SlideShare a Scribd company logo

Writing/production for the web - BASIC principles

•Download as PPT, PDF•
•
Paul Bradshaw
Paul Bradshaw

Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

1 of 49
Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
BASIC principles
Brevity
People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC
less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni
Adaptability
The journalist The information
What does the story suit?
What might the user want to do with the information?
 
Scannability
Users are task-oriented
Headlines need to be literal
Get to the point quick
SEO
Subheadings
Bullet lists
Blockquotes
Interactivity
Link
Link
Link
Think
Think blog
Think blog Q&A
Think wiki blog Q&A
Think wiki blog Q&A live chat
Think wiki blog Q&A live chat webcast
Think wiki blog Q&A live chat webcast quiz
Think wiki blog Q&A live chat webcast quiz image map
Think wiki blog Q&A live chat webcast quiz image map poll
Think wiki blog Q&A live chat webcast quiz image map gallery poll
Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
Community & Conversation
They are not the audience
Users as co-creators of news
Distributed acts of journalism
Engage: invite and respond
Create social value off your site
Journalism acts of distribution
The story is bigger than the site
Leave your site
Conversation = Distribution
5 things you can do now ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 things you can do next ,[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address]

Recommended

2010 Online Journalism Principles
2010 Online Journalism Principles2010 Online Journalism Principles
2010 Online Journalism PrinciplesRyan Pitts
 
Writing/production for the web - BASIC principles
Writing/production for the web - BASIC principlesWriting/production for the web - BASIC principles
Writing/production for the web - BASIC principles
Paul Bradshaw
 
User generated content and citizen journalism
User generated content and citizen journalismUser generated content and citizen journalism
User generated content and citizen journalism
Paul Bradshaw
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
University of Waterloo Stratford Campus
 
Best Practices in Social Media: Part I
Best Practices in Social Media: Part IBest Practices in Social Media: Part I
Best Practices in Social Media: Part I
Eric Hodgson
 
Social media for science writers
Social media for science writersSocial media for science writers
Social media for science writers
physicsdavid
 
New approaches to research in a digital age
New approaches to research in a digital ageNew approaches to research in a digital age
New approaches to research in a digital age
Paul Bradshaw
 
Engaging The Conversation
Engaging The ConversationEngaging The Conversation
Engaging The Conversation
Fort Bend County Office of Emergency Management
 

Recommended

2010 Online Journalism Principles
2010 Online Journalism Principles2010 Online Journalism Principles
2010 Online Journalism PrinciplesRyan Pitts
 
Writing/production for the web - BASIC principles
Writing/production for the web - BASIC principlesWriting/production for the web - BASIC principles
Writing/production for the web - BASIC principles
Paul Bradshaw
 
User generated content and citizen journalism
User generated content and citizen journalismUser generated content and citizen journalism
User generated content and citizen journalism
Paul Bradshaw
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
University of Waterloo Stratford Campus
 
Best Practices in Social Media: Part I
Best Practices in Social Media: Part IBest Practices in Social Media: Part I
Best Practices in Social Media: Part I
Eric Hodgson
 
Social media for science writers
Social media for science writersSocial media for science writers
Social media for science writers
physicsdavid
 
New approaches to research in a digital age
New approaches to research in a digital ageNew approaches to research in a digital age
New approaches to research in a digital age
Paul Bradshaw
 
Engaging The Conversation
Engaging The ConversationEngaging The Conversation
Engaging The Conversation
Fort Bend County Office of Emergency Management
 
How One Little Facebook Like Button Will Change the Web
How One Little Facebook Like Button Will Change the WebHow One Little Facebook Like Button Will Change the Web
How One Little Facebook Like Button Will Change the Web
Jay Feitlinger
 
Big Ol' Mess to Techno Success
Big Ol' Mess to Techno SuccessBig Ol' Mess to Techno Success
Big Ol' Mess to Techno Success
Waterford Kettering High School
 
