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#ATM16
Best practices in deploying
and managing Aruba Beacons
Nick Newton
Director, Product Management – Mobile Engagement
March 8, 2016 @ArubaNetworks |
2#ATM16
• Configuring Beacons
• Beacon Deployment Examples
• Beacon Deployment Considerations
• Testing Campaigns
• Customer Case Study: Box
Agenda
3#ATM16
Mobile Engagement
A “Full Stack” to enable Digital User Experiences with Location
Meridian-
Powered Mobile
App
White-label or
custom app w/ SDK
Aruba Beacons
Blue dot directions
and notifications
based on real-time
position
Aruba AP w/
integrated Beacon
Communicates with Aruba
Beacons and Meridian
Platform
Meridian Platform
Location-based and personalized
content for apps
Monitor and manage beacon battery
level, operating mode / firmware
4
Configuring Beacons
5#ATM16
Configuring Beacons
• Aruba Beacon
• iOS device
• Aruba Beacons app
• Meridian Account
6#ATM16
A beacon can be configured as:
1.Location beacon:
For blue dot tracking
2.Proximity beacon:
For push notification purposes
To fully configure location beacons, only the Beacons app is required
Proximity beacon configuration follows a two-step process:
1. Use Beacons app to configure Aruba beacon
2. Use Meridian Editor to attach a campaign to the beacon
Configuring Beacons
7#ATM16
1.
Open the App Store and
search for Aruba Beacons
3.
Enter your Meridian
login credentials
2.
Install and launch the
Beacons app
Configuring Beacons
8#ATM16
2. Verify that locations from your Meridian account
show up
1. Tap on the “Accounts” tab
3. Select the location where you want to deploy the
beacon
Configuring Beacons
9#ATM16
Configuring Beacons
• Confirm correct map
• Tap on map symbol
to change maps
10#ATM16
Configuring Beacons
Choose unplaced
beacon
Select location for
“blue dot”
Select proximity for
“push and triggers
11#ATM16
Configuring Campaigns
12#ATM16
Configuring Beacons
13#ATM16
Welcome Notification
Configuring Beacons
14#ATM16
Configuring Beacons
15
Beacon Deployment Examples
16#ATM16
Beacon Deployment Examples
3
17#ATM16
Beacon Deployment Examples
3
18#ATM16
Beacon Deployment Examples
3
19#ATM16
Beacon Deployment Examples
3
20#ATM16
Beacon Deployment Examples
21
Beacon Deployment Considerations
Beacon Deployment Considerations
22#ATM16
Deployment Considerations
• Battery-powered Aruba beacons are adhesive and can
be mounted in different ways
• Most common mounting techniques: Wall mount and
ceiling mount
• Keep beacons out of reach
23#ATM16
Deployment Considerations
• In environments such as malls with open atriums, beacon signals may bleed across floors
• Result: Blue dot is inaccurate or shows up on the wrong floor
• Proper planning and custom deployment design may be required
Shop
Shop Shop
Shop
Shop
Shop
60 61
63
65
38
37 36
34
33
32
30 29
28
27
503
502
501
500
Location Tag
Proximity Tag
ATRIUM TOP-VIEW ATRIUM FLOORS: SIDE-VIEW
Slide courtesy: Wee Keng Tong
24#ATM16
Deployment Considerations
• Placing beacons on both sides of the hallway has shown to give the best blue dot experience
• Placing beacons closer to the ground (<=3 ft) and facing upwards reduces the chances of signal
bleeding across to the lower floors
• Floor placing may not be secure or realistic.
NEAR
SHOPS
NEAR GLASS
RAILINGS
SHOPS
12 ft
12 ft
• Area model used, in order to focus blue dot in the center of the walkway
• Path model with ceiling mounted beacons in the center would have worked, if not for
signals bleeding across the atrium floors, resulting in blue dot on the wrong floor.
22mm
glass
railing
Slide courtesy: Wee Keng Tong
WALK WAY TOP-VIEW
25#ATM16
Deployment Considerations
• Beacons may be placed on the outer side of glass railings to keep them out of reach of people
• The thickness of glass might attenuate the beacon signal
• Beacons could possibly be placed inside shop windows
WALK WAY TOP-VIEW
SHOPS
22mm
glass
railing
Slide courtesy: Wee Keng Tong
26#ATM16
Deployment Considerations
Back and sides of
beacons can be RF
shielded
(RF shielding paint)
SHOPS
SHOPS
ATRIUM TOP-VIEW
Slide courtesy: Wee Keng Tong
27
Testing Beacons and Campaigns
28#ATM16
Troubleshooting Campaigns
• Reset Campaigns
• At the top of the Campaigns screen, tap Reset
Campaigns to reset all of your Campaign
cooldowns.
• When you reset your Campaigns, devices
within range of Proximity Beacons will receive
those push notifications again.
