Coreworkers LTS Partner Workshop - Stockholm April

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  • >2 New members per second as of 12/31/13 based on internal estimates
    187M Monthly unique visitors for Q4’13 according to comScore using LinkedIn + SlideShare
    http://press.linkedin.com/about
  • Coreworkers LTS Partner Workshop - Stockholm April

    1. 1. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Coreworkers partner workshop LinkedIn Stockholm, 24th April 2014
    2. 2. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 13M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 187M Monthly unique visitors
    3. 3. Vision is to bring economic opportunity to every member of the global workforce
    4. 4. http://press.linkedin.com/about  5000+ employees  Offices in 27 cities globally  Available in 22 different languages  300m+ members in 200+ countries  39m students and recent grads – fastest growing demographic
    5. 5. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Why LinkedIn Talent Solutions? Engaging the BEST talent, not just active job seekers 7 20% Semi-active & active 80% Passive & Super-Passive
    6. 6. “Hiring the best person available for a position, rather than the best person who applies to a job posting, requires a different type of recruiter and a different type of recruiting process.” Lou Adler CEO Adler Group
    7. 7. 1 2 3 4 5 6 1 Career Opportunities NOT Job Descriptions
    8. 8. Careers are a lot like shoes Preferences differ, and fit is extremely important
    9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A different target… 11 Active Candidates  Regularly visit job boards & career sites  Have a current resume  Eager to read job descriptions  Likely to apply for a variety of positions  Don’t visit job boards or career sites  Don’t have current resumes  Unlikely to read a standard job description  Likely will listen to the right opportunity Passive Candidates
    10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12 …Requires a whole different approach
    11. 11. 3 4 5 6 2 Recruiting IS Marketing 1 Career Opportunities NOT Job Descriptions
    12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 14 Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store
    13. 13. Do you think people treat CAREER DECISIONS any less seriously?
    14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Large company or small, every recruiter should think like a marketer Bold, memorable visuals with lively colors Focus on employees through videos and quotes that emphasize culture Arresting copy that grabs the reader Multiple page versions highly targeted to visiting talent Custom Ads with a branded look 17
    15. 15. 18
    16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent leaders know that brand matters 83% Say employer brand has significant impact on ability to hire great talent 19
    17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Employer brand investment is rising 20 51 41 9 Spent Same Spent Less Spent More “Did you spend more, less or the same on Employer brand in 2012 compared to 2011?”
    18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A Strong Talent Brand Is… 21
    19. 19. CultureAuthenticity Dialogue Consistency EngagementAwareness Employer of choice
    20. 20. “Recruiters’ 10 years from now will be preoccupied with marketing, PR, community building, and employment branding. The ‘War for Talent’ will be a ‘War of Relationship Marketing’.” Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd.
    21. 21. Recruiting IS Sales 4 5 6 3 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing
    22. 22. great RECRUITERS are always recruiting great SALES PEOPLE are always selling
    23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Great recruiters do too Sales people…
    24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The sales funnel 27 SOLD! Qualified Prospects Proposals Solution Overviews
    25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The recruiting funnel is no different 28 Hires Qualified Profiles Interviews Interested Responses
    26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Regardless of organization size 29 Hires Qualified Profiles Interviews Interested Responses
    27. 27. 5 6 4 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Every Employee IS An Ambassador Recruiting IS Sales3
    28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Me Every employee a hub 31 Every profile view AN OPPORTUNITY
    29. 29. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Engaging, friendly picture Who wouldn‘t want to work with Stacy? Links to branded destinations Killer summary Written in the first person, oozing with passion. Descriptive headline That goes beyond the title OTHER FEATURES WE LIKE • Core skills, endorsed by her network • Volunteer experiences • Just enough on prior positions to build credibility Lead by example The anatomy of a well-branded recruiting profile
    30. 30. Roll it Out
    31. 31. 6 5 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Harness the POWER of Data Recruiting IS Sales3 4 Every employee IS an ambassador
    32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Do your hiring managers want you to find this? 35 Do you use data insights to measure the talent market?
    33. 33. 6 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Be STRATEGIC Recruiting IS Sales3 4 Every employee IS an ambassador 5 Harness the POWER of data
    34. 34. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Elevating the recruiting function 37 Strategic Continuous pipelining Continuous multi- channel engagement Powerful talent brand Employer of choice Talent data guides business strategy True strategic leadership Developing Early shift toward passive talent Some social recruiting Building awareness Defined employer value proposition Traditional Post and pray Agency reliance Reactive Start from zero Foundational Strong sourcing capabilities Targeted engagement Employees as talent brand ambassadors Success metrics
    35. 35. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Elevating the recruiting function 38 Strategic Continuous pipelining Continuous multi- channel engagement Powerful talent brand Employer of choice Talent data guides business strategy True strategic leadership Developing Early shift toward passive talent Some social recruiting Building awareness Defined employer value proposition Traditional Post and pray Agency reliance Reactive Start from zero Foundational Strong sourcing capabilities Targeted engagement Employees as talent brand ambassadors Success metrics SourcingEngagingBrandingData
    36. 36. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 39 Strategic Internal and external talent engagement Engage everywhere, including mobile World class marketing of talent brand Talent data guides business strategy True strategic leadership Developing Early emphasis on passive talent Job board and social recruiting Defined employer value proposition Traditional Agency reliance, reactive Post-and-pray Foundational Sourcing excellence, team-wide pipelining Targeted engagement Employees as talent brand ambassadors Success metrics SourcingJobsBrandMetrics Where is your organization today? Where do you want to be?
    37. 37. 1 Career Opportunities NOT Job Descriptions 2 3 4 5 Recruiting IS Marketing Recruiting IS Sales Every employee IS an ambassador Harness the POWER of data 6 Be STRATEGIC 6 Steps to Passive Talent Recruiting Excellence
    38. 38. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn Core Solution Personalized Job Targeting The right job, in front of the right people, even when they aren’t looking. Talent Brand Development Leverage your authentic brand to improve applicant quality and quantity. Strategic Sourcing Find your ideal candidates and engage them, quickly and easily. 41
    39. 39. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Target candidates with the most relevant jobs 50% Of all applications for jobs on LinkedIn come from JYMBII
    40. 40. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Showcase your talent brand on LinkedIn
    41. 41. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Showcase your talent brand on LinkedIn Jim Young Account Executive, xyzCo San Francisco Bay Area | Software Addison Augusto Sr. Account Executive xyzCo– San Francisco, CA Current xyzCo, Account Excecutive Previous Acme System, Associate Account Executive Education San Jose University Eric Robertson Product Manager at xyzCo Picture Yourself at xyzCo
    42. 42. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand ROI 45 50% Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands $ Source: LinkedIn Survey, 2010, 2250 Responses
    43. 43. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Find and engage your ideal candidates
    44. 44. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Find and engage your ideal candidates
    45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A virtuous cycle of recruitment excellence Strategic Sourcing Personalized Job Targeting Talent Brand Development 49
    46. 46. ©2014 LinkedIn 50

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