Writing for web_2.0
Writing for web_2.0Writing for web_2.0
Writing for web_2.0
Nick Sheppard
 
Tips and Tricks for Managing Your Social Reach
Tips and Tricks for Managing Your Social ReachTips and Tricks for Managing Your Social Reach
Tips and Tricks for Managing Your Social Reach
Carol Spencer
 
Blog Like A Rock Star!
Blog Like A Rock Star!Blog Like A Rock Star!
Blog Like A Rock Star!
Justin Foster
 
How Gov't Agencies Can Build Audience and Increase Engagement
How Gov't Agencies Can Build Audience and Increase EngagementHow Gov't Agencies Can Build Audience and Increase Engagement
How Gov't Agencies Can Build Audience and Increase EngagementJoseph Porcelli
 
Summary: Social Networks: Social Capital, Social Ties, Social Objects
Summary: Social Networks: Social Capital, Social Ties, Social ObjectsSummary: Social Networks: Social Capital, Social Ties, Social Objects
Summary: Social Networks: Social Capital, Social Ties, Social Objects
Matthew J. Kushin, Ph.D.
 
7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch
Vanguard Technology
 
Social networking for business success
Social networking for business successSocial networking for business success
Social networking for business success
North Bend Public Library
 
How's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference WorkshopHow's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference Workshop
LaDonna Coy
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
guest8d6d60
 
Coalition Presence
Coalition Presence Coalition Presence
Coalition Presence
LaDonna Coy
 
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Forum One
 
Understanding Todays Media to Get Attention for Your Organization
Understanding Todays Media to Get Attention for Your OrganizationUnderstanding Todays Media to Get Attention for Your Organization
Understanding Todays Media to Get Attention for Your Organization
Michigan Nonprofit Association Online
 
Social Media & WordPress Integration - Best Practices
Social Media & WordPress Integration - Best PracticesSocial Media & WordPress Integration - Best Practices
Social Media & WordPress Integration - Best Practices
Kimberly Castleberry
 
Stukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignmentStukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignment
Matthew J. Kushin, Ph.D.
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
Morris County NJ
 
New Media Eagle Ridge
New Media Eagle RidgeNew Media Eagle Ridge
New Media Eagle RidgeLaDonna Coy
 
Metrics, Measures & Models: Forum 2010
Metrics, Measures & Models: Forum 2010Metrics, Measures & Models: Forum 2010
Metrics, Measures & Models: Forum 2010
LaDonna Coy
 
Social Media Impact
Social Media ImpactSocial Media Impact
Social Media Impact
Cameron Kruger
 
Model for the 21st century newsroom
Model for the 21st century newsroomModel for the 21st century newsroom
Model for the 21st century newsroom
Paul Bradshaw
 
Is Ice Cream Strawberry? Inaugural lecture, City University
Is Ice Cream Strawberry? Inaugural lecture, City UniversityIs Ice Cream Strawberry? Inaugural lecture, City University
Is Ice Cream Strawberry? Inaugural lecture, City UniversityPaul Bradshaw
 

More Related Content

What's hot

How One Little Facebook Like Button Will Change the Web
How One Little Facebook Like Button Will Change the WebHow One Little Facebook Like Button Will Change the Web
How One Little Facebook Like Button Will Change the Web
Jay Feitlinger
 
Big Ol' Mess to Techno Success
Big Ol' Mess to Techno SuccessBig Ol' Mess to Techno Success
Big Ol' Mess to Techno Success
Waterford Kettering High School
 
Writing for web_2.0
Writing for web_2.0Writing for web_2.0
Writing for web_2.0
Nick Sheppard
 
Tips and Tricks for Managing Your Social Reach
Tips and Tricks for Managing Your Social ReachTips and Tricks for Managing Your Social Reach
Tips and Tricks for Managing Your Social Reach
Carol Spencer
 
Blog Like A Rock Star!
Blog Like A Rock Star!Blog Like A Rock Star!
Blog Like A Rock Star!
Justin Foster
 
