This document discusses using NodeXL to map and analyze social media networks. It describes how NodeXL can be used to identify influencers, groups, and key topics within social networks by visualizing connections between users. It also outlines six common network structures that emerge in social media (polarized crowds, tight crowds, brand clusters, community clusters, broadcast networks, and support networks) and how to potentially transition between them.
Think Link: Network Insights with No Programming SkillsMarc Smith
Networks are everywhere, but the tools for end users to access, analyze, visualize and share insights into connected structures have been absent. NodeXL, the network overview discovery and exploration add-in for Excel makes network analysis as easy as making a pie chart.
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
Slides from a talk at the 2014 TheNextWeb in Amsterdam.
NodeXL social media network analysis of Twitter reveals six common structures in Twitter networks.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
Think Link: Network Insights with No Programming SkillsMarc Smith
Networks are everywhere, but the tools for end users to access, analyze, visualize and share insights into connected structures have been absent. NodeXL, the network overview discovery and exploration add-in for Excel makes network analysis as easy as making a pie chart.
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
Slides from a talk at the 2014 TheNextWeb in Amsterdam.
NodeXL social media network analysis of Twitter reveals six common structures in Twitter networks.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
How to use social media network analysis for amplificationMarc Smith
How can social media network analysis help you get your message out? Use network maps of social media to identify the most influential contributors based on their location within the network. Use content analysis to identify the topics, hashtags and URLs of greatest interest to the "mayors" of the hashtags that matter to you.
2013 NodeXL Social Media Network AnalysisMarc Smith
Social media network analysis and visualization with NodeXL - the network overview discovery and exploration add-in for Excel. Map Twitter, Facebook, email, blogs, and the web with a point and click interface within the familiar spreadsheet.
20110128 connected action-node xl-sea of connectionsMarc Smith
Slides for the 28 January 2011 Presentation of "Finding direction in a sea of connection" at Hartnell College in Salinas, California, sponsored by the Community Foundation for Monterey County (CFMCO.org)
2010 june - personal democracy forum - marc smith - mapping political socia...Marc Smith
Marc Smith's presentation to the Personal Democracy Forum 2010 in New York City on June 4th, 2010 about the use of NodeXL, a social media network analysis tool, to map political topics in services like Twitter.
NodeXL is available from http://nodexl.codeplex.com
An overview of the Network Overview Discovery and Exploration add-in for Excel 2007 (NodeXL), a social network analysis add-in for the familiar spreadsheet application. Visualize twitter, flickr, facebook, and email networks with just a few mouse clicks.
Social Network Analysis (SNA) and its implications for knowledge discovery in...ACMBangalore
Social Network Analysis (SNA) and its implications for knowledge discovery in Informal Networks- Talk by Dr Jai Ganesh, SETLabs, Infosys at Search and Social Platforms tutorial, as part of Compute 2009, ACM Bangalore
Mining and Comparing Engagement Dynamics Across Multiple Social Media Platfor...The Open University
Understanding what attracts users to engage with social media content is important in domains such as market analytics, advertising, and community management.
To date, many pieces of work have examined engagement dynamics in isolated platforms with little consideration or assessment of how these dynamics might vary between disparate social media systems. Additionally, such explorations have often used different features and notions of engagement, thus rendering the cross-platform comparison of engagement dynamics limited. In this paper we define a common framework of engagement analysis and examine and compare engagement dynamics across five social media platforms: Facebook, Twitter, Boards.ie, Stack Overflow and the SAP Community Network. We define a variety of common features (social and content) to capture the dynamics that correlate with engagement in multiple social media platforms, and present an evaluation pipeline intended to enable cross-platform comparison. Our comparison results demonstrate the varying factors at play in different platforms, while also exposing several similarities.
Picturing the Social: Talk for Transforming Digital Methods Winter SchoolFarida Vis
This talk highlights the work of the Visual Social Media Lab and the Picturing the Social project. It summarises the key research questions and aims of the project. It highlights the value of interdisciplinarity and working closely with industry in this area. It also focuses on the way in which me might study different types of structures involved in the circulation and the scopic regimes that make social media images more or less visible. It also tries to unpack how we can start to think about APIs as 'method' and looks at the different ways in which we can get access to different kinds of social media image data. Both through public ('free') APIs and ('pay for') firehose data.
