The document outlines a smart communication platform designed for casino hotels to enhance customer experience through features like welcome messages, auto check-in, and micro-location based alerts. It includes options for targeted advertising, keyless room entry, and touchless payment methods, while also leveraging data analytics to monitor visitor movements and engagement. Additionally, it highlights revenue generation opportunities by leasing out beacon networks for advertising purposes.

1. SMART COMMUNICATION
PLATFORM FOR
CASINO HOTELS

2. Welcome Message
Casino can greet
its customers by
sending welcome
message as soon
as they enter the
hotel. Also provide
guidance and map
of the area for
easy navigation.

3. Auto Check-in
When a customer
enters the hotel,
the front desk staff
receives pertinent
information such as
the ID, name, room
preferences etc. and
can greet the
customer and
provide immediate
assistant.

4. Communication Channel
Casino can
communicate with
the customers by
sending alerts,
important updates,
notices, rules and
policies.

5. Micro-location Based Targeting
The hotel property owner can
define more targeted “micro-
locations “to trigger an alert,
an offer on the Hotel Spa or a
special discount for a
beverage at the bar based on
the proximity of the customer.
.

6. Reverse Tracking
Track loyal
customers inside
the casino, provide
proximity-based
alerts to staff to
help serve the
guest better.

7. Targeted Advertising
Using reverse
tracking technique,
profile and
preferences of the
customer can be
identified. Casino can
thus send targeted
deals, offers
discounts etc. on their
favorite drinks or dish
to increase brand
loyalty.

8. Guidance and location support
Provide search
facilities and
guidance to
nearest restrooms,
restaurants,
games,shopping
and others.

9. Keyless Entry
bfonics beacon
recognizes a
customer’s phone in
close proximity and
unlocks the room door.
This allows for a
seamless keyless
entry and exit for
customers staying in
the hotel.

10. Data analytics & Metrics
Monitor heat maps and
movements of visitors
inside the casino to
engage them better and
provide better experience.
Brands can place bill
boards based on heat
maps.
Data on customer
interaction and
engagement in the casino
will help design strategy
and plan better
infrastructure placements.

11. Touchless Payment using mobile
Mobile payment
can be initiated
using beacons by
pushing bills
directly to the
phone, without
having to handle
cash or cards.
Automated
payment happens
from the wallet in
the phone.

12. Feedback & Cab Booking
At exit, a feedback
form can be pushed to
customer’s smart
phone and also
provide an option to
book cabs, track the
position of the cab
and get notified when
cab reaches proximity.

13. Revenue generation
Beacon network
can be leased
out or rented out
to third party or
brands for
advertisements.

14. @bfonics bfonics
Proximity Marketing, Simplified
www.bfonics.com