How Gov't Agencies Can Build Audience and Increase Engagement
How Gov't Agencies Can Build Audience and Increase EngagementHow Gov't Agencies Can Build Audience and Increase Engagement
How Gov't Agencies Can Build Audience and Increase EngagementJoseph Porcelli
 
Summary: Social Networks: Social Capital, Social Ties, Social Objects
Summary: Social Networks: Social Capital, Social Ties, Social ObjectsSummary: Social Networks: Social Capital, Social Ties, Social Objects
Summary: Social Networks: Social Capital, Social Ties, Social Objects
Matthew J. Kushin, Ph.D.
 
7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch
Vanguard Technology
 
Social networking for business success
Social networking for business successSocial networking for business success
Social networking for business success
North Bend Public Library
 
How's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference WorkshopHow's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference Workshop
LaDonna Coy
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
guest8d6d60
 
Coalition Presence
Coalition Presence Coalition Presence
Coalition Presence
LaDonna Coy
 
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Forum One
 
Understanding Todays Media to Get Attention for Your Organization
Understanding Todays Media to Get Attention for Your OrganizationUnderstanding Todays Media to Get Attention for Your Organization
Understanding Todays Media to Get Attention for Your Organization
Michigan Nonprofit Association Online
 
Social Media & WordPress Integration - Best Practices
Social Media & WordPress Integration - Best PracticesSocial Media & WordPress Integration - Best Practices
Social Media & WordPress Integration - Best Practices
Kimberly Castleberry
 
Stukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignmentStukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignment
Matthew J. Kushin, Ph.D.
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
Morris County NJ
 
New Media Eagle Ridge
New Media Eagle RidgeNew Media Eagle Ridge
New Media Eagle RidgeLaDonna Coy
 
Metrics, Measures & Models: Forum 2010
Metrics, Measures & Models: Forum 2010Metrics, Measures & Models: Forum 2010
Metrics, Measures & Models: Forum 2010
LaDonna Coy
 
Social Media Impact
Social Media ImpactSocial Media Impact
Social Media Impact
Cameron Kruger
 

What's hot (20)

How One Little Facebook Like Button Will Change the Web
How One Little Facebook Like Button Will Change the WebHow One Little Facebook Like Button Will Change the Web
How One Little Facebook Like Button Will Change the Web
 
Big Ol' Mess to Techno Success
Big Ol' Mess to Techno SuccessBig Ol' Mess to Techno Success
Big Ol' Mess to Techno Success
 
Writing for web_2.0
Writing for web_2.0Writing for web_2.0
Writing for web_2.0
 
Tips and Tricks for Managing Your Social Reach
Tips and Tricks for Managing Your Social ReachTips and Tricks for Managing Your Social Reach
Tips and Tricks for Managing Your Social Reach
 
Blog Like A Rock Star!
Blog Like A Rock Star!Blog Like A Rock Star!
Blog Like A Rock Star!
 
How Gov't Agencies Can Build Audience and Increase Engagement
How Gov't Agencies Can Build Audience and Increase EngagementHow Gov't Agencies Can Build Audience and Increase Engagement
How Gov't Agencies Can Build Audience and Increase Engagement
 
Summary: Social Networks: Social Capital, Social Ties, Social Objects
Summary: Social Networks: Social Capital, Social Ties, Social ObjectsSummary: Social Networks: Social Capital, Social Ties, Social Objects
Summary: Social Networks: Social Capital, Social Ties, Social Objects
 
7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch
 
Social networking for business success
Social networking for business successSocial networking for business success
Social networking for business success
 
How's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference WorkshopHow's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference Workshop
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
 
Coalition Presence
Coalition Presence Coalition Presence
Coalition Presence
 
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
Public Diplomacy 2.0: U.S. State Department - Darren Krape / Forum One Web Ex...
 