• Device Status
• If INTERNET is Disconnected, make sure your
device is connected to the internet through a
Wi-Fi or cellular connection.
• If BLUETOOTH is Off, turn on Bluetooth on
your device.
• If LOCATION is Denied, give Beacons app
permission to use your location on your device.
• If NOTIFICATIONS is Disabled, give Beacons
app permission to send you notifications on
your device.
29#ATM16
Troubleshooting Campaigns
Information Displayed:
• Campaign Title
• Campaign ID
• Campaign Action or Type
• Message or 3rd-party endpoint notification
• Message or URL
• The message being send or the URL being
notified
• Campaign status
• Active or Inactive
• Campaign schedule
• Always or a specific date and time range
• The last time the Campaign was triggered
• Maps for every Beacon assigned to the
Campaign
• The complete activity log for the Campaign
30#ATM16
Aruba Beacon Deployment at Box
Marc Fenner
31#ATM16
Box - Overview
Box is the modern content management platform for the enterprise supporting secure and
effortless collaboration from any devices
– 50,000 paying customers globally
– 52% of the Fortune 500 are Box customers
– 1,300 employees
– Offices in North America, Europe, Asia, and Australia
– Headquartered in Redwood City, California
32#ATM16
Aruba Beacon Deployment Objective
1. Deliver a way-finding solution for Box’ new HQ enabling all Box employees to easily find
conference rooms and desks
• Reduce time spent on finding meeting locations
• Enhance user experience
2. Leverage proximity beacons to deliver targeted messages, streamline badging process,
simplify conference room check ins
33#ATM16
Box HQ Building in Redwood City, CA
• Brand new location
• 7 floors
• Over 100 conference rooms
• Over 800 desks
• 330,000 sqft
34#ATM16
Approach - Overview
1. Added Placemarks and Routing to maps
2. Ran small scale pilot: temporarily deployment of ~13 battery powered beacons through a
section of one floor. 2 pilot users
3. Extended pilot: permanent deployment of USB and battery powered beacons throughout one
floor. 15-20 pilot users
4. Deployed USB and battery powered beacons throughout all 7 floors
35#ATM16
Small Scale Pilot on 7th Floor
Approach
• Test space: open office
• Placed battery powered beacons on desks
• Area Model (test 1): 20 – 25 feet apart
• Path Model (test 2): 25 – 35 feet apart
• Used the app to navigate from a desk location to a
conference room
• Insignificant difference between test 1 and 2
• Level of effort: 1.5 hrs, two people
36#ATM16
Extended Pilot on 7th Floor
• Deployed USB beacons first (plugged into Aruba APs)
• 15-20 Pilot users
• Pursued iterative approach (based on user feedback) - to
augment USB deployment with battery powered beacons:
• Leveraged implementation reference guide
• Asymmetrical vs. symmetrical placement
• Max distance between beacons approx. 25 ft.
• Also considered design factors when placing beacons
(minimize impact on paint and aesthetics)
• Lessons learned: beacon placement is not a science
but a journey
• Deployed 2 proximity beacons to pilot campaigns
• Level of effort: 3 hours, 2 people, 1 ladder
• Pilot duration: 5 weeks
37#ATM16
Building-Wide Deployment
• Worked with contractor to install USB and battery powered
beacons
• Replicated 7th floor beacon placement
• LOE: 2 days, 2 people
• Total location beacon deployment: 80 USB, 150 battery
powered beacons
• Used XML feed to update placemark meta data
• White-label app distribution via app stores
38#ATM16
Screenshots
Thank you
Marc Fenner
mfenner@box.com
40
41#ATM16
Join Aruba’s Titans of Tomorrow
force in the fight against network
mayhem. Find out what your
IT superpower is.
Share your results with friends
and receive a free superpower
t-shirt.
