1. The document is an introduction to social media presented by Michele Martin and Carol Voss. 2. It discusses the rise in popularity of various social media platforms like Facebook, Twitter, and Flickr. It also highlights statistics on how people with disabilities use social media. 3. The presentation covers how social media can help individuals, organizations, and communities by facilitating communication, sharing information, and building connections.

1. Using Social Media Part One: Introduction to Social Media A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST

2. @michelemmartin I’m Michele

3. Objectives Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement Describe challenges faced with social media strategy implementation through a case study and relevant examples Describe strategies to build and sustain effective online communities

4. We want questions!

6. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users

7. Individuals with disabilties. . . Spend twice as much time online (20 hrs. vs. 10 hrs) More likely to report Internet has improved quality of life (48% vs. 27%) More likely to report that they are better informed (52% vs. 39%) More likely to report they are more connected (44% vs. 38%) More likely to report they are able to reach out to people with similar interests (42% vs. 30%) Source: Harris Interactive, 2000

8. Social media helps people. . . Find and share quality information Connect to others who share their interests Have conversations Work collaboratively

9. Social media helps organizations. . . Listen Participate in online conversations Tell their stories Create awareness Build community Raise money Provide inexpensive professional development

10. Web 1.0 One way communication Static home pages Organizational control Minimal multimedia Site as destination “ Push”

11. Web 2.0 Conversation Dynamic content User contributions Multimedia-rich Outposts on the web “ Pull”

12. Social Media is NOT. . .

13. Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/

14. And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/

15. And . . . http://www.flickr.com/photos/markop/2523825358/

16. And . . . http://www.flickr.com/photos/ocs_camp/2171492103/

17. Powered by . . . .

18. What questions do you have?

19. How is Social Media Being Used?

20. @michelemmartin Remember This?

21. This is me! “ Google Juice!”

22. Listening & Responding

23. And More Listening

24. Participating

25. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains

26. Generating “Buzz”

27. Calls to Action

28. Community Building

30. Fundraising

31. Professional Development http://www.flickr.com/photos/tojosan/181249465/

34. Questions?

35. What are the “Rules?”

36. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/

37. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/

38. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/

39. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/

40. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/

41. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/

42. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/

43. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/

44. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/

45. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/

46. How could YOU be using social media?

47. http://cilnetsocialmedia.org/wiki/Main_Page

48. What’s Next? Explore the wiki Attend webinar on January 20, 2010. Experiment!

49. Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfb

50. Sources WeAreMedia.org: The Social Media Starter Kit for Nonprofits http://www.wearemedia.org / Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/social-media-non-profits

51. Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( www.wearemedia.org /)