Understanding Todays Media to Get Attention for Your Organization
Understanding Todays Media to Get Attention for Your OrganizationUnderstanding Todays Media to Get Attention for Your Organization
Understanding Todays Media to Get Attention for Your Organization
 
Social Media & WordPress Integration - Best Practices
Social Media & WordPress Integration - Best PracticesSocial Media & WordPress Integration - Best Practices
Social Media & WordPress Integration - Best Practices
 
Stukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignmentStukent Mimic Social simulator assignment
Stukent Mimic Social simulator assignment
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
 
New Media Eagle Ridge
New Media Eagle RidgeNew Media Eagle Ridge
New Media Eagle Ridge
 
Metrics, Measures & Models: Forum 2010
Metrics, Measures & Models: Forum 2010Metrics, Measures & Models: Forum 2010
Metrics, Measures & Models: Forum 2010
 
Social Media Impact
Social Media ImpactSocial Media Impact
Social Media Impact
 

Viewers also liked

Model for the 21st century newsroom
Model for the 21st century newsroomModel for the 21st century newsroom
Model for the 21st century newsroom
Paul Bradshaw
 
Is Ice Cream Strawberry? Inaugural lecture, City University
Is Ice Cream Strawberry? Inaugural lecture, City UniversityIs Ice Cream Strawberry? Inaugural lecture, City University
Is Ice Cream Strawberry? Inaugural lecture, City UniversityPaul Bradshaw
 
Ethics [ar]
Ethics [ar]Ethics [ar]
Ethics [ar]
Paul Bradshaw
 
Journalism @ 2014 - notes for MA Journalism students by @milnemedia
Journalism @ 2014 - notes for MA Journalism students by @milnemediaJournalism @ 2014 - notes for MA Journalism students by @milnemedia
Journalism @ 2014 - notes for MA Journalism students by @milnemedia
Shaun Milne
 
5 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 2009
5 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 20095 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 2009
5 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 2009
Neil Foote
 
Video online
Video onlineVideo online
Video online
Paul Bradshaw
 
3340 Digital Story Telling Media Types Story Boarding February 28 08
3340 Digital Story Telling Media Types Story Boarding February 28 083340 Digital Story Telling Media Types Story Boarding February 28 08
3340 Digital Story Telling Media Types Story Boarding February 28 08
Neil Foote
 

Viewers also liked (7)

Model for the 21st century newsroom
Model for the 21st century newsroomModel for the 21st century newsroom
Model for the 21st century newsroom
 
Is Ice Cream Strawberry? Inaugural lecture, City University
Is Ice Cream Strawberry? Inaugural lecture, City UniversityIs Ice Cream Strawberry? Inaugural lecture, City University
Is Ice Cream Strawberry? Inaugural lecture, City University
 
Ethics [ar]
Ethics [ar]Ethics [ar]
Ethics [ar]
 
Journalism @ 2014 - notes for MA Journalism students by @milnemedia
Journalism @ 2014 - notes for MA Journalism students by @milnemediaJournalism @ 2014 - notes for MA Journalism students by @milnemedia
Journalism @ 2014 - notes for MA Journalism students by @milnemedia
 
5 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 2009
5 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 20095 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 2009
5 Feb 09 Online Journalism – Multimedia Packages&Writing Class Notes Feb5 2009
 
Video online
Video onlineVideo online
Video online
 
3340 Digital Story Telling Media Types Story Boarding February 28 08
3340 Digital Story Telling Media Types Story Boarding February 28 083340 Digital Story Telling Media Types Story Boarding February 28 08
3340 Digital Story Telling Media Types Story Boarding February 28 08
 

Similar to Writing/production for the web - BASIC principles

Social Media MLA London 4th Nov 09
Social Media MLA London 4th Nov 09Social Media MLA London 4th Nov 09
Social Media MLA London 4th Nov 09
sounddelivery
 
City online journalism wk2: BASIC principles & SEO
City online journalism wk2: BASIC principles & SEOCity online journalism wk2: BASIC principles & SEO
City online journalism wk2: BASIC principles & SEO
Paul Bradshaw
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
Professor Bauer
 
Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...
Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...
Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...microbiz
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication Strategy
Tunheim
 
AJLI Basics of Social Networks
AJLI Basics of Social NetworksAJLI Basics of Social Networks
AJLI Basics of Social Networks
Howard Greenstein
 
Online Journalism: Wikis
Online Journalism: Wikis Online Journalism: Wikis
Online Journalism: Wikis
Paul Bradshaw
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Tunheim
 
Extension 2.0 Basics
Extension 2.0 BasicsExtension 2.0 Basics
Extension 2.0 Basics
Amy Baker
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation Management
Ged Carroll
 
Understanding The Engagement Factor
Understanding The Engagement FactorUnderstanding The Engagement Factor
Understanding The Engagement Factor
4Good.org
 
PR + Social Media = Biz
PR + Social Media = BizPR + Social Media = Biz
PR + Social Media = Bizelectronicart
 
Interactivity
InteractivityInteractivity
Interactivity
Paul Bradshaw
 
AJLI Presentation on Social Medi
AJLI Presentation on Social MediAJLI Presentation on Social Medi
AJLI Presentation on Social Medi
Howard Greenstein
 
Social Media: Less Hype, More Help
Social Media: Less Hype, More HelpSocial Media: Less Hype, More Help
Social Media: Less Hype, More Help
Bill Sheridan, CAE
 
PR 2.0 (1)
PR 2.0 (1)PR 2.0 (1)
PR 2.0 (1)
Branka Bugariska
 
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, WikisSocial Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Shelly D. Farnham, Ph.D.
 
Content and creativity online
Content and creativity onlineContent and creativity online
Content and creativity online
Paul Bradshaw
 

Similar to Writing/production for the web - BASIC principles (20)

Social Media MLA London 4th Nov 09
Social Media MLA London 4th Nov 09Social Media MLA London 4th Nov 09
Social Media MLA London 4th Nov 09
 
City online journalism wk2: BASIC principles & SEO
City online journalism wk2: BASIC principles & SEOCity online journalism wk2: BASIC principles & SEO
City online journalism wk2: BASIC principles & SEO
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...
Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...
Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication Strategy
 
AJLI Basics of Social Networks
AJLI Basics of Social NetworksAJLI Basics of Social Networks
AJLI Basics of Social Networks
 
Online Journalism: Wikis
Online Journalism: Wikis Online Journalism: Wikis
Online Journalism: Wikis
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Extension 2.0 Basics
Extension 2.0 BasicsExtension 2.0 Basics
Extension 2.0 Basics
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation Management
 
Understanding The Engagement Factor
Understanding The Engagement FactorUnderstanding The Engagement Factor
Understanding The Engagement Factor
 
PR + Social Media = Biz
PR + Social Media = BizPR + Social Media = Biz
PR + Social Media = Biz
 
Interactivity
InteractivityInteractivity
Interactivity
 
AJLI Presentation on Social Medi
AJLI Presentation on Social MediAJLI Presentation on Social Medi
AJLI Presentation on Social Medi
 
PR 2.0
PR 2.0PR 2.0
PR 2.0
 
Social Media: Less Hype, More Help
Social Media: Less Hype, More HelpSocial Media: Less Hype, More Help
Social Media: Less Hype, More Help
 
CSC Social Media for SMBs
CSC Social Media for SMBsCSC Social Media for SMBs
CSC Social Media for SMBs
 
PR 2.0 (1)
PR 2.0 (1)PR 2.0 (1)
PR 2.0 (1)
 
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, WikisSocial Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
 
Content and creativity online
Content and creativity onlineContent and creativity online
Content and creativity online
 

More from Paul Bradshaw

Telling factual stories in virtual reality, 360 degree video and augmented re...
Telling factual stories in virtual reality, 360 degree video and augmented re...Telling factual stories in virtual reality, 360 degree video and augmented re...
Telling factual stories in virtual reality, 360 degree video and augmented re...
Paul Bradshaw
 
