This document discusses how new generations of fans have different expectations for live sports experiences due to their use of technology. Younger fans expect content to be delivered instantly on their terms via mobile devices. They also engage heavily with second screens during events. As a result, event owners must enhance the total fan experience with better WiFi, mobile content, and engagement technologies like beacons to provide a seamless experience and stay relevant. A case study showed how beacons increased fan engagement and purchases at a soccer match in Poland.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
This document provides an agenda and information for a seminar on mobile location-based services held by the Heartland Mobile Council on October 26, 2010. The seminar will include an overview of the location-based services landscape, presentations from Google and other companies on their mobile strategies and location-based applications and services, and a question and answer session. It also thanks sponsors and provides contact information for the Heartland Mobile Council for those interested in learning more.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Resultsmesh group
In this product session at meshmarketing, mediative's Jennifer Dunn, Director of Product and Channel Management, explains why location matters for mobile, where mobile traffic comes from, and how we used location for success.
Role Of Hyper Local Targeting In Mobile Advertising Platformsspocto
After revisiting the popular trends of targeting the audiences and the buyers, the good old location-based marketing is creating the right buzz. The trend has grabbed attention as hyperlocal mobile advertising.
The document promotes a mobile app called GoApp that aims to help political campaigns win elections by providing an all-in-one platform for voter engagement, volunteer recruitment, fundraising, and analytics. It claims mobile engagement is the most effective and affordable campaign tool and that GoApp allows users to easily build a customized app to interact with constituents in real-time through messaging, videos, polls, and donation functionality. The platform aims to enhance campaign success through proven engagement techniques and real-time metrics to optimize messaging.
First Pitch Case Competition - McGill SubmissionJorge Tatto
Ticketmaster needs to innovate to respond to competitors and changing fan preferences. The document recommends that Ticketmaster develop:
1) SeatShare and Flex-Pass programs to bring flexibility to season tickets and maximize attendance.
2) Dynamic pricing and pricing tips in the secondary market to maximize revenue from resale tickets.
3) A LeapFrog program that allows fans to bid on unused tickets during games to extract additional value from tickets.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
This document provides an agenda and information for a seminar on mobile location-based services held by the Heartland Mobile Council on October 26, 2010. The seminar will include an overview of the location-based services landscape, presentations from Google and other companies on their mobile strategies and location-based applications and services, and a question and answer session. It also thanks sponsors and provides contact information for the Heartland Mobile Council for those interested in learning more.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Resultsmesh group
In this product session at meshmarketing, mediative's Jennifer Dunn, Director of Product and Channel Management, explains why location matters for mobile, where mobile traffic comes from, and how we used location for success.
Role Of Hyper Local Targeting In Mobile Advertising Platformsspocto
After revisiting the popular trends of targeting the audiences and the buyers, the good old location-based marketing is creating the right buzz. The trend has grabbed attention as hyperlocal mobile advertising.
The document promotes a mobile app called GoApp that aims to help political campaigns win elections by providing an all-in-one platform for voter engagement, volunteer recruitment, fundraising, and analytics. It claims mobile engagement is the most effective and affordable campaign tool and that GoApp allows users to easily build a customized app to interact with constituents in real-time through messaging, videos, polls, and donation functionality. The platform aims to enhance campaign success through proven engagement techniques and real-time metrics to optimize messaging.
First Pitch Case Competition - McGill SubmissionJorge Tatto
Ticketmaster needs to innovate to respond to competitors and changing fan preferences. The document recommends that Ticketmaster develop:
1) SeatShare and Flex-Pass programs to bring flexibility to season tickets and maximize attendance.
2) Dynamic pricing and pricing tips in the secondary market to maximize revenue from resale tickets.
3) A LeapFrog program that allows fans to bid on unused tickets during games to extract additional value from tickets.
This document discusses how mobile engagement can help win elections in 2016 and 2018. It promotes a mobile app platform called GOApp that allows campaigns to interact with voters, recruit volunteers, fundraise, and promote their message through a customizable mobile app. The platform provides tools like messaging, polls, events calendar, and donation functionality to help campaigns connect with constituents and track engagement in real-time. It claims this mobile strategy is more effective than traditional advertising methods and will help campaigns succeed if they embrace this new technology.