www.arubatitans.com
Thank you
nick.newton@hpe.com
Best practices in deploying and managing aruba bluetooth low energy (ble) beacons

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Best practices in deploying and managing aruba bluetooth low energy (ble) beacons

  • 1. #ATM16 Best practices in deploying and managing Aruba Beacons Nick Newton Director, Product Management – Mobile Engagement March 8, 2016 @ArubaNetworks |
  • 2. 2#ATM16 • Configuring Beacons • Beacon Deployment Examples • Beacon Deployment Considerations • Testing Campaigns • Customer Case Study: Box Agenda
  • 3. 3#ATM16 Mobile Engagement A “Full Stack” to enable Digital User Experiences with Location Meridian- Powered Mobile App White-label or custom app w/ SDK Aruba Beacons Blue dot directions and notifications based on real-time position Aruba AP w/ integrated Beacon Communicates with Aruba Beacons and Meridian Platform Meridian Platform Location-based and personalized content for apps Monitor and manage beacon battery level, operating mode / firmware
  • 5. 5#ATM16 Configuring Beacons • Aruba Beacon • iOS device • Aruba Beacons app • Meridian Account
  • 6. 6#ATM16 A beacon can be configured as: 1.Location beacon: For blue dot tracking 2.Proximity beacon: For push notification purposes To fully configure location beacons, only the Beacons app is required Proximity beacon configuration follows a two-step process: 1. Use Beacons app to configure Aruba beacon 2. Use Meridian Editor to attach a campaign to the beacon Configuring Beacons
  • 7. 7#ATM16 1. Open the App Store and search for Aruba Beacons 3. Enter your Meridian login credentials 2. Install and launch the Beacons app Configuring Beacons
  • 8. 8#ATM16 2. Verify that locations from your Meridian account show up 1. Tap on the “Accounts” tab 3. Select the location where you want to deploy the beacon Configuring Beacons
  • 9. 9#ATM16 Configuring Beacons • Confirm correct map • Tap on map symbol to change maps
  • 10. 10#ATM16 Configuring Beacons Choose unplaced beacon Select location for “blue dot” Select proximity for “push and triggers
  • 21. 21 Beacon Deployment Considerations Beacon Deployment Considerations
  • 22. 22#ATM16 Deployment Considerations • Battery-powered Aruba beacons are adhesive and can be mounted in different ways • Most common mounting techniques: Wall mount and ceiling mount • Keep beacons out of reach
  • 23. 23#ATM16 Deployment Considerations • In environments such as malls with open atriums, beacon signals may bleed across floors • Result: Blue dot is inaccurate or shows up on the wrong floor • Proper planning and custom deployment design may be required Shop Shop Shop Shop Shop Shop 60 61 63 65 38 37 36 34 33 32 30 29 28 27 503 502 501 500 Location Tag Proximity Tag ATRIUM TOP-VIEW ATRIUM FLOORS: SIDE-VIEW Slide courtesy: Wee Keng Tong
  • 24. 24#ATM16 Deployment Considerations • Placing beacons on both sides of the hallway has shown to give the best blue dot experience • Placing beacons closer to the ground (<=3 ft) and facing upwards reduces the chances of signal bleeding across to the lower floors • Floor placing may not be secure or realistic. NEAR SHOPS NEAR GLASS RAILINGS SHOPS 12 ft 12 ft • Area model used, in order to focus blue dot in the center of the walkway • Path model with ceiling mounted beacons in the center would have worked, if not for signals bleeding across the atrium floors, resulting in blue dot on the wrong floor. 22mm glass railing Slide courtesy: Wee Keng Tong WALK WAY TOP-VIEW
  • 25. 25#ATM16 Deployment Considerations • Beacons may be placed on the outer side of glass railings to keep them out of reach of people • The thickness of glass might attenuate the beacon signal • Beacons could possibly be placed inside shop windows WALK WAY TOP-VIEW SHOPS 22mm glass railing Slide courtesy: Wee Keng Tong
  • 26. 26#ATM16 Deployment Considerations Back and sides of beacons can be RF shielded (RF shielding paint) SHOPS SHOPS ATRIUM TOP-VIEW Slide courtesy: Wee Keng Tong
  • 28. 28#ATM16 Troubleshooting Campaigns • Reset Campaigns • At the top of the Campaigns screen, tap Reset Campaigns to reset all of your Campaign cooldowns. • When you reset your Campaigns, devices within range of Proximity Beacons will receive those push notifications again. • Device Status • If INTERNET is Disconnected, make sure your device is connected to the internet through a Wi-Fi or cellular connection. • If BLUETOOTH is Off, turn on Bluetooth on your device. • If LOCATION is Denied, give Beacons app permission to use your location on your device. • If NOTIFICATIONS is Disabled, give Beacons app permission to send you notifications on your device.