How to work with a bullshitting robot
How to work with a bullshitting robotHow to work with a bullshitting robot
How to work with a bullshitting robot
Paul Bradshaw
 
How to generate a 100+ page website using parameterisation in R
How to generate a 100+ page website using parameterisation in RHow to generate a 100+ page website using parameterisation in R
How to generate a 100+ page website using parameterisation in R
Paul Bradshaw
 
ChatGPT (and generative AI) in journalism
ChatGPT (and generative AI) in journalismChatGPT (and generative AI) in journalism
ChatGPT (and generative AI) in journalism
Paul Bradshaw
 
Data journalism: history and roles
Data journalism: history and rolesData journalism: history and roles
Data journalism: history and roles
Paul Bradshaw
 
Working on data stories: different approaches
Working on data stories: different approachesWorking on data stories: different approaches
Working on data stories: different approaches
Paul Bradshaw
 
Visual journalism: gifs, emoji, memes and other techniques
Visual journalism: gifs, emoji, memes and other techniquesVisual journalism: gifs, emoji, memes and other techniques
Visual journalism: gifs, emoji, memes and other techniques
Paul Bradshaw
 
Using narrative structures in shortform and longform journalism
Using narrative structures in shortform and longform journalismUsing narrative structures in shortform and longform journalism
Using narrative structures in shortform and longform journalism
Paul Bradshaw
 
Narrative and multiplatform journalism (part 1)
Narrative and multiplatform journalism (part 1)Narrative and multiplatform journalism (part 1)
Narrative and multiplatform journalism (part 1)
Paul Bradshaw
 
Teaching data journalism (Abraji 2021)
Teaching data journalism (Abraji 2021)Teaching data journalism (Abraji 2021)
Teaching data journalism (Abraji 2021)
Paul Bradshaw
 
Data journalism on the air: 3 tips
Data journalism on the air: 3 tipsData journalism on the air: 3 tips
Data journalism on the air: 3 tips
Paul Bradshaw
 
7 angles for data stories
7 angles for data stories7 angles for data stories
7 angles for data stories
Paul Bradshaw
 
Uncertain times, stories of uncertainty
Uncertain times, stories of uncertaintyUncertain times, stories of uncertainty
Uncertain times, stories of uncertainty
Paul Bradshaw
 
Ergodic education (online teaching and interactivity)
Ergodic education (online teaching and interactivity)Ergodic education (online teaching and interactivity)
Ergodic education (online teaching and interactivity)
Paul Bradshaw
 
Storytelling in the database era: uncertainty and science reporting
Storytelling in the database era: uncertainty and science reportingStorytelling in the database era: uncertainty and science reporting
Storytelling in the database era: uncertainty and science reporting
Paul Bradshaw
 
Cognitive bias: a quick guide for journalists
Cognitive bias: a quick guide for journalistsCognitive bias: a quick guide for journalists
Cognitive bias: a quick guide for journalists
Paul Bradshaw
 
The 3 chords of data journalism
The 3 chords of data journalismThe 3 chords of data journalism
The 3 chords of data journalism
Paul Bradshaw
 
Data journalism: what it is, how to use data for stories
Data journalism: what it is, how to use data for storiesData journalism: what it is, how to use data for stories
Data journalism: what it is, how to use data for stories
Paul Bradshaw
 
Teaching AI in data journalism
Teaching AI in data journalismTeaching AI in data journalism
Teaching AI in data journalism
Paul Bradshaw
 
10 ways AI can be used for investigations
10 ways AI can be used for investigations10 ways AI can be used for investigations
10 ways AI can be used for investigations
Paul Bradshaw
 

More from Paul Bradshaw (20)

Telling factual stories in virtual reality, 360 degree video and augmented re...
Telling factual stories in virtual reality, 360 degree video and augmented re...Telling factual stories in virtual reality, 360 degree video and augmented re...
Telling factual stories in virtual reality, 360 degree video and augmented re...
 
