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Collaborative innovation in Luxottica: Idea.Lab Anna Li Vecchi
Luxottica Group is a leading manufacturer and retailer of eyewear. It has over 130 countries, 11 plants, 45 brands, 7,000 stores and serves over 60 million customers. The company has 64,000 employees and has been operating for 50 years. It has a strong portfolio of house brands and licensed brands. It is a leader in optical and sun retail through stores like LensCrafters and Sunglass Hut. Luxottica has launched a Zero Waste initiative and Lux Idea Lab, a social innovation platform, to encourage employees to generate and evaluate ideas to improve sustainability. The platform aims to establish a collaborative culture of innovation within the company.
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Collaborative innovation in Luxottica: Idea.Lab Anna Li Vecchi
- 1. Lux IdeaLab Social BusinessForum June 2012
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- 3. Luxottica Group overview 1 11 >8 mn Group Plants OneSight patients 130 45 >55 mn Countries Brands Manufactured frames 64,000 ~7,000 >60 mn People Stores Customers 3
- 4. 50 years ofexcellence 2011 Strengthening Latam retail Acquisition of Oakley 2009 First step into retail in Latin America 2007 2006 Starting retail expansion in China 2004 Strengthening retail in North America: Cole National 2003 OPSM Acquisition of Ray-Ban 2001 Entry into sun retail: Sunglass Hut 2000 LISTING ON BORSA ITALIANA Acquisition of Persol 1999 Acquisition of Vogue 1998 Entering the MVC business in US: EyeMed Starting license agreements with the fashion industry 1995 Entry into optical retail: LensCrafters 1990 LISTING ON NYSE 1974 Entrance in wholesale distribution 1971 Launch of 1st collection of prescription eyewear 1961 Producer of frames components 4
- 5. 64,000 “Luxotticans” 35 57% 15% Languages Generation Y In emerging countries … here we are 5
- 6. The best brandportfolio in the industry A strong and diversified brand portfolio House brands License brands (1) (2) (1) Starting from 2012 (2) Starting from 2013 6
- 7. Leader in opticaland sun retail A strong and diversified retail brand portfolio Over 7,000 stores worldwide Leading premium optical retailer in: North America Asia-Pacific Latin America Greater China Optical Leading specialty premium sun retailer worldwide Leading operator of leased optical departments in host stores in North America One of the largest managed vision care Sun operators in the US, through EyeMed 7
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- 9. Overview of theProject In April 2011, Luxottica has launched the Zero Waste initiative with the aim to create a change and a transformation in the way the Company will conduct the business in the next 50 years. Some of the project key objectives are: to transform Luxottica culture, building a new long term perspective on the sustainability of the business towards both the environment and the Company. to build a new culture of collaboration and innovation, preparing the ground for wider changes and dissemination of new approaches
- 10. The Zero Wasteproject: sponsorship We must efficiently use the resources we have, reduce consumption where we can, and invest in areas that will create value for our company as well as help our planet. The key to long-term success lies in the way we use, or waste, our resources. It depends on everyone’s contribution to be truly successful
- 11. Social Innovation as“change agent” Within the Zero Waste project, one of the most significant element of change and transformation introduced has been a collaborative social platform to share, discuss and rate innovative ideas and contribution. The “Lux Idea Lab” platform, based on a “crowdsourcing” approach, was introduced to a select number of innovators within the company with the specific aim to establish a culture and to fine tune a solution.