VYON provides a mobile research platform called Live Fan Pulse to survey customers and fans at venues using their smartphones. The platform allows organizations to design short surveys to collect feedback, monitor satisfaction, and measure brand awareness. Fans complete surveys at venues via push notifications or QR codes and receive instant incentives. Organizations can access live results to improve the fan experience and increase revenues. VYON has implemented this platform at sporting events, collecting 50-75 surveys per game from fans.
This document discusses StarStar numbers and how they can be used for mobile engagement. StarStar is a mobile marketing platform that allows users to call short codes like **BRAND to access custom audio announcements, messages, or be forwarded to call centers. It provides analytics on user interactions and can be used for applications like opt-ins, app downloads, mobile coupons, sweepstakes entries, and more. Examples of major brands currently using StarStar are discussed. The presentation then goes into more detail on how StarStar numbers work and how brands can benefit from using the platform for various mobile marketing use cases and objectives.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
4 (mlp my website) mobile leadership program mobile marketingRein Mahatma
Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
PushSpring provides mobile app audience data and analytics tools to help companies understand user engagement and behavior within their mobile apps. Their solution uses machine learning to create detailed audience segments from billions of mobile signals that can then be used to optimize mobile marketing campaigns and personalize the app experience. The document outlines PushSpring's offering, how it helps address challenges in measuring mobile app performance and ROI, and provides a case study showing how one client was able to generate a 370% lift in click-through rates using PushSpring's data.
- Path To Conversion defined.
- How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey?
- Can we evaluate by Channel and / or media Tactic?
- What are key recommendations using this tool?
- How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events?
- How we can index media channel according to media tactic?
Shazam has 96 million monthly active users who perform over 14 billion Shazams of music each month. The document discusses Shazam's size, demographics, and how time is spent with different media. It also provides examples of how artists have benefited from increased Shazams, such as gaining radio airplay or record deals. The document promotes Shazam's targeting capabilities to reach fans based on their Shazaming behavior across devices and recommends campaign types to promote new releases or boost chart placement.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
The Importance of Being Where Your Users Are - ParkmobileKCroninbc
The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how Parkmobile is using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
ad:tech - YOOSE - The Uprise of Location Based ServicesYOOSE
Location-based services are becoming increasingly popular, with 60% of people in the US and UK aware of them. 46% of people who receive location-based mobile ads take action such as visiting the advertised store. 40% of smartphone users have used location-based mobile coupons. Retailers are engaging with consumers through location-targeted mobile ads and coupons to drive customers to their stores, with redemption rates up to 7% for some campaigns. Companies are using location-based advertising networks to distribute mobile coupons and ads to publishers, developers and consumers to promote their businesses locally.
This document discusses Arby's focus on mobile engagement to reach customers. It outlines Arby's mobile roadmap, including optimizing the mobile website for convenience, implementing mobile messaging through check-ins and social media apps like Foursquare and Instagram, developing branded mobile apps, and running mobile-optimized promotions and advertising. The summary highlights Arby's growth in mobile messaging subscribers and discusses both successes like leveraging in-store touchpoints and challenges around compatibility and educating customers.
This document discusses best practices for driving foot traffic discovered through PlaceIQ's Place Visit Rate (PVR) metric. PVR measures foot traffic by analyzing location data from 100 million mobile devices daily. The document outlines four key learnings: 1) Mixing ad formats performs better than a single format. 2) Mixing mobile and TV media results in over 60% higher foot traffic than mobile alone. 3) Messaging tailored to a consumer's current context, like being at the beach, generates over 3x the foot traffic. 4) Different audiences respond best to different messaging tactics, so messaging shouldn't assume all audiences are starting from the same level of awareness. Location data can be used for more than just geo-targeting
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
NG Omnichannel: Mobilizing Your Offering Gimbal, Inc.
Learn how Gimbal's location intelligence and mobile engagement solution can help you understand and engage shoppers, and help complete omni-channel strategies.
Is there really a need for MTA to go digital? Do they have anything to be afraid of. We prove that it does. You can see that as a pitching, business propositions or even a bunch of cool ideas.
1) Mobile marketing has evolved through three screens - television, web browsers, and mobile devices.
2) The rise of smartphones and mobile apps has made mobile a powerful new platform for marketing.
