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How to Build Your Government Agency's Brand and Attract Top Talent [webcast]

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According to LinkedIn's 2014 Talent Trends report, the #1 thing that candidates rank as the most important factor when considering a new job is the company's reputation as a great place to work.
This presentation takes you through how you can attract top talent by building awareness of your employer brand. Through real-world examples, you'll learn about the basics of establishing your agency's brand on LinkedIn along with more advanced and powerful features.
Learn more about our solutions here: http://bit.ly/2bPsQiO

Published in: Recruiting & HR
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How to Build Your Government Agency's Brand and Attract Top Talent [webcast]

  1. 1. How to Build Your Government Agency's Brand & Attract Top Talent
  2. 2. • LinkedIn Network • Maximizing your government agency's overall brand on LinkedIn • Optimizing your Company and Career Pages • The power of talent brand: how to position your organization's unique employer value proposition Topic we’ll cover… Lisa Shah Federal Talent Brand Consultant
  3. 3. © 2016 LinkedIn Corporation. All Rights Reserved. | LinkedIn: A global pool of talent 5M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 23M+ BRAZIL 128M+ UNITED STATES OF AMERICA 11M+ CANADA 33M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 19M+ UNITED KINGDOM 10M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 6M+ NETHERLANDS 2M+ SWEDEN 7M+ SPAIN 12M+ CHINA 450M+ Members worldwide +2 New members per second Mobile 51%+ 40+M 2+M
  4. 4. Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record Professionals come to LinkedIn to develop their careers, not just to find jobs 4
  5. 5. © 2016 LinkedIn Corporation. All Rights Reserved. | 5 LinkedIn US Talent Pools commonly requested by Federal Clients • 5.4 Million Healthcare Professionals • 7.2 Million IT & Engineering Professionals • 400K+ Professionals with Cyber-Security Skills Lists • 40M+ Students and Recent Graduates • 861K+ Professionals in Diversity Groups (Minorities, Veterans, Females, and more)
  6. 6. © 2016 LinkedIn Corporation. All Rights Reserved. | 6 Talent Acquisition Trends
  7. 7. © 2016 LinkedIn Corporation. All Rights Reserved. | 7
  8. 8. © 2016 LinkedIn Corporation. All Rights Reserved. | 8 How can your Government Agency nurture and educate candidates about what it’s like to work at your organization? Get started in two ways: 1) Post Updates on your LinkedIn Company Page 2) Showcase what it’s like to work at your organization via a LinkedIn Career Page
  9. 9. Company Page Status Updates Visit LinkedIn Help Center (https://www.linkedin.com/help/linkedin/ask) for Company Page Administrator questions
  10. 10. Content is pushed into the LinkedIn newsfeed on desktop, mobile, and tablet
  11. 11. Your status updates today are pushed to your LinkedIn Followers, a warm pipeline of talent More likely to apply for a job than a non- Follower3x Follow an organization because they’re interested in learning about job opportunities 70% 78% More likely to accept an InMail from your recruiters 55,412 followers
  12. 12. Target a subset of your Follower Base through Targeted Status Updates
  13. 13. Strong Federal Content Examples
  14. 14. Ask yourself: Would I read or share this? Would my target audience? 5 tips to keep in mind Be conversational Keep it short Be visual Offer snackable tips Include a call to action
  15. 15. Keep these tips in mind Build with the goal of engagement Including a link boosts engagement by 84% Updates with images get 2x as many comment Updates with videos get 1.5x more shares 100% of the top 50 most engaging status updates on LinkedIn last month included either a link, a video, or an image
  16. 16. 1 in 10 hires have engaged with a company’s status update
  17. 17. How can you showcase what it’s really like to work at your organization?
  18. 18. What does an engineer look for in a job?
  19. 19. What does an 18-24 Year old look for in a job?
  20. 20. What does a Healthcare Professional look for in a job?
  21. 21. Personalization Trends
  22. 22. Candidates feel connected to your organization when their experience is personalized 400% conversion rate boost when companies deliver relevant content and high-quality experience Engineering View Student/Intern View
  23. 23. Career Page Examples Easy to gather content: Career Section of your Website, Blog, YouTube, Facebook, Twitter, Employee Photos
  24. 24. Career Page Examples Easy to gather content: Career Section of your Website, Blog, YouTube, Facebook, Twitter, Employee Photos
  25. 25. © 2016 LinkedIn Corporation. All Rights Reserved. | 1) Post Updates on your LinkedIn Company Page 2) Showcase what it’s like to work at your organization in a personalized and transparent way: Get past the #1 roadblock candidates face when looking for a job Key Takeaways
  26. 26. ©2016 LinkedIn Corporation. All Rights Reserved. Thank you for joining us! Upon exiting the webcast, we would greatly appreciate your feedback. If you have a moment, please complete the survey in SurveyMonkey.

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