- 12. The workplace ischanging Formal Organization Informal Organization • Hierarchy • Collaboration • Authority • Reputation and • Top-down trust • Command&Control • Bottom-up • Taylor and Ford • Engagement • Atom • Wenger • Bit & Knowledge
- 13. Lux Idea Lab:see next
- 14. Idea Lab projectoverview Mapping the Zero Waste Idea community Ideas generation evaluation November 2011 February 2012 April 2012 January 2012 April 2012 May 2012 Phase 1 Phase 2 Phase 3
- 15. Zero Waste InnovationNetwork Analysis
- 16. Innovation leaders –Explorers and Exploiters
- 17. ONA: mapping thecommunity with new nodes Target | Respondents New nodes Response rate: 66% 597 393 478 Nominations per respondent: 4 (average) Start date: Dec 13th End date: Jan 2nd 1075
- 18. ONA: Identifying theexplorers network China by country US/Lux NA India/Aus US/Oakley Retail Operations/ Marketing R&D by business area Sales & Field US/Oakley
- 19. Affinity: identifying environmentalimpact & priorities Environmental practices Packaging & Factories (infrastructure) Transportation Packaging Factories Transportation Working environment Other Every node is a respondent (a total of 393). The colors represent here the first priority for each respondent. Clusters emerge whenever respondents have similar response patterns (i.e. they chose the same priorities in the same order). Four groups can be clearly seen: on one side Environmental Practice (soft factor) on the other Packaging & Transportation (hard factor). These two opposites are “linked” by a more “generic” priority such as Factories. The last group is less focused on a specific priority, although with a slight Working bias towards Working Environment. Environment Environmental & Other Practice
- 20. Affinity: identifying environmentalimpact & priorities
- 21. Challenge identification First challenge| February to May How can we improve our working environment, reducing waste (and consumption) and live better? Sub Challenge > How would you imagine your Zero Waste worldwide Day? Second challenge | May to June How is it possible to reduce our shipments and material usage to save Km/miles, CO2, space, …? 21
- 22. Lux Idea Lab:what it is all about
- 23. Pilot group workshops US Italy Asia • February 15th • February 17th • February 15th • 5.30 PM CET • 2.00 PM CET • 9.00 AM CET
- 24. Lux Idea Labhomepage “A platform to extend and amplify employees participation in a company’s creative process”
- 25. How to postan idea IdeaSpace are used to group ideas The title of your idea Tags that describe your idea Ideas can be linked between each others
- 26. The innovation process…socialized Ideas can be linked between each others Ideas are posted on the community, get commented and voted
- 27. Top contributors Your SCORE = Ideas + comments + votes 28
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- 29. Measuring “offline” initiativeseffectiveness (partial results) Lunch & learn – Milan +7 new visitors Unique visitors Ambassador – USA +8 new visitors F2F meetings – China +10 new visitors 30
- 30. Idea Evaluation andAction Plan 31
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- 32. Idea Lab –Key Learning Strengths Opportunities: Easy to use / Good User Experience Dedicated communication launch plan is Increased the connection and awareness fundamental for the launch of the program. F2F is the on Zero Waste themes. key! Duplicated ideas and the large number of ideas Collaboration and confrontation on a posted can be an issue. worldwide scale are made easier. Contamination of cultures, ideas and Positioning Idea Lab as a working tool to encourage experiences is seen as a great strength of and empower people to use it during working hours. the environment. This, to avoid any perception of extra-job on the to-do list or waste-time for bored employees.
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Editor's Notes
- #10 This initiative seeks to unlock the innovation potential of larger group of people.It is the social evolution of the traditional "idea box” initiative, where the use of technology platforms deeply transforms its nature:Different forms of participation: these systems not only enhance the contribution of the proposed idea but also of the vote, comment or criticism of the ideaContamination: everybody can see proposals from colleagues and from an – at first – impractical proposal a more consistent initiative can grow over timeEmergency: most read, most commented or most popular ideas emerge and impose themselves on others, allowing the community to quickly see the selection process in placeCollective intelligence: if properly supported, the community can develop “by itself” the proposals using the intelligence within the systemFocus on people (and not just ideas): The most successful proposals bring with them a group of people who believe in the idea and that will take it forward once approved
- #17 This initiative seeks to unlock the innovation potential of larger group of people.It is the social evolution of the traditional "idea box” initiative, where the use of technology platforms deeply transforms its nature:Different forms of participation: these systems not only enhance the contribution of the proposed idea but also of the vote, comment or criticism of the ideaContamination: everybody can see proposals from colleagues and from an – at first – impractical proposal a more consistent initiative can grow over timeEmergency: most read, most commented or most popular ideas emerge and impose themselves on others, allowing the community to quickly see the selection process in placeCollective intelligence: if properly supported, the community can develop “by itself” the proposals using the intelligence within the systemFocus on people (and not just ideas): The most successful proposals bring with them a group of people who believe in the idea and that will take it forward once approved