Become "LIKE"able on Facebook
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How to attract fans and followers to your business page.
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Become "LIKE"able on Facebook
- 2. Push vs Pull Marketing
- 3. 5 new Facebook pages are added every second!
- 4. The average user has 359 friends.
- 5. More than 543 million people access Facebook through their mobile devices
- 6. 13 million Business users on Facebook Only 8 million active
- 8. 70% of Facebook consumers follow links posted by family and friends.
- 9. 56% of consumers likely to recommend a brand to a friend after becoming a fan
- 13. January 2010 – First Pin
- 14. The Power of Facebook You see a friend liked a local restaurant You decide to visit for lunch You walk in and a sign says “like us for a free appetizer” You love the food (but the appetizer is a little disappointing) Your receipts says post your experience (good or bad) You post of your disappointment Manger immediately responds and says “sorry” And gives you a gift certificate to come back…..
- 15. = 170 orders = 240 order = 1700 orders!
- 16. WORKS!
- 20. LISTEN
- 21. • Drive traffic to Facebook • Engage Audience • Convert them to: Website / Landing Pages • Drip Marketing • Gain Customer • Continue to Build Relationships and Engage STRATEGY
- 22. DRIVE TRAFFIC
- 23. 2 WAYS TO DRIVE TRAFFIC #1 Promote Your Page: Tell customers to LIKE you: On your website On every email (signature) On your business cards ALL print material Receipts you hand out Any snail mail you send In your wait message On your packaging On location signs EVERYWHERE YOU CAN! #2 Get Others to Promote You:
- 24. COMMENT ENGAGEMENT Entertain Inform / Educate Solve Problems
- 25. VARIABLES OF A “GOOD” POST Time Use of Relevant Video / Pics Content / Message Call To Action (CTA) Engagement is more important than likes.
- 26. Top 10 reasons Consumers LIKE Business Pages: 1. To receive discounts or promos 2. To show support for brand 3. To get a “freebie” (samples, coupons, etc…) 4. To stay informed about the company 5. For updates on future projects 6. For updates on upcoming sales 7. Just for fun 8. To get access to exclusive content 9. To learn more about a company 10.For education about topics the company shares
- 28. So, what should I post?
- 29. 198 Likes 73 Shares 9 Comments Can’t get your zipper to stay up? Add a key ring and avoid the embarrassment of an open barn door.http://bit.ly/11y4D6X
- 30. It's your lucky day - Where the Trail Ends is now available on Cable Video On Demand. 6556 Likes 177 Shares 37 Comments
- 31. If Believe Acoustic tops the charts, Justin Bieber will be the first artist to have five No. 1 albums before turning 19. Do you Believe? http://facebook.itunes.com/iuS 913 Likes 55 Shares 225 Comments
- 33. 2670 Likes 2560 Shares 51 Comments
- 34. 226 Likes 28 Shares 8 Comments Fan Video of the Week: Not bad! Good diction, nice energy, kudos to Greenie here. FRIDAY’S FUN FOTO: If you’re pumped it’s Friday, raise your hand!
- 35. 4409 Likes 55 Shares 252 Comments
- 36. CONVERT
- 37. Header (Offer) Value Content Lead Capture Form CTA Button Content Reinforcement Testimonial (Validation)
- 39. DRIP MARKETING Drive your customers offline…
- 40. GAIN CUSTOMERS
- 42. ACTION STEP • Create a yearly calendar • Listen • Create a file folder (“drop and go”) • Dare to be DIFFERENT! And have fun!
- 44. BECOME LikeABLE
- 45. Your Marketing Coach • 1 FREE Hour of Initial 1-on1 Consultation • 2 Additional Hours of 1-on-1 Coaching • Mastermind Sessions (minimum of 4 hours) • Access to Marketing 101 each week • Monthly Newsletter Plus Receive… Seminar Discounts (up to 50% off) Graphic Design Discounts (20% or more off)
Editor's Notes
- My first 16 slides are geared to educate and persuade….we won’t take a lot of time but it needs to be said so
- You can't use SM the same way you use traditional advertising platforms and expect the same resultsThey don't work the same...Keep in mind today's consumer wants to build a relationship...how are relationships formed?They talk, exchange ideas, listen to each other...and the relationship forms. That's EXACTLY the process for online relationships!