20110830 Introducing the Social Media Research FoundationMarc Smith
Description of the activities and goals of the Social Media Research Foundation. The foundation is dedicated to Open Tools, Open Data, and Open Scholarship. See: http://www.smrfoundation.org.
One project from the Social Media Research Foundation is NodeXL, the network overview, discovery and exploration add-in for Excel 2007/2010. See: http://www.smrfoundation.org
How to use social media network analysis for amplificationMarc Smith
How can social media network analysis help you get your message out? Use network maps of social media to identify the most influential contributors based on their location within the network. Use content analysis to identify the topics, hashtags and URLs of greatest interest to the "mayors" of the hashtags that matter to you.
2013 NodeXL Social Media Network AnalysisMarc Smith
Social media network analysis and visualization with NodeXL - the network overview discovery and exploration add-in for Excel. Map Twitter, Facebook, email, blogs, and the web with a point and click interface within the familiar spreadsheet.
20110128 connected action-node xl-sea of connectionsMarc Smith
Slides for the 28 January 2011 Presentation of "Finding direction in a sea of connection" at Hartnell College in Salinas, California, sponsored by the Community Foundation for Monterey County (CFMCO.org)
2010 june - personal democracy forum - marc smith - mapping political socia...Marc Smith
Marc Smith's presentation to the Personal Democracy Forum 2010 in New York City on June 4th, 2010 about the use of NodeXL, a social media network analysis tool, to map political topics in services like Twitter.
NodeXL is available from http://nodexl.codeplex.com
An overview of the Network Overview Discovery and Exploration add-in for Excel 2007 (NodeXL), a social network analysis add-in for the familiar spreadsheet application. Visualize twitter, flickr, facebook, and email networks with just a few mouse clicks.
Social Network Analysis (SNA) and its implications for knowledge discovery in...ACMBangalore
Social Network Analysis (SNA) and its implications for knowledge discovery in Informal Networks- Talk by Dr Jai Ganesh, SETLabs, Infosys at Search and Social Platforms tutorial, as part of Compute 2009, ACM Bangalore
Mining and Comparing Engagement Dynamics Across Multiple Social Media Platfor...The Open University
Understanding what attracts users to engage with social media content is important in domains such as market analytics, advertising, and community management.
To date, many pieces of work have examined engagement dynamics in isolated platforms with little consideration or assessment of how these dynamics might vary between disparate social media systems. Additionally, such explorations have often used different features and notions of engagement, thus rendering the cross-platform comparison of engagement dynamics limited. In this paper we define a common framework of engagement analysis and examine and compare engagement dynamics across five social media platforms: Facebook, Twitter, Boards.ie, Stack Overflow and the SAP Community Network. We define a variety of common features (social and content) to capture the dynamics that correlate with engagement in multiple social media platforms, and present an evaluation pipeline intended to enable cross-platform comparison. Our comparison results demonstrate the varying factors at play in different platforms, while also exposing several similarities.
Picturing the Social: Talk for Transforming Digital Methods Winter SchoolFarida Vis
This talk highlights the work of the Visual Social Media Lab and the Picturing the Social project. It summarises the key research questions and aims of the project. It highlights the value of interdisciplinarity and working closely with industry in this area. It also focuses on the way in which me might study different types of structures involved in the circulation and the scopic regimes that make social media images more or less visible. It also tries to unpack how we can start to think about APIs as 'method' and looks at the different ways in which we can get access to different kinds of social media image data. Both through public ('free') APIs and ('pay for') firehose data.
20110830 Introducing the Social Media Research FoundationMarc Smith
Description of the activities and goals of the Social Media Research Foundation. The foundation is dedicated to Open Tools, Open Data, and Open Scholarship. See: http://www.smrfoundation.org.
