Going Viral      Facebook for the      Funeral Industry            Zachary Garbow    Co-founder, Funeral Innovationshttp:/...
(Silicon Valley)    Experience        Matters
600  750 800Million
11%of world’spopulation
% Obituary Traffic from Facebook
“You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
Introduction to Facebook       Pages
Maquoketa, Iowa   Pop 6,112
With a captive audience of1,000+ peopledo you think you could findsomething to say?
Why Facebook?1.   Constant contact2.   Engaging3.   Viral Distribution4.   “Hands raised”5.   Home Turf
Building a community is hard! (But the payoff can be huge!)          Grow        Engage           Monetize
Is Your Facebook Page        a Ghost Town?
Or Community Center?
Becoming a Fan
The Wall
Vanity URL• Need 25 Fans• Go to: https://www.facebook.com/username/• Once set, you cannot change!
Grow      your fan base(10 tricks)
1   Invite Your Friends
2   Promote on your Website
3   Share Good Content
4   Link in Email Signature
5   Add to Business Cards
6   Add Link to Obit Emails
“Fan-Gating”7
8   Facebook Comments
9     Link to Twitter      Auto-tweet all Facebook Posts    https://www.facebook.com/twitter/
10   Facebook Ads1                   2     Can you guess which did best?3                   4
+     Bonus Tips!    Get 13 more secrets to grow your            Facebook Fans:http://facebook.com/funeralinnovations
Engageyour fans
Get Out of the Box
Apps
The News Feed• Engagement is key!• What to post?  – Inspirational    Stories  – Quotes  – Grief Tips  – Community    News ...
1     Keep Posts Short    60% more likes, comments and       shares than longer ones
2   Add Photos    120 – 180% more engagement
3   Add Videos
4   Just Ask!
5   Post About Timely EventsPosts mentioning Independence Day  around 4th of July had 90% more            engagement
6   Respond (Quickly)
7   See What Works, Doesn’t
+    Bonus Tips!Get more secrets, including best timeof day and days of the week to post:http://facebook.com/funeralinnova...
Market    andmonetize
Online Sales – The Sweet Spot       Traffic          Buying Intent             Products/Services                          ...
Market Pre-planning
Online Sales – Products & Flowers
Local Deals  Partner with local businesses to    advertise discounts on theirproducts/services to your Facebook           ...
www.ficopilot.com
“I can’t believe a funeral home would  be so innovative to engage people      outside of making funeral             arrang...
Questions/Comments    zack@funeralinnovations.comhttp://facebook.com/funeralinnovations
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral Industry
Upcoming SlideShare
Loading in …5
×

Go Viral! Facebook for the Funeral Industry

3,415 views

Published on

Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.

Published in: Technology
  • Be the first to comment

Go Viral! Facebook for the Funeral Industry

  1. 1. Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovationshttp://facebook.com/funeralinnovations
  2. 2. (Silicon Valley) Experience Matters
  3. 3. 600 750 800Million
  4. 4. 11%of world’spopulation
  5. 5. % Obituary Traffic from Facebook
  6. 6. “You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
  7. 7. Introduction to Facebook Pages
  8. 8. Maquoketa, Iowa Pop 6,112
  9. 9. With a captive audience of1,000+ peopledo you think you could findsomething to say?
  10. 10. Why Facebook?1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf
  11. 11. Building a community is hard! (But the payoff can be huge!) Grow Engage Monetize
  12. 12. Is Your Facebook Page a Ghost Town?
  13. 13. Or Community Center?
  14. 14. Becoming a Fan
  15. 15. The Wall
  16. 16. Vanity URL• Need 25 Fans• Go to: https://www.facebook.com/username/• Once set, you cannot change!
  17. 17. Grow your fan base(10 tricks)
  18. 18. 1 Invite Your Friends
  19. 19. 2 Promote on your Website
  20. 20. 3 Share Good Content
  21. 21. 4 Link in Email Signature
  22. 22. 5 Add to Business Cards
  23. 23. 6 Add Link to Obit Emails
  24. 24. “Fan-Gating”7
  25. 25. 8 Facebook Comments
  26. 26. 9 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/
  27. 27. 10 Facebook Ads1 2 Can you guess which did best?3 4
  28. 28. + Bonus Tips! Get 13 more secrets to grow your Facebook Fans:http://facebook.com/funeralinnovations
  29. 29. Engageyour fans
  30. 30. Get Out of the Box
  31. 31. Apps
  32. 32. The News Feed• Engagement is key!• What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events
  33. 33. 1 Keep Posts Short 60% more likes, comments and shares than longer ones
  34. 34. 2 Add Photos 120 – 180% more engagement
  35. 35. 3 Add Videos
  36. 36. 4 Just Ask!
  37. 37. 5 Post About Timely EventsPosts mentioning Independence Day around 4th of July had 90% more engagement
  38. 38. 6 Respond (Quickly)
  39. 39. 7 See What Works, Doesn’t
  40. 40. + Bonus Tips!Get more secrets, including best timeof day and days of the week to post:http://facebook.com/funeralinnovations
  41. 41. Market andmonetize
  42. 42. Online Sales – The Sweet Spot Traffic Buying Intent Products/Services Web Sales!
  43. 43. Market Pre-planning
  44. 44. Online Sales – Products & Flowers
  45. 45. Local Deals Partner with local businesses to advertise discounts on theirproducts/services to your Facebook Fans
  46. 46. www.ficopilot.com
  47. 47. “I can’t believe a funeral home would be so innovative to engage people outside of making funeral arrangements” - Liane Higgins
  48. 48. Questions/Comments zack@funeralinnovations.comhttp://facebook.com/funeralinnovations

×