Expression is a cloud-based, api-first development framework for developers. It allows developers to write, structure, and maintain beautiful code using their favorite tools and libraries. Build in CMS, eCommerce framework, pre-built templates, fully extensible with a documented API.

2. INTRODUCTIONS
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CRAIG FORD: TECHNOLOGY, EXECUTIVE OVERSIGHT
MATT MCKINNEY: CLIENT SERVICES, SUPPORT

3. WHO IS BACKBONE
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18 YEARS STRONG IN DEVELOPING SUSTAINABLE DIGITAL SOLUTIONS THAT
TRANSFORM BUSINESSES INTO SCALABLE DIGITAL ECOSYSTEMS.
TECHNOLOGY EVOLVES QUICKLY. IF YOUR BUSINESS IS NOT TECH-CENTRIC, IT’S
HARD TO KEEP UP. THAT’S WHERE A DIGITAL PARTNER COMES IN.
BACKBONE IS LOCALLY BASED WITH SUPPORTING OFFICES AND PARTNERS

4. 4
VANCOUVER
BOGOTA
ATHENS
3 CITIES
<1000
Platforms Built

5. 5

6. BACKBONE’S RESPONSIBILITY
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OUR GOAL IS TO FUNCTION AS AN EXTENSION OF OUR CLIENTS BUSINESS AND
TO COLLABORATE/UNDERSTAND YOUR NEEDS AND BUILD YOUR PROJECT WITH
YOUR VISION. IN DOING SO, BACKBONE WILL DO, BUT NOT LIMITED TO, THE
FOLLOWING:
• CREATE A PROJECT BLUEPRINT (SAMPLE BLUEPRINT AVAILABLE)
• ENSURE QA/TESTING IS COMPLETED AND APP/SITE WORKS AS REQUIRED
• ACHIEVE INDUSTRY STANDARD SECURITY LEVELS
• INSTALL/SETUP SSL CERTIFICATE FOR ADDED SECURITY
• CREATE TRAINING MANUALS AND DELIVER IN-PERSON TRAINING SESSIONS
• PROVISION AND HOST EXPRESSION SAAS PLATFORM INCLUDING DATA
MIGRATION
• DATA MIGRATION (IF REQUIRED)
• ONGOING HOSTING AND PATCHING/UPDATES

7. CLIENT RESPONSIBILITIES
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CRITICAL TO THE SUCCESS OF ANY PROJECT, BACKBONE WILL NEED THE
CLIENTS TIME AND ENGAGEMENT TO ENSURE THAT WE CAPTURE THE
REQUIREMENTS OF YOUR PROJECT AND DELIVER THE INTRANET SITE THAT
ACHIEVES YOUR OBJECTIVES. BACKBONE WILL NEED:
• TIMELY FEEDBACK
• CLIENT USER ACCEPTANCE TESTING
• CONTENT ENTRY
• CONFIRMATION THAT YOU ARE USING, TESTING AND VETTING THE
FUNCTIONALITY
• ENGAGEMENT

8. EXPRESSION
• TECHNOLOGY: Architected technology that permits efficient
construction of robust web-based platforms.
• FLEXIBLE DEV: The agility and modularity of our framework
permits 100% customizable solutions.
• INTEGRATION TO THIRD PARTY TOOLS: Expression is
flexible to integrate to any database, or third party application.
• CONTINUOUS EVOLUTION: Core technology is future ready.
EXPRESSION WAS BUILT IN ORDER TO
DELIVER SUSTAINABLE DIGITAL
PRODUCTS AND SERVICES THAT
EMPOWER USERS.

9. DEVELOPER
EXPERIENCE

10. EXPRESSION UX
• Easily Accessible
• Visibility
• Site and Content Management
• eCommerce
• Full code editing
• Streamlined workflows
• Bundle Code Editor

11. API
• Authentication
• E-Commerce
• User Management
• Content Management
• Categories
• Custom Fields
• HATEAOS Rest API
EXTENSIVE API’S OUT OF THE BOX BUT
CUSTOMIZABLE.

12. CONTENT MANAGEMENT AND
ROUTING
• Sitemap structure using Sections
• Content delivered through Articles
• Brand support
• Multilingual support
• Publishing workflows
• Permissions
• Content playlists

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RENDER PROCESS

14. BUNDLES
• Display Code
• Business Logic
• Data Mining
• Form Handling
• Integration Friendly
• Seamless Updates
• Custom behaviors
EXTENDING PLUGINS TO THE NEXT
GENERATION. CUSTOMIZABLE,
FLEXIBLE, COMBINABLE, POWERFUL.

15. ECOMMERCE
• Product Variant Import/Export capability
• Multiple stores on single install
• Smart discount engine including coupon codes
• Flexible display and user experience
• Shipping and order management
• Taxes and warehouses
• Custom products

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NETWORK DIAGRAM

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MANAGED SERVICES AND
HOSTING
We own IT and Manage IT! End-to-end framework from the domain, hosting, to the
development platform and code. Custom or shared experiences across IT. Pooling or Dedicated
resources including databases. Administrative access.
• Cloud-based hosting
• Pooled resource & Load Balancing
• Patching and vulnerability updates
• Continuous security
• 24/7 support

18. SECURITY
• UTILIZE COBIT AND ISO TECHNOLOGY FRAMEWORKS.
• MAINTAIN CERTIFIED INFORMATION SECURITY MANAGERS ON
STAFF.
• DEFENSE-IN-DEPTH APPROACH.
• HARDENED INFRASTRUCTURE THAT IS RIGOROUSLY
MONITORED.
• ENHANCED PHYSICAL SECURITY INCLUDING MAN TRAPS,
ELECTRONIC ACCESS, CONTROLS, BULLET RESISTANT GLASS
AND NO 3RD PARTY ACCESS.

19. INDUSTRY BEST SLA’S
• ENTERPRISE-GRADE AVAILABILITY WITH NO SINGLE POINTS OF
FAILURE
• HIGH PERFORMANCE OPTIMIZATION
• DETAILED SERVICE COMMITMENTS

20. SUPPORT
• TECHNICAL SUPPORT: If you notice a hiccup in our systems,
don’t worry we are already fixing it, Our vertical integration
permits us to have agile responses and quick solutions.
• WEB MANAGEMENT AND ADMINISTRATION: Training,
support, and even execution of site administration needs are
part of what we do. The platform is so friendly you don't need
us, but if you prefer we are here to help.

21. GETTING STARTED

22. OUR
TECHNOLOGY

23. A SINGLE FRAMEWORK:
EXPRESSION
Corporate
Platforms
E-
commerce
Intranet
Content
Micro-Sites

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VERTICALLY INTEGRATED
We own it! End-to-end web solutions from the domain, hosting, to the
development framework and code. We can respond for the whole value chain of
your digital ecosystem.
With such large responsibilities and no need for third party intermediaries, we have
the ability to react and respond.
• FAAS - Proprietary development framework, Expression (XPR)
• Cloud Based
• Hosting – Amazon Web Services, Multi-Region
• Datacenter - 1000 sq. custom facility in our Vancouver offices

29. OUR
WORK

31. HOW CAN WE HELP?

32. Empowering through digital