One project from the Social Media Research Foundation is NodeXL, the network overview, discovery and exploration add-in for Excel 2007/2010. See: http://www.smrfoundation.org
Talking Politics on Twitter: Gender, Elections, and Social NetworksShannon McGregor
By Shannon C McGregor & Rachel Mourao
Slides from presentation at 2016 AEJMC. Now published in Social Media & Society, open access
http://sms.sagepub.com/content/2/3/2056305116664218.short
Analisi dell'evento TEDx svolto a Pompei. L'anali ha considerato l'hashtag #TedxPompeii per individuare quantità, ruolo e qualità degli opinanti. L'analisi è stata effettuata con il tool NodeXL
2009 Node XL Overview: Social Network Analysis in Excel 2007Marc Smith
A quick overview of the features of NodeXL, the network overview, discovery, and exploration add-in for Excel 2007. This tool allows for visualizing directed graphs and social networks within Excel. It provides several network metrics and manipulation tools. Networks can be imported from Twitter and personal email.
Subscriber Churn Prediction Model using Social Network Analysis In Telecommun...BAINIDA
Subscriber Churn Prediction Model using Social Network Analysis In Telecommunication Industry โดย เชษฐพงศ์ ปัญญาชนกุล อาจารย์ ดร. อานนท์ ศักดิ์วรวิชญ์
ในงาน THE FIRST NIDA BUSINESS ANALYTICS AND DATA SCIENCES CONTEST/CONFERENCE จัดโดย คณะสถิติประยุกต์และ DATA SCIENCES THAILAND
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
Marc Smith - Charting Collections of Connections in Social Media: Creating Ma...Saratoga
An advocate for open tools, open data and open scholarships, Marc Smith strives for access to information to be available to all. Pioneering the possibilities through charting collections and creating maps with NodeXL.
Slides from talks presented at Mammoth BI in Cape Town on 17 November 2014.
Visit www.mammothbi.co.za for details on the event. Follow @MammothBI on twitter.
Social Media training for Delta Europe. The content of the training aims at defining the borders of social media. The functions of social media platforms and tools and specific ways of using it (branding, community building, lead generation, press / pr).
After setting the social media boundaries and giving insight in the alignment of social media with your business (social business), models, tools and tips are provided to set up your social media approach (strategy, plan, tactics or give it a name)….
The social media approach is build up with the following steps:
- Assess your goals
- Create social graph of your target group(s)
- Establish presence
- Listen
- Participate
- Measure (including social media roi)
#socmed #socialmedia
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
3 hour workshop on how to select, design and optimize social web functionality. Covers everything from what goes on a profile, to optimizing invitation flows to viral distribution.
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slidesagbegin
Slides for Social Media Marketing class MKT805 taught in the University of San Diego's Continuing and Professional Education program. More info: http://www.sandiego.edu/onlinemarketing/
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
The African Commons Project in collaboration with Sangonet ran a 1-day training workshop for South African NGOs. The course provided an introduction to social media tools for NGOs
A network is a collection of connections. Learn how to express an edge in NodeXL. If you can make a pie chart, you can now make a network chart in NodeXL,
Course description for Optimice class on organizational network analysis (ONA) - the application of social network analysis (SNA) to business organizations.
Slides for talk at ConTech 2011 the International Symposium on Convergence Technology (ConTech 2011) – Smart & Humane World – on November 3rd in Seoul, South Korea.
Date: 2011 November 3 (Thurs)
Place: COEX Grand Ballroom, Seoul, Korea
Organized by Advanced Institutes of Convergence Technologies (AICT), Seoul National University (SNU)
In Cooperation with Ministry of Knowledge Economy, Ministry of Education, Science and Technology, National Research Foundation of Korea, Graduate School of Convergence Science and Technology (GSCST)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
2016 SocialMedia.Org Marc Smith-NodeXL-Social Media SNA
1. A project from the Social Media Research Foundation: http://www.smrfoundation.org
CHARTING COLLECTIONS OF
CONNECTIONS IN SOCIAL MEDIA:
CREATING MAPS AND MEASURES
WITH NODEXL
Mapping social media networks
to find
Influencers, Groups & Key Topics
2. About Me
Introductions
Marc A. Smith
Chief Social Scientist / Director
Social Media Research Foundation
marc@smrfoundation.org
http://www.smrfoundation.org
http://www.codeplex.com/nodexl
http://www.twitter.com/marc_smith
http://www.linkedin.com/in/marcasmith
http://www.slideshare.net/Marc_A_Smith
http://www.flickr.com/photos/marc_smith
http://www.facebook.com/marc.smith.sociologist
16. We envision hundreds of NodeXL data collectors around the
world collectively generating an archive of social media
network snapshots on a wide range of topics.