3) Mobile marketing techniques include SMS, mobile search, location-based services, mobile apps, and mobile websites.
MIT Sloan Sports Analytics Conference: MBA CompetitionSandeep Satish
The document discusses a proposed Digital Fan Pass solution to improve teams' understanding of fans and fan experiences. The solution includes a mobile app and loyalty program called Skybox that would allow teams to: 1) Build rich fan profiles by tracking fans' in-stadium purchases and activities; 2) Leverage fan data and the loyalty program to personalize the fan experience and drive increased engagement and spending; 3) Use the profiles and app to facilitate targeted marketing, promotions, and enhancements to operations. The goal is to increase fan lifetime value and unlock new revenue opportunities for teams.
This document discusses how mobile engagement can help win elections in 2016 and 2018. It promotes a mobile app platform called GOApp that allows campaigns to interact with voters, recruit volunteers, fundraise, and promote their message through a customizable mobile app. The platform provides tools like messaging, polls, events calendar, and donation functionality to help campaigns connect with constituents and track engagement in real-time. It claims this mobile strategy is more effective than traditional advertising methods and will help campaigns succeed if they embrace this new technology.
VYON provides a mobile research platform called Live Fan Pulse to survey customers and fans at venues using their smartphones. The platform allows organizations to design short surveys to collect feedback, monitor satisfaction, and measure brand awareness. Fans complete surveys at venues via push notifications or QR codes and receive instant incentives. Organizations can access live results to improve the fan experience and increase revenues. VYON has implemented this platform at sporting events, collecting 50-75 surveys per game from fans.
This document discusses StarStar numbers and how they can be used for mobile engagement. StarStar is a mobile marketing platform that allows users to call short codes like **BRAND to access custom audio announcements, messages, or be forwarded to call centers. It provides analytics on user interactions and can be used for applications like opt-ins, app downloads, mobile coupons, sweepstakes entries, and more. Examples of major brands currently using StarStar are discussed. The presentation then goes into more detail on how StarStar numbers work and how brands can benefit from using the platform for various mobile marketing use cases and objectives.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
4 (mlp my website) mobile leadership program mobile marketingRein Mahatma
Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
PushSpring provides mobile app audience data and analytics tools to help companies understand user engagement and behavior within their mobile apps. Their solution uses machine learning to create detailed audience segments from billions of mobile signals that can then be used to optimize mobile marketing campaigns and personalize the app experience. The document outlines PushSpring's offering, how it helps address challenges in measuring mobile app performance and ROI, and provides a case study showing how one client was able to generate a 370% lift in click-through rates using PushSpring's data.
- Path To Conversion defined.
- How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey?
- Can we evaluate by Channel and / or media Tactic?
- What are key recommendations using this tool?
- How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events?
- How we can index media channel according to media tactic?
Shazam has 96 million monthly active users who perform over 14 billion Shazams of music each month. The document discusses Shazam's size, demographics, and how time is spent with different media. It also provides examples of how artists have benefited from increased Shazams, such as gaining radio airplay or record deals. The document promotes Shazam's targeting capabilities to reach fans based on their Shazaming behavior across devices and recommends campaign types to promote new releases or boost chart placement.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
The Importance of Being Where Your Users Are - ParkmobileKCroninbc
The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how Parkmobile is using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
ad:tech - YOOSE - The Uprise of Location Based ServicesYOOSE
Location-based services are becoming increasingly popular, with 60% of people in the US and UK aware of them. 46% of people who receive location-based mobile ads take action such as visiting the advertised store. 40% of smartphone users have used location-based mobile coupons. Retailers are engaging with consumers through location-targeted mobile ads and coupons to drive customers to their stores, with redemption rates up to 7% for some campaigns. Companies are using location-based advertising networks to distribute mobile coupons and ads to publishers, developers and consumers to promote their businesses locally.
This document discusses Arby's focus on mobile engagement to reach customers. It outlines Arby's mobile roadmap, including optimizing the mobile website for convenience, implementing mobile messaging through check-ins and social media apps like Foursquare and Instagram, developing branded mobile apps, and running mobile-optimized promotions and advertising. The summary highlights Arby's growth in mobile messaging subscribers and discusses both successes like leveraging in-store touchpoints and challenges around compatibility and educating customers.
