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Creating a unique selling proposition

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Creating a unique selling proposition for small business.

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Creating a unique selling proposition

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . NO COMPETITION! CREATING A UNIQUE SELLING PROPOSITION www.yourmarketingcoachonline.com . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY 1. 2. 3. . What is a Unique Selling Proposition? Ideas for creating one for your business How to bring it fourth in your marketing www.yourmarketingcoachonline.com .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT IS A USP?? Something that gets your audience to choose you over your competition… www.yourmarketingcoachonline.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . MOST SAY... “Our Customer Service” “Our Quality” “Our Education” “We are the Best” www.yourmarketingcoachonline.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . GET NOTICED... By saying something your targeted audience wants to hear! www.yourmarketingcoachonline.com . .
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT YOUR AUDIENCE CARES ABOUT... 1. 2. 3. 4. What are you trying to sell me? How much does it cost? Why should I believe you? What's in it for me? www.yourmarketingcoachonline.com . .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . “We GUARANTEE Fresh hot pizza, delivered in 30 minutes or less or it’s FREE!” www.yourmarketingcoachonline.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . “Where it absolutely, positively has to be there overnight” Today’s Fed Ex: “The World – On Time” www.yourmarketingcoachonline.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . . . “Powered by Service” “A customer service company that happens to sell shoes” - Jon Wolske www.yourmarketingcoachonline.com
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . DEVELOPING YOUR USP... Know your customer! Understand that your product may not be unique… But HOW you deliver it can be! www.yourmarketingcoachonline.com . .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . PROBLEM DRIVEN USP... What are 3 problems of your target market? www.yourmarketingcoachonline.com . .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . BENEFIT DRIVEN USP... What are 3 benefits of using your product or service? www.yourmarketingcoachonline.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . ADVICE... Keep it clear, simple and to the point! www.yourmarketingcoachonline.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . . HOW DO YOU SHOW YOUR USP? Tagline It’s in your core values It’s in your mission It’s in your service It’s in your “why” BOTTOM LINE: It’s WHO YOU ARE…what you want to be known for! www.yourmarketingcoachonline.com .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . LOOK FOR WAYS TO BE OTT!!! EXAMPLES: • • • • • • • • • • Vending Service Car Sales Service Reminders Special Events Free Classes Free Service Unique Gifts Deliver Unadvertised “Surprises” Deliver “OTT” Customer Service Deliver “OTT” Gifts & Giveaways www.yourmarketingcoachonline.com . .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . ELIMINATE RISK EXAMPLES: • • • • • • Money Back Guarantees Payment Plans Try For Free Only Pay if you Get Results! Offer Loss Leaders First One’s Free www.yourmarketingcoachonline.com . .
  19. 19. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. . What a Unique Selling Proposition is Ideas for creating one for your business How to bring it fourth in your marketing www.yourmarketingcoachonline.com .
  20. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  21. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. Develop your own USP Sign up for my next Webinar  www.yourmarketingcoachonline.com . .

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