http://msnbcmedia.msn.com/i/msnbc/Components/Photos/071012/071012_telescope_hmed_3p.jpg
33. Vertex1 Vertex 2 “Edge”
Attribute
“Vertex1”
Attribute
“Vertex2”
Attribute
@UserName1 @UserName2 value value value
A network is born whenever two GUIDs are joined.
Username Attributes
@UserName1 Value, value
Username Attributes
@UserName2 Value, value
A B
45. Social media network analysis
• Social media is inherently made of networks,
– which are created when people link and reply.
• Collections of connections have an emergent shape,
– Some shapes are better than others.
• Some people are located in strategic locations in these shapes,
– Centrally located people are more influential than others.
56. Social Network Maps Reveal
Key influencers in any topic.
Sub-groups.
Bridges.
57. SNA questions for social media:
1. What does my topic network look like?
2. What does the topic I aspire to be look like?
3. What is the difference between #1 and #2?
4. How does my map change as I intervene?
What does #YourHashtag look like?
Who is the mayor of #YourHashtag?
59. Applying the insights of
social networks to social media:
Your social media audience is smaller…
…than the audiences of
ten influential voices.
60. Build a collection of mayors
• Map multiple topics
– Your brand and company names
– Your competitor brands and company names
– The names of the activities or locations related to your products
• Identify the top people in each topic
• Follow these people
– 30-50% of the time they follow you back
• Re-tweet these people (if they did not follow you)
• 30-50% of the time they follow you back
61. Speak the language of the mayors
• Use NodeXL content analysis to identify each users most
salient:
– Words
– Word pairs
– URLs
– #Hashtags
• Mix the language of the Mayors with your brand’s messages.
62. Speak the language of the mayors
The “perfect” tweet:
.@Theirname #Theirhashtag News about your brand
using their words http://your.site #Yourhashtag
64. Tools for simplifying engagement:
Who to say what to?
List the top
“mayors” of the
topics that
matter to you.
“Smart Tweet”
creates content
for best
engagement.
65. Network phases of social media success
Phase 1: You get an audience
Phase 2b: Your audience gets an audience
Phase 3: Audience becomes community
Phase 2a: People mention you
66. Some shapes are better than others:
• The value of Broadcast versus community network!
• From community to brand!
• Support and why community can be a signal of failure!
67. [Divided]
Polarized Crowds
[Unified]
Tight Crowd
[Fragmented]
Brand Clusters
[Clustered]
Communities
[In-Hub & Spoke]
Broadcast
Network
[Out-Hub & Spoke]
Support
Network
[Low probability]
Find bridge users.
Encourage shared
material.
[Low probability]
Get message out to
disconnected
communities.
[Possible transition]
Draw in new
participants.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Remove bridges,
highlight divisions.
[Low probability]
Get message out to
disconnected
communities.
[High probability]
Draw in new
participants.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[High probability]
Increase retention,
build connections.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[Undesirable
transition]
Increase population,
reduce connections.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[Low probability]
Get message out to
disconnected
communities.
[Possible transition]
Increase retention,
build connections.
[High probability]
Increase reply rate,
reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[Possible transition]
Get message out to
disconnected
communities.
[High probability]
Increase retention,
build connections.
[High probability]
Increase publication
of new content and
regularly create
content.
68. Request your own network map and report
http://connectedaction.net
69.
