Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
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17. 3 reasons to invest in your talent brand
Lower cost per hire by
up to 50%.
Reduce employee
turnover by up to 28%.
91%
of India companies
increased
or maintained their talent
brand spend in 2012.
Influence the conversation
with candidates. If you
don’t, someone else will.
TALENT SOLUTIONS
19. Build your talent brand in channels which
strengthens your social proof
20. The Big Three Network Dynamics
•
•
•
Who am I as a
person
Ways of sharing
life experiences
and belonging to
a tribe
Friends based
activities
•
•
Social
Professional
•
Broadcast
•
•
•
This is what I am thinking
My voice to the world
Without any context other than
what I choose
Who I am as a
professional
Highlighting my
experiences and
career
aspirations
Professional
activities
21. Professionals come to LinkedIn to develop their
careers, not just to find jobs
Identity
Insights
Everywhere
Connect, find, and
be found
Be great at what
you do
Work wherever our
members work
TALENT SOLUTIONS
22. LinkedIn gives you the opportunity to leverage your
talent brand to drive desirable actions
Connect/Apply
Professional
Context
23 Million+
Professionals
Perceived
Acted
Upon
Heard
Context Matters!
TALENT SOLUTIONS
24. Choose your areas of focus and proactively go after your
hard-to-fill roles
Implement the 80/20 rule
The talent that
matters to your
business
The talent that’s
hard to attract
today (vs peers)
Where it’s important to “go big” (~80%)
with your proactive branding efforts
TALENT SOLUTIONS
25. Steps followed by our Strategic clients
1 Use data to understand key labor segments
2 Target with hard-to-find talent
3 Engage & Influence quality candidates
4 Empower employees to be ambassadors
TALENT SOLUTIONS
26. 1 Understand
Know what are your tough labor segments
and follow a proactive approach to address those
TALENT SOLUTIONS
27. Know what differentiates you in the
“war for talent,” and amplify that message
1 Understand
TALENT SOLUTIONS
28. Gain Insights from your talent pool to
determine your content marketing strategy
1 Understand
TALENT SOLUTIONS
29. Best-in-class only targets qualified talent
pools to cut down the noise of applicants
2 Target
In depth targeting to screen talent pools
Linkedin helps you only engage with the talent you want
TALENT SOLUTIONS
31. The impact followers have on recruitment efforts
78%
6x
More likely to accept
Recruiter InMail
More likely to view
LinkedIn Career Page
3x
More likely to apply
For jobs at companies
they follow
10x
61%
More willing to be your
brand ambassador
More likely to share
Content distributed by
companies they follow
TALENT SOLUTIONS 31
32. One size doesn’t fit all! Customize your
message for different labor markets
3 Influence
Linkedin helps you customize your band messaging
TALENT SOLUTIONS
33. Best-in-class leans on employees to
be brand and talent ambassadors
4 Empower
TALENT SOLUTIONS
34. Best-in-class leans on employees to
be brand and talent ambassadors
350 links
shared in
1 day
60% increase
in referrals
in week 1
4 Empower
Reached 159,000
professional
40,000
companies
– 25% Sales
professionals
TALENT SOLUTIONS
35. Leverage your employees’ network to
hire quality talent in a short time
4 Empower
BENEFIT FROM PROFILE TRAFFIC
with Work With Us ads
Clickthrough rates
20x
industry average
TALENT SOLUTIONS
37. Five steps to a strong talent brand
STEP 5
Measure
and adjust
STEP 4
Promote
and engage
STEP 3
Craft your
approach
STEP 2
Listen and
learn
STEP 1
Get buy-in
talent.linkedin.com
TALENT SOLUTIONS
38. Get started today!
1.
Get in touch with your LinkedIn rep for your talent brand index and
talent pool reports (india-sales@linkedin.com)
2. Visit career pages of best in class companies from your industry on
LinkedIn
3. Become the admin of the page and update your company page banner
4. Share and track talent related status updates on LinkedIn
5. Encourage your employees to be your brand ambassadors
6. Download Employer Brand Playbook
http://talent.linkedin.com/employerbrandbook/
7. Read interesting case studies on LinkedIn Talent Blog
TALENT SOLUTIONS 38