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Facebook Strategies to Grow Your Email List

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In this session of Marketing 101, I share the most successful Facebook strategies to grow your email list.

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Facebook Strategies to Grow Your Email List

  1. 1. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST www.coachmisty.com .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.coachmisty.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY How to Grow Your Email List QUICKLY!!!! www.coachmisty.com . .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK IS... Fun A Habit A way to Catch Up www.coachmisty.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS WANT... • • • • Entertained Educated Informed Inspired www.coachmisty.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACEBOOK USERS DON’T WANT... To be sold to. www.coachmisty.com . .
  8. 8. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 3 STAGES OF FACEBOOK MARKETING • • • Attract: fans and followers Promote: entertain, educate, inform, inspire Sell: convert fans to leads www.coachmisty.com .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . FACT #1 Reason consumers interact with businesses on Facebook is to: • Enter a Contest • Enter into a Promotion • Claim an Offer www.coachmisty.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . 30 + Leads so far… www.coachmisty.com .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 90 Leads 3 New Clients 1 Upsell www.coachmisty.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 4001 New Fans 276,972 Impressions www.coachmisty.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . 8 STEP STRATEGY www.coachmisty.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 1: CHOOSE A PROMOTION • • • • • • Sweepstakes Giveaway Coupon Like Gate Photo Contest Video Contest www.coachmisty.com . .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 2: SELECT A START / END DATE Keep it to 10 – 14 days to keep the excitement going (and create a sense of urgency) www.coachmisty.com . .
  19. 19. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 3: COMPELLING OFFER • Universal • Targeted • Be Generous www.coachmisty.com . .
  20. 20. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 4: REQUIRE A “LIKE” www.coachmisty.com . .
  21. 21. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 5: CAPTURE EMAIL ADDRESS www.coachmisty.com . .
  22. 22. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 6: ENCOURAGE SHARING www.coachmisty.com . .
  23. 23. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 7: DRIVE TRAFFIC • • • • Post in newsfeed Facebook ads Website Blog www.coachmisty.com . .
  24. 24. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . STEP 8: FOLLOW UP NURTURE SELL Infusionsoft, MailChimp, WooFu, etc… www.coachmisty.com . .
  25. 25. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
  26. 26. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . $197 $97 Only till midnight tonight www.coachmisty.com .
  27. 27. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . $197 $97 Only till 10:30 am www.coachmisty.com .
  28. 28. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . . $197 $97 Only till 10:30 am www.coachmisty.com .
  29. 29. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 3 Stages of Facebook Marketing 3 Ways to Promote Contests A Look at Successful Case Study’s 8 Steps to Creating a Promotion www.coachmisty.com . .
  30. 30. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . QUESTIONS www.coachmisty.com . .
  31. 31. - - - - - - - - - - - - - - - - - - - - - - FACEBOOK STRATEGIES TO GROW YOUR EMAIL LIST - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. 4. Help me spread the word on the Kickstart 2014 – Strategic Planning Session Enter to Win $200 in Coaching Cash Start your first promotion! Sign up for my next Webinar  www.coachmisty.com . .

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