70. Contact Me
Marc A. Smith
Chief Social Scientist / Director
Social Media Research Foundation
marc@smrfoundation.org
http://www.smrfoundation.org
http://www.twitter.com/marc_smith
http://www.linkedin.com/in/marcasmith
http://www.slideshare.net/Marc_A_Smith
http://www.flickr.com/photos/marc_smith
http://www.facebook.com/marc.smith.sociologist
71. Examples of social network scholarship using NodeXL
Margarita M. Orozco
Doctoral Student, School of Journalism &
Mass Communication
University of Wisconsin- Madison
Katy Pearce (@katypearce)
Assistant Prof of Communication
Studies technology & inequality in
Armenia & Azerbaijan.
Elena Pavan, Ph.D.
Post Doctoral Research Fellow
Dipartimento di Sociologia e Ricerca Sociale
Università di Trento
via Verdi 26, 38122 Trento (Italy)
72. Examples of social network scholarship
Margrét Vilborg Bjarnadóttir
Robert H. Smith School of Business |
University of Maryland
Data Scientist | Parliamentary
Special Investigation Commission
Prof. Diane Harris Cline
Associate Professor of History
George Washington University
C. Scott Dempwolf, PhD
Research Assistant Professor &
Director
UMD - Morgan State Center for
Economic Development
73. Studying the Colombian Peace
Process in Twitter
• Analyzing perceptions of the
peace process in Colombian
public opinion in Twitter.
• It is important to know what
are citizens thinking,
perceptions, and concerns.
• Q: who are the main actors in
Twitter in favor and against
the peace process who are
leading sources of
information about it?
• Colombians are the world’s
15th top Twitter users. For this
reason this social media
constitutes an important
source of information about
public opinion.
1/24/2016 73
UNIVERSITY OF WISC ONSIN–MADISONMargarita M. Orozco
Doctoral Student, School of Journalism & Mass Communication
University of Wisconsin- Madison
75. Take Back The Tech!
Reclaiming ICTs against Violence Against Women
• Launched in 2006 by the Association for Progressive Communications
Women Rights Program (APC WRP)
• Runs yearly during the 16 days against Violence Against Women (VAW)
• Website http://www.takebackthetech.net
• “16 daily actions” to reclaim ICTs against VAW and a Tweetathon
• Explored in the context of the project REACtION
(http://www.reactionproject.info) in relation to the interplay between the
“offline” advocacy strategy and the “online” Twitter networks over time
• Findings: shifts in the advocacy strategy shift the network structure –
moving from the outside to the online of the institutions (lobbying at the
Commission on the Status of Women) led to a centralized Twitter network
where organizational and institutional accounts play most central roles
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
Elena Pavan, Ph.D.
Post Doctoral Research Fellow
Dipartimento di Sociologia e Ricerca Sociale
Università di Trento
via Verdi 26, 38122 Trento (Italy)
76. 2012: Outside institutions,
a grassroots conversation
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
77. 2013: Accessing institutions,
a more structured conversation
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
78. 2014: Inside institutions,
a centralized conversation
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
79. Margrét Vilborg Bjarnadóttir
Robert H. Smith School of Business | University of Maryland
Data Scientist | Parliamentary Special Investigation Commission
Data Driven Large Exposure Estimation:
A Case Study of a Failed Banking System
Co-authors: Sigríður Benediktsdóttir and Guðmundur Axel Hansen
Supporting Publications:
Margrét V. Bjarnadóttir and Gudmundur A. Hanssen. 2010. Cross-Ownership and Large Exposures; Analysis and Policy Recommendations. Report of the
Special Investigation Commission, Volume 9. Sigridur Benediksdottir and Margrét V. Bjarnadóttir. “Large Exposure Estimation through Automatic Business
Group Identification”. Proceedings to DSMM 2014.
81. Social Network Analysis for the humanities?
Social Network Analysis and Ancient History
Prof. Diane Harris Cline
Associate Professor of History; Affiliated faculty
member in Classical and Near Eastern
Literatures and Civilizations.
George Washington University
1. New framework for
analysis
2. Data visualization allows
new perspectives –
less linear, more
comprehensive
82. Many papers of interest created using NodeXL can be found at
http://www.pinterest.com/nodexl/pins/