How to work with a bullshitting robot
How to work with a bullshitting robotHow to work with a bullshitting robot
How to work with a bullshitting robot
 
How to generate a 100+ page website using parameterisation in R
How to generate a 100+ page website using parameterisation in RHow to generate a 100+ page website using parameterisation in R
How to generate a 100+ page website using parameterisation in R
 
ChatGPT (and generative AI) in journalism
ChatGPT (and generative AI) in journalismChatGPT (and generative AI) in journalism
ChatGPT (and generative AI) in journalism
 
Data journalism: history and roles
Data journalism: history and rolesData journalism: history and roles
Data journalism: history and roles
 
Working on data stories: different approaches
Working on data stories: different approachesWorking on data stories: different approaches
Working on data stories: different approaches
 
Visual journalism: gifs, emoji, memes and other techniques
Visual journalism: gifs, emoji, memes and other techniquesVisual journalism: gifs, emoji, memes and other techniques
Visual journalism: gifs, emoji, memes and other techniques
 
Using narrative structures in shortform and longform journalism
Using narrative structures in shortform and longform journalismUsing narrative structures in shortform and longform journalism
Using narrative structures in shortform and longform journalism
 
Narrative and multiplatform journalism (part 1)
Narrative and multiplatform journalism (part 1)Narrative and multiplatform journalism (part 1)
Narrative and multiplatform journalism (part 1)
 
Teaching data journalism (Abraji 2021)
Teaching data journalism (Abraji 2021)Teaching data journalism (Abraji 2021)
Teaching data journalism (Abraji 2021)
 
Data journalism on the air: 3 tips
Data journalism on the air: 3 tipsData journalism on the air: 3 tips
Data journalism on the air: 3 tips
 
7 angles for data stories
7 angles for data stories7 angles for data stories
7 angles for data stories
 
Uncertain times, stories of uncertainty
Uncertain times, stories of uncertaintyUncertain times, stories of uncertainty
Uncertain times, stories of uncertainty
 
Ergodic education (online teaching and interactivity)
Ergodic education (online teaching and interactivity)Ergodic education (online teaching and interactivity)
Ergodic education (online teaching and interactivity)
 
Storytelling in the database era: uncertainty and science reporting
Storytelling in the database era: uncertainty and science reportingStorytelling in the database era: uncertainty and science reporting
Storytelling in the database era: uncertainty and science reporting
 
Cognitive bias: a quick guide for journalists
Cognitive bias: a quick guide for journalistsCognitive bias: a quick guide for journalists
Cognitive bias: a quick guide for journalists
 
The 3 chords of data journalism
The 3 chords of data journalismThe 3 chords of data journalism
The 3 chords of data journalism
 
Data journalism: what it is, how to use data for stories
Data journalism: what it is, how to use data for storiesData journalism: what it is, how to use data for stories
Data journalism: what it is, how to use data for stories
 
Teaching AI in data journalism
Teaching AI in data journalismTeaching AI in data journalism
Teaching AI in data journalism
 
10 ways AI can be used for investigations
10 ways AI can be used for investigations10 ways AI can be used for investigations
10 ways AI can be used for investigations
 

Recently uploaded

PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
Ralf Eggert
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
nkrafacyberclub
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
Assure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyesAssure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Welocme to ViralQR, your best QR code generator.
Welocme to ViralQR, your best QR code generator.Welocme to ViralQR, your best QR code generator.
Welocme to ViralQR, your best QR code generator.
ViralQR
 
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
UiPathCommunity
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 

Recently uploaded (20)

PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
Assure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyesAssure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyes
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Welocme to ViralQR, your best QR code generator.
Welocme to ViralQR, your best QR code generator.Welocme to ViralQR, your best QR code generator.
Welocme to ViralQR, your best QR code generator.
 
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 

Writing/production for the web - BASIC principles