corporation. All Rights Reserved. | Key Takeaways In Summary 24 Action Items © 2016 LinkedIn Corporation. All Rights Reserved. | Personalization. Personalization. Personalization. Content is vital for engaging specific audiences Leverage your followers strategically Investing in the RIGHT followers can yield massive results Work on your career page content to be more personalized Practice writing more personalized and scalable InMails (blog post) Find relatable content using tools such as buzzsumo, ruzzit, google news, etc. (blog post) Leverage Audience Targeting Feature
  25. 25. ©2016 LinkedIn Corporation. All Rights Reserved.

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