Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

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Today more and more organizations are starting to consider their evolution, shifting from a technology driven perspective to a human driven one. This new trend is called Digital Transformation and is a prerequisite to go further in business transformations that requires a new DNA to be achieved at scale. However, many start with wrong assumptions that put their projects at risk because they misunderstand what’s at stake, their actual maturity and the role of technology. In this session we’ll explore the founding blocks of digital transformation, tackling assumptions organizations often start with and which lead them in the wrong direction.

Business

Social Business
= entreprise 2.0 + customer orientation

Digital transformation =
Social Business + HR

Collaboration Sharing
Business
processes
Transparency
Customer
orientation
Innovation
LOB
Transformation
P2P
Learning
(Digital) leadership, Skills, Culture, DNA, Performance
measurement, attracting digtal talents, introducing new
learning models

Digital transformation is
what you need before
you start anything else

Acting, thinking, leading, designing…in a digital
fashion is a prerequisite to
digitally transforming your business

90% of social initiatives
will fail Source : Gartner

The factors leading to social business
adoption
Source : MIT Sloan

Your employees are the
internauts and customers
who put your business
under pressure

Your employees know (at
least) as much as you
about digital

They are not hopeless,
they just don’t come as
they are

DISRUPTED !!
Jan 2014 : Decide to acculturate people
March 2014 : Program is ready. Focus on Twitter, FB and
ESNs
April 2014 : 1st employees are trained
April 2015 : The last of you 100k employee is trained
Digital requires speed and scale

Living and sharing
experiences,
between peers, based
on their own stories

Employees won’t give
customers something
they didn’t receive from
their company/manager
first

HR, IT, Marketing all
contribute to the
Customer Experience

HR IT
Customer
careMarketing R&D
Collaborate at the C-level
first !

Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

Is your business ready for digital transformation? Do you have a digital transformation roadmap? Does it lay a solid foundation for a successful transition to your future digital business? In order to succeed, start with a current assessment, identify gaps, then define the actions and resources required to fill those gaps along your journey. Visit our Website : https://www.advictoriamsolutions.com/

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Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

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