This document discusses using social media for business purposes. It notes that social media platforms have millions of global users with diverse age, income, gender distributions who spend significant average time on sites. It recommends choosing a common username across sites like Facebook and LinkedIn, completely filling out profiles with the same photo, connecting with others, and being a source of useful information while being aware of audiences. It also suggests using Hootsuite to manage multiple social media accounts.

1. Using Social Media For Business Michael Lautman contexta digital marketing

4. Why should I bother?

5. Millions of Users (Global)

6. Age Distribution

7. Income Distribution

8. Average Time On Site

9. Gender Distribution (%)

11. Ok. Fine. But What do I do?

12. yourname.com

13. about.me

14. posterous.com

15. Choose a Common User Name @johnsmith facebook.com/johnsmith linkedin.com/johnsmith

16. Profiles Fill out completely Use the same photo – most of the time Connect with others

17. Be A Source of Useful Information

25. Be Aware of Who’s Listening

28. Managing The Mess

29. http://hootsuite.com