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Creating an affiliate program for your small business

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Creating an affiliate program for your small business

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Creating an affiliate program for your small business

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - UNLIMITED REFERRAL SYSTEM - - - - - - - - - - - - - - - - - - - - - - - - - - - . . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY 1. 2. 3. 4. 5. 6. What is an Affiliate Program? Explain the different types of programs Why you should consider an affiliate program Who are ideal Affiliate partners? Dangers of Affiliate marketing 8 Step Outline to create your own Affiliate program www.yourmarketingcoachonline.com . .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . WHAT IS AN AFFILIATE PROGRAM? A program where you agree to pay your affiliate partners a referral fee for each lead or sale that is generated. www.yourmarketingcoachonline.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . TYPES OF AFFILIATE PROGRAMS Pay per lead (PPL) Pay Per Click (PPC) Pay Per Sale (PPS) www.yourmarketingcoachonline.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . WHY OFFER AN AFFILIATE PROGRAM? Reward your Ambassadors Encourage people you network with To create an unlimited stream of referrals To GROW!!! www.yourmarketingcoachonline.com . .
  8. 8. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . WHO IS AN IDEAL AFFILIATE PARTNER ?? Your happy, satisfied customers Your Power Partners www.yourmarketingcoachonline.com . .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . DANGERS OF AFFILIATE MARKETING Be selective Make sure you can meet the demands www.yourmarketingcoachonline.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . CREATE YOUR AFFILIATE PROGRAM 8 Step Outline www.yourmarketingcoachonline.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 1 Establish your pricing strategy www.yourmarketingcoachonline.com . .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 2 Develop your incentive(s) www.yourmarketingcoachonline.com . .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 3 Set your program terms www.yourmarketingcoachonline.com . .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 4 Create an automated Affiliate support system www.yourmarketingcoachonline.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 5 Create an automated Affiliate nurturing system www.yourmarketingcoachonline.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 6 Develop a “launch campaign” • Identify ideal Affiliates www.yourmarketingcoachonline.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 7 Publish on your opt in on your website / landing page www.yourmarketingcoachonline.com . .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . STEP 8 Launch!!! www.yourmarketingcoachonline.com . .
  19. 19. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  20. 20. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  21. 21. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY • • • • • • . What is an Affiliate Program? The different types of programs Why you should consider an affiliate program Who are ideal Affiliate partners Dangers of Affiliate marketing 8 Step Outline to create your own program: 1. Pricing Strategy 2. Incentive 3. Program Terms 4. Create an Affiliate Support System 5. Affiliate Nurturing System 6. Develop a Launch Campaign 7. Publish on website or landing page 8. Launch! www.yourmarketingcoachonline.com .
  22. 22. - - - - - - - - - - - - - - - - - - - - - - AFFILIATE PROGRAM FOR YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. Walk through the worksheets to create your own Affiliate Program 2. Attend my next webinar  www.yourmarketingcoachonline.com . .

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