While people enjoy social networking personally, they dislike enterprise social software. This is because personal social platforms are informal and mobile, while enterprise versions are formal with hierarchies and structured information. Enterprise software is slow to change and focuses on transactions rather than conversations and relationship building found on personal platforms. For enterprise social software to succeed it must shift to be more like informal personal networks by focusing on knowledge sharing and a culture of learning and innovation.

1. Why do people love social networking,
but hate their enterprise social software?
Social Business Forum 2012
Aras Kazemi, Frontit

2. Aras Kazemi
linkedin.com/in/akazemi
@araskazemi
gplus.to/araskazemi

3. My latest project…

4. INFORMAL INFORMAL
Individual
OFFICIAL OFFICIAL
Environment Organization

5. INFORMAL INFORMAL
Individual
OFFICIAL OFFICIAL
Environment Organization

6. Standalone Connected Mobile
A shifts in our online behavior, attitudes,
mindset and in the way we apply technology
to solve business problems

7. Welcome to the Place of Work!

8. Business has Changed

10. A big part of being successful in your business is about teaming up with the right
people and using the right resources to help take your business to the next level.

11. Can the Enterprise version be adopted at the
same rate as the one available on the Internet?

12. - Hierarchies, versioning and content libraries - No hierarchies and content libraries
- Highly structured information stocks - Loosely structured knowledge streams
- Slow to change - Quick to adapt
- Transactional - Conversational
- Automatization - Ad-hoc
- Record - Value Creation here and now
- More focus on Optimizing - Learning
- Relationship
OFFICIAL INFORMAL

13. An Innovative Organization and a Knowledge
Sharing Culture is a Management Issue

14. Positive Impacts on the Enterprise
Engagement
Enhanced employee loyalty
Increased transparency
Innovation
Be an attractive place to work
Increased Information Security

15. Thanks for your attention
Aras Kazemi
linkedin.com/in/akazemi
@araskazemi
gplus.to/araskazemi