This document discusses taking a business-first approach to digital transformation. It summarizes that digital transformation is comprehensive, impacting customer experience, operational excellence, employee engagement, and enabling new business models. It notes that the highest digital dividend comes from a business-first approach, where companies build a 360-degree view of the customer digital persona and identify digital touchpoints across customer journeys. Finally, it states that success in digital transformation requires key enterprise enablers like IT strategy, enterprise architecture, and change management.

1. Taking a Business-First
Approach to Digital
Transformation
Raman Sapra
Executive Director and Global Head of
Digital Business Services

2. 2 ServicesConfidential
Dell - Restricted - Confidential
Dell is a digital pioneer

3. 3 ServicesConfidential
Dell - Restricted - Confidential
First company to hit
$1 Million per day in
online revenue
Social media
command center
(2010)
Pioneered online,
made-to-order PC
market (1996)

4. 29%
17%
24%
30%
of organizations surveyed are in the
process of making operational,
process and technology changes to
support digital transformation70%
Current digital adoption…
Pilots / info
gathering
Department As-needed Enterprise-
wide

5. 5
Digital transformation is comprehensive
Customer Experience
Operational Excellence Employee Engagement
New Business Models

6. Digital dividend is highest with
business-first approach
Digital Roadmap Build a 3600
customer digital persona
ID digital touch points
on journey maps

7. 7
Success is highest with these enablers
IT Strategy
Enterprise
Architecture
Change Management

8. 8
In summary
Digital is multi-dimensional
Business-first
Enterprise enablers are key
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9. Thank you!
How a Digital Disruptor is
Building Trust for Better
Engagement 3:10PM
http://Dell.com/DellDoesDigital