While some industries are more traditionally considered "digital beginners", no industry can afford to ignore digital transformation. Pioneering companies in even traditionally non-digital industries like pharma, healthcare, and beauty are embracing digital technologies to gain an edge over competitors. The article provides examples of CAPSULE pharmacy delivering prescriptions digitally in New York, Philips creating a connected care platform, and L'Oreal innovating with apps and sensors to become a leader in digital beauty. The key point is that in today's hyper-connected environment, all companies must adopt digital or risk falling behind competitors.

1. T H E
W I N N I N G
E D G E
B E A D I G I T A L P I O N E E R I N
Y O U R I N D U S T R Y T O G E T
A H E A D O F C O M P E T I T O R S
KAZI MONIRUL KABIR
Marketer - Innovation Strategist
Digital Transformation Evangelist – Entrepreneur
@monirul

2. T HE D I GI T A L E R A
Is every industry equally
affected by digital
transformation?
Can some industries afford to
wait before jumping on to the
digital bandwagon?
The answer is: NO, NOT REALLY.
Industry pioneers that innovate
early have a definite edge over
competitors who don’t invest in
digital technologies.

3. A CASE
IN POINT:
T H E R E A R E R A R E V I S I O N A R I E S E V E N I N
T H E ‘ D I G I T A L B E G I N N E R ’ I N D U S T R I E S
L I K E P H A R M A C E U T I C A L S , M E D I C A L C A R E ,
A N D T H E B E A U T Y I N D U S T R Y .

4. THE
PHARMACEUTICALS
SECTOR
This month, a New York pharmacy called CAPSULE became the Big
Apple’s first digital pharmacy whereby it will home deliver medicines
to patients as soon as the doctor writes an electronic prescription
linked to the pharmacy’s database.

5. THE MEDICAL
CARE SECTOR
• Last year, Accenture studied Philips’ new digital approach where it
envisions itself not just as a producer of medical equipment; but also
as the creator of a medical care platform.
• This new digital platform will enable workflow between doctors and
patients across the entire spectrum of Self-care, Prevention, Diagnosis,
Treatment, Recovery and Wellness.
• Philips envisions a unified digital ecosystem to achieve these results.
• It will have electronic medical records, diagnostic and treatment
information obtained through Philips imaging equipment, monitoring
equipment, and personal devices.

6. THE BEAUTY
SECTOR With the pace L’Oreal has adopted, it could soon be the most digitally advanced beauty
company across the globe. Its kitty has:
1. A make-up coaching app called
‘Makeup Genius’,
2. An innovative skin sensor meant to measure the ultra-violet exposure of the skin,
3. A partnership with incubator ‘Founders Factory’ to invest in beauty tech start-ups.
Yet, not too many big beauty companies are doing anything much digitally.
The small, niche brands are showing more promise.

7. THE CRUX OF
THE MATTER
T h e s e A r e D i g i t a l l y D r i v e n , H y p e r - c o n n e c t e d
T i m e s A n d W h a t e v e r B e T h e I n d u s t r y , N o
C o m p a n y C a n A f f o r d T o S t a y C o m p l a c e n t
A n y m o r e .

8. THE END