This document describes MOCA, an award-winning platform that uses machine learning algorithms and big data to provide location-based mobile engagement solutions. MOCA collects data from mobile devices and other sources to analyze customer behavior and deliver personalized communications and recommendations based on location and profile. The document outlines MOCA's solutions for attracting customers, engaging them, analyzing data, and personalizing experiences. It also provides a case study showing how MOCA enhanced the mobile experience at Mobile World Congress through proximity marketing, recommendations, and online-offline user tagging.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
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6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Briefly explain the importance and growth of programmatic advertising in the digital marketing landscape.
For a professional digital marketing agency in India, visit - adzmode.com
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
La relazione con il Cliente per far crescere e innovare il BusinessFondazione CUOA
Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
Géo-Beacon France
La solution Beacon pour vos commerces, stades ... Le marketing mobile, digital est en marche. Nous utilisons la solution Moca pour : Retail, stades, aéroports, musées ....
(Beacon France, Beacon Paris, Beacon achat)
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
The Evolution of OOH through Programmatic Drew Thachuk
Like most industries, out-of-home ad networks are undergoing a major digitization transition,affecting their network operations and sales processes. Global OOH ad spend is on the rise, driven by increased investment by media owners in technology and digital signage. This transition has made the medium more flexible and measurable, making it more easily executable and comparable alongside other digital channels. Most networks have begun steps to enable programmatic sales on their networks
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
Bridging the Personalization Gap - Adnan SauafSITA
There is a lot of talk about personalizing the message and offers to your customers but sadly the research shows that companies are not even identifying the customer correctly instead using multiple marketing tools to bombard the customer with competing offers across channels.
The trend of selecting a single technology provider has changed. Today, brands work with numerous providers that each contributes to the brand’s intelligence framework.
Learn how Proximity Marketing leverages an out-of-the-box system which provides your customers with in-depth information on discounts and specials available at your supermarket, increases client loyalty and engagement with your brand; and showcases new channels to maximize your business revenues.
2. Introduction
Location-based technologies are being used in different
industries, from retail to shopping malls, events, airports,
stadiums,smart cities, tourism sectors, among others.
MOCA’s solution delivers added value for any company interested
in better understand customer behaviour, which increases the
chance of anticipating their needs, encouraging more loyalty,
enhancing customer experience and increasing revenue.
“The possibilities of collecting data from different sources (mobile devices,
Bluetooth sensors, geo-location and other systems) and processing it to
improve customer knowledge are endless. MOCA offers an innovative solution
placing Big Data technology at the service of mobile marketing.”
María Fernanda Gonzalez, CEO of MOCA
3. About MOCA
MOCA is an award-winning platform that enables the delivery of just-in-time personalized
communications based on customer location and profile. MOCA platform uses machine learning
algorithms to get in-depth data analysis on user behavior, helping companies to increase revenue
and enhance the customer experience.
4. MOCA
Machine Learning
Brand Content
Context, Time, Location
Personalized
Recommendations
(Web & App)
User profiles, stores, frequency,
sessions, dwell time, etc
(Web & App)
How does MOCA work?How does MOCA work?
5. Solutions
ATTRACT
Drive awareness and traffic to your
store or venue by providing
context-aware communications
(push notifications and geo-
fencing).
ENGAGE
Enhance the customer experience
by delivering just-in-time
personalized proximity
communications.
ANALIZE
Get a full 360º view of consumer
data to optimize flow and services.
Discover shopping patterns and
trends.
PERSONALIZE
Learn customer profile and interest
to identify consumers who might be
interested in a specific store or
brand promotion.
MOCA brings big data to location-based mobile engagement
6. ATTRACT
DRIVE AWARENESS
Set up geofences for outdoors and provide
engaging messages based on customer
behavior and preferences. It includes: alerts
for upcoming events, special offers, flash
sales, purchase reminders, etc.
Drive awareness and traffic to your store or
venue by providing context-aware
communications.
LOCATION INSIGHTSGEOFENCING
7. ENGAGE
ENHANCE CUSTOMER EXPERIENCE
Enhance the customer experience by delivering
just-in-time personalized proximity communications.
Include proximity triggers in your marketing strategies
to engage your audience and get more conversions.
Keep consumers informed about products, services,
and current special offers.
ENGAGEMENT ANALYTICSBEACONS PROXIMITY CAMPAIGNS
PROXIMITY CAMPAIGNS
8. ANALIZE
MAKE DATA-DRIVEN DECISIONS
Get a full 360º view of consumer data to optimize
staff and discover behavior patternsand trends.
Discover new commercial opportunities and refine
and redirect your business strategy.
Provide better products and services to your
customers with location-based audience analytics.
LOCATION-BASED AUDIENCE ANALYTICS
INDOOR HEATMAPS
9. PERSONALIZE
CONVERT VISITORS INTO ACTIVE USERS
Learn customer profile andinterest to identify
consumers who might be interested in a specific
store/event location or brandpromotion.
MOCA uses retailer online data, in-store data, app
data, location information andmachine learning
algorithms to display personalized
recommendations and predict how consumers
will respond to marketing strategies.
10. MOCA Benefits
Everything you need to turn your mobile app into a powerful engagement tool.
Engage customers with just in-time
location-based communications
Segment your target based on
customer behavior and location
360º view of customer data to
make data-driven decisions
Drive traffic to your store/event and
get more conversions
Convert visitors into active users with
personalized recommendations
Increase revenue and maximize
profitability with marketing automation
11. Goals
For theMobile World Congress event organizersset two primary goals:
u Enhanceattendees experience during theevent
u Increase commercial valueand improvefuture events
Solution
MOCA introduced three new services which were used in theGSMA official
mobile app and website: proximity kits to monetize and drive trafficto
premium exhibitor stands; a recommendation system to learn attendees
interests and enhancenetworking; and online-offlinetagging to discover
visitor interests in the physical world and retarget them with mobile
campaigns.
Case Study: How MOCA transformed Mobile
Experience at MWC16
Results
460%
more engagement than
standard event apps
51%
7x
higher mobile
conversions than the
industry average
click through rate for
proximity-driven
premium campaigns
12. Why MOCA?
The MOCA SDK includes proprietary algorithms that use data to answer business questions that
existing technologies are not able to do.
Enterprise-ready scalable cloud platform
Customer segmentation based on machine learning algorithms
Online – offline context-awarecampaigns
Cross-channel integration (CMS/CRM/ERP/DIGITAL SIGNAGE)
360º view of customer data using one single SDK
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13. Partners & Customers
We have been helping companies to drive revenue with science and technology
14. “A focused solution to drive next-generation micro-location
marketing, this creates new value by meshing mobility and cloud
technologies to deliver benefits to all kinds of users.”
- GSMA
BEST MOBILE CLOUD SERVICE 2016
15. Follow us
Contact us
o Have any questions about proximity and gelocation solutions ?
o Would you like a free demo?
o Shoot us a question and we'll get back to you within 48 hours!
contact@mocaplatform.com
VISIT MOCA