- How many of you would like to get 1 referral….?Someone sharing a story about you to 359 friends is like them “referring you to 359 people!
- I'm excited for all of you because you took the time to be here (share statistic on biz on FB but not using it)
- Outbound marketing is advertising, radio, billboards, trade shows, even email marketing!!!!!!
- Most of the early users came from Des Moines, Iowa (where Ben was from)May 2010 they launched a campaign “Pin it forward”April 2012 – 17 millionth userPinterest mission is to “get you offline and to go do the things you love”
- Example: Wine library (Book: Crush it – Gary Vanderchuck) Billboard on Jersey turnpike = 170 orders............paid $7500Radio = 240 ordersTwitter = 1700 ordersBut this doesn’t magically happen….you have to have an audience to hear the message….and you can’t attract an audience if you aren’t “attractable – LIKEable”
- If you are not getting results (sales) it's not the platform (facebook) that's the problem...it's the content
- EdgeRank is a ranking system designed by Facebook that determines how many of your company page’s fans actually see each of your Facebook posts. Researchers estimate that, on average, only about 17% of total Facebook friend and fan page posts actually appear in a user’s news feed.EdgeRank is a mathematical algorithm that filters out Facebook posts based on three variables; Affinity, Edge Weight, and Time Decay. The more successful a post is in each of these areas, the higher its rank, and the more people will see it.
- Before you can “engage” you must first…..IDENTIFY OUR TARGET AUDIENCE
- Just like any advertisement we must first know who our audience is before we create our “ads”Who are your customers?What are their problems?What do they want?What keeps them entertained?
- http://www.google.com/alertshttps://twitter.com/searchFacebook Graph Search (in Beta now)YouTube SearchTweetBeep (fee based – like google alerts)Listen to leading companies in your industryListen to YOUR friendsKEY POINT: If you don’t listen – your competition will and they will take your business!
- The key is to start building your community....once you have that, you have a place to implement your killer marketing strategy
- When people like you it does 2 things...(pg 53)It gets you connected with themIt introduces and endorses you to EVERY ONE of their friends!
- How do you get others to promote you….Be engaging.
- Bottom line: Educate, Entertain, or Solve ProblemsHere are some key points to remember….
- It’s not about YOUR BRAND…If the message is about your brand people won’t find it interesting…FOCUS on the customer: Entertain Educate / Inform Solve Problems
- Before I share some ideas we need to talk about:80 / 20 RuleYearly Marketing Calendar…identifying opportunities and threats(EXAMPLE: if Hobby Lobby started posting things about Christmas in May…)60 BILLION pieces of content every day! How will your message be heard?(EXAMPLE)Having your message "seen" or "heard" in marketing is like this....have you ever bought a new car? And right after you bought it - you start to see it everywhere? That's what happens to people....we ALL have filtering systems that help protect us from too many messages....but once we enter the "buying" process we start to hear and see things we didn't before.
- Oh yea, and the link takes you to the blog they took the information from. Watch blogs to get great content! (and give them credit)State Farm is really pushing a “winter sport” theme….why do you think that is? (hint: because it’s what’s on the mind of the consumer)Who do you think their target market is?Why do you think they choose that market?
- Notice I have 18 friend who like red bull…
- That link takes the audience to the page to purchase the song…
- If a cookie can make things FUN what can we do?
- Only 247,000 likes but look at their engagement!
- Aflac doesn’t have pages to sell their product…they sell the duck!Everyone knows what Aflac does…(everyone know what the pool guy does)…but the question is – will they remember YOU when they need a pool guy?
- Who do you think this campaign is representing?Is there anyone in this room that does not know who Coke is?Then why do they do this?Since they have launched this campaign they have received 1000’s of comments, likes, and share….and have 1000s of people following the story.
- Launch a productAnnounce a webinar / seminarBuild excitement (unveil something exciting)Offer discounts / specials (Remember 80/20)EventsContest & SweepstakesGiveaways
- Who’s their target market?What are they offering?Notice how small their logo is…..why?Why would someone sign up RIGHT NOW? (We must master value proposition, power of free, and compelling offer…)How do they sign up? Is it easy? Can they do it at midnight?
- Email, Newsletter,Pg 131 by providing great content over time, you won’t need to advertise how great you are…they will know based on what you have shared.And when they are ready to buy, they won’t go to Google to search because they already know, like and trust YOU!
- WOW Packet!