This document discusses the benefits of implementing customized learning programs over generic learning content. It identifies six key benefits of customized training: 1) It focuses on company-specific skills and subject matter; 2) It creates a "big picture" for employees by helping them understand how their role fits into the company's overall goals; 3) It creates an emotional connection and allows for company-specific application of the material; 4) It sets expectations by integrating the company's brand and cascading its strategy; 5) It helps employees integrate the information they need to perform their jobs; 6) It improves knowledge retention. The document argues that customized training leads to lasting performance improvement and a higher return on investment than generic programs.

1. ROI of training depends on employee
engagement
Six reasons
why you should
implement customised
learning programmes

2. Training is the acquisition of
knowledge and skills
that relate to
specific job competencies.

3. ROI of training depends on employee
engagement
There are times
and situations
when generic
learning content
will sufficiently
meet learner
needs and
render a positive
return on
investment.

4. ROI of training depends on employee
engagement
However, if your
goal is a lasting
impact on
performance
improvement, it
makes sense to
implement
customised
learning
programmes.

5. 2
Creates the ‘big
picture’ and
establishes
purpose for every
employee
Six benefits
of customised
training
3
Creates
emotional
connection and
company-
specific
application.
4
Sets expectations
through brand
integration and
cascading of
strategy
5
Helps employees
integrate
information they
need to perform
6
Improves
knowledge
retention.
1
Focuses on
company-
specific subject
matter and
skills

6. Not all companies have the same skill
requirements.
Company-specific training focuses on
what the company wants to achieve:
•Mission, vision, Balanced Scorecard
dimensions;
•Organisational values; and
•The most appropriate way of serving the
company’s target market.
Focus on company-specific skills and subject matter
1
Focuses on
company-
specific subject
matter and
skills

7. • Employees get to understand the big picture
of where they fit in, how they relate to other
functions in the organisation and the impact
they have on
• their own function; and
• The organisation as a whole.
• Seeing their own purpose more clearly,
creates a higher level of employee
engagement with subject matter.
• Employees with a clear purpose and a clear
vision are more committed and perform
better.
Creates the ‘big picture’

8. • When participants can form an emotional
connection of ‘belonging’, ‘this is my role,
my context’, etc., the results of the learning
are better connected to the desired end
result
• Company-specific scenarios, cases studies,
examples and information help strengthen
this emotional connection.
Creates emotional connection and company-specific
application

9. • Cascading and embedding the company’s
strategy in a learning programme,
integrates the brand — this strengthens
emotional connection.
• Employees get to fully understand what the
expectations are and they are helped
finding ways or meeting expectations.
Sets expectations through brand integration and
cascading of strategy

10. • This benefit is closely linked to and derived
from benefit 4.
• Employees understand how the strategy is
cascaded, and their role in organizational
performance.
Helps employees integrate information they need to
perform
5
Helps employees
integrate
information they
need to perform

11. • Knowledge retention and application are
the ultimate desired outcomes of learning
programmes.
• This is made possible through the design
and development of learning programmes
that aim to achieve the benefits described
earlier.
Helps employees integrate information they need to
perform

12. Increase return on
training investment by
delivering customised
training designed for
your company’s
specific strategy.