  • 29. 29#ATM16 Troubleshooting Campaigns Information Displayed: • Campaign Title • Campaign ID • Campaign Action or Type • Message or 3rd-party endpoint notification • Message or URL • The message being send or the URL being notified • Campaign status • Active or Inactive • Campaign schedule • Always or a specific date and time range • The last time the Campaign was triggered • Maps for every Beacon assigned to the Campaign • The complete activity log for the Campaign
  • 30. 30#ATM16 Aruba Beacon Deployment at Box Marc Fenner
  • 31. 31#ATM16 Box - Overview Box is the modern content management platform for the enterprise supporting secure and effortless collaboration from any devices – 50,000 paying customers globally – 52% of the Fortune 500 are Box customers – 1,300 employees – Offices in North America, Europe, Asia, and Australia – Headquartered in Redwood City, California
  • 32. 32#ATM16 Aruba Beacon Deployment Objective 1. Deliver a way-finding solution for Box’ new HQ enabling all Box employees to easily find conference rooms and desks • Reduce time spent on finding meeting locations • Enhance user experience 2. Leverage proximity beacons to deliver targeted messages, streamline badging process, simplify conference room check ins
  • 33. 33#ATM16 Box HQ Building in Redwood City, CA • Brand new location • 7 floors • Over 100 conference rooms • Over 800 desks • 330,000 sqft
  • 34. 34#ATM16 Approach - Overview 1. Added Placemarks and Routing to maps 2. Ran small scale pilot: temporarily deployment of ~13 battery powered beacons through a section of one floor. 2 pilot users 3. Extended pilot: permanent deployment of USB and battery powered beacons throughout one floor. 15-20 pilot users 4. Deployed USB and battery powered beacons throughout all 7 floors
  • 35. 35#ATM16 Small Scale Pilot on 7th Floor Approach • Test space: open office • Placed battery powered beacons on desks • Area Model (test 1): 20 – 25 feet apart • Path Model (test 2): 25 – 35 feet apart • Used the app to navigate from a desk location to a conference room • Insignificant difference between test 1 and 2 • Level of effort: 1.5 hrs, two people
  • 36. 36#ATM16 Extended Pilot on 7th Floor • Deployed USB beacons first (plugged into Aruba APs) • 15-20 Pilot users • Pursued iterative approach (based on user feedback) - to augment USB deployment with battery powered beacons: • Leveraged implementation reference guide • Asymmetrical vs. symmetrical placement • Max distance between beacons approx. 25 ft. • Also considered design factors when placing beacons (minimize impact on paint and aesthetics) • Lessons learned: beacon placement is not a science but a journey • Deployed 2 proximity beacons to pilot campaigns • Level of effort: 3 hours, 2 people, 1 ladder • Pilot duration: 5 weeks
  • 37. 37#ATM16 Building-Wide Deployment • Worked with contractor to install USB and battery powered beacons • Replicated 7th floor beacon placement • LOE: 2 days, 2 people • Total location beacon deployment: 80 USB, 150 battery powered beacons • Used XML feed to update placemark meta data • White-label app distribution via app stores
  • 40. 40
  • 41. 41#ATM16 Join Aruba’s Titans of Tomorrow force in the fight against network mayhem. Find out what your IT superpower is. Share your results with friends and receive a free superpower t-shirt. www.arubatitans.com

Editor's Notes

  1. Partha – and not only Aruba technology but HPE includes consulting, program development and operational services. So we clearly can offer customers a “Full Stack” Coop – so we have all heard about Levi Stadium and how Aruba enabled the user experience. But, what example can you give us for the average Corporate Customer Partha – well as you know HPE showed the Smart Conference room at Discover and again at MWC. Using Aruba technology we can automate items in the typical office that employees do every day. Partha – Coop didn’t you tell me you had some Grad students looking a potential packaged Location based Services. Coop – Yes, and while they have been interviewing different businesses they have identified some interesting ideas. So how does it work? Aruba provides standalone beacons (2+ year battery life), beacons that plug into USB ports, or 802.11 ac Wifi with an integrated beacon that communicates with the Meridian Platform. The Aruba Beacons provide blue dot directions and notifications based on real-time position. The ArubaMeridian-Powered Mobile App can be White-label or custom app w/ SDK. The Meridian Platform can provide location-based and personalized content for apps as well as monitor & manage beacon battery level, operating mode / firmware. We differentiate from other vendors by how we adopted, manufactured a technology, ran several major deployments before we are announcing our solution
  2. Realization: Beacon placement not a science but involves trial and error – especially when dealing with large open spaces and reflective walls
  3. Contest Overview - Aruba is running a marketing campaign where we ask “What is your IT superpower?” - Go to arubatitans.com to take a quick quiz to discover your superpower. - Share your results with friends and encourage others to play the game - Once you share, go to the Social and Community Hub, Gracia Commons, 3rd fl to pick up your free superpower shirt. FAQ 1. What do I have to do to get a shirt? Share your IT superpower results with friends and encourage them to play the game. Then come to the Social & Community Hub, 3rd Floor Gracia Commons to pick up your shirt. We just need your name and badge for verification. 2. Where do I get my shirt? Come to the #ATM16 Social & Community hub located at Gracia Commons on the 3rd Floor 3. Do I have to be at the event to get the shirt? Yes. You have to be at #ATM16 to get a shirt. 4. Can I get my colleague a shirt? He/she is in a session right now. Unfortunately not. We encourage your colleague to participate so that they can win a shirt for themselves. 5. Can I bring a shirt home for my colleague? Unfortunately not. You have to be at #ATM16 to get a shirt. 6. You don’t have a shirt in my size, can you ship the right size to me later? Unfortunately not. Please select the best size from our inventory on site.