This document discusses best practices for driving foot traffic discovered through PlaceIQ's Place Visit Rate (PVR) metric. PVR measures foot traffic by analyzing location data from 100 million mobile devices daily. The document outlines four key learnings: 1) Mixing ad formats performs better than a single format. 2) Mixing mobile and TV media results in over 60% higher foot traffic than mobile alone. 3) Messaging tailored to a consumer's current context, like being at the beach, generates over 3x the foot traffic. 4) Different audiences respond best to different messaging tactics, so messaging shouldn't assume all audiences are starting from the same level of awareness. Location data can be used for more than just geo-targeting
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
NG Omnichannel: Mobilizing Your Offering Gimbal, Inc.
Learn how Gimbal's location intelligence and mobile engagement solution can help you understand and engage shoppers, and help complete omni-channel strategies.
Is there really a need for MTA to go digital? Do they have anything to be afraid of. We prove that it does. You can see that as a pitching, business propositions or even a bunch of cool ideas.
1) Mobile marketing has evolved through three screens - television, web browsers, and mobile devices.
2) The rise of smartphones and mobile apps has made mobile a powerful new platform for marketing.
3) Mobile marketing techniques include SMS, mobile search, location-based services, mobile apps, and mobile websites.
MIT Sloan Sports Analytics Conference: MBA CompetitionSandeep Satish
The document discusses a proposed Digital Fan Pass solution to improve teams' understanding of fans and fan experiences. The solution includes a mobile app and loyalty program called Skybox that would allow teams to: 1) Build rich fan profiles by tracking fans' in-stadium purchases and activities; 2) Leverage fan data and the loyalty program to personalize the fan experience and drive increased engagement and spending; 3) Use the profiles and app to facilitate targeted marketing, promotions, and enhancements to operations. The goal is to increase fan lifetime value and unlock new revenue opportunities for teams.
Sports Revolution is a sports media company that manages media rights for 46 football clubs in the UK, Spain, Germany, and Scotland. They partnered with Ness to develop a new in-stadium mobile app to engage fans and create new revenue streams for clubs. Ness conducted discovery work to define objectives and map the fan experience. They created a custom app that provides a live feed of curated content like photos, videos and polls to fans both in and outside the stadium. The app aims to complement the live match experience and provide opportunities for clubs and sponsors to promote campaigns and merchandise in a context-sensitive way.
Experimenting with Location and Proximity Analysis Feb 2017 (David Pugh Meas...David Pugh
Slides from the MeasureCamp Cardiff Feb 2017. A summary of work with integrating proximity into a sports stadium to help the Cardiff Blues understand and communicate with fans more effectively.
First pitch case competition mc gill submissionTaylor Bloom
Ticketmaster needs to innovate to respond to competitors and changing fan preferences. The document recommends that Ticketmaster develop:
1) SeatShare and Flex-Pass programs to bring flexibility to season tickets and attract millennials.
2) Dynamic pricing and pricing tips in the secondary market to maximize revenue from resale tickets.
3) A LeapFrog program that allows fans to bid on unused tickets during games to generate additional revenue.
1) The document discusses a 2nd screen mobile app called ESPN InPlay that was created for the 2012 US Open Tennis Tournament.
2) The app allowed users to interact with real-time trivia questions, view social media comments from Twitter and Facebook, and participate in predictive polling as matches were happening.
3) Users could login via Facebook, participate in leaderboards and contests for prizes, and view historical trivia about matches. The app was designed to increase audience engagement across screens.
The document discusses a case study of ESPN's InPlay mobile app, which provided a second screen experience for viewers watching the 2012 US Open Tennis Tournament. The app allowed users to participate in live trivia games and predictive questions related to the matches as well as view leaderboards and share on social media. It saw much higher than anticipated user traffic, with over 20,000 visitors per night and over 100,000 total users over the two week period. The case study examines best practices for driving audience engagement through mobile second screen experiences and key learnings around content, social integration, and measurement across platforms.
The document proposes two business ideas:
1) A news reading web service that uses personalization, machine learning and data mining to intelligently organize and deliver relevant news content to users based on their interests and past reading history.
2) An online platform that matches tourists with local volunteer travel guides in their destination country to experience the local culture outside of tour groups and with less planning. The platform provides intrinsic and extrinsic rewards for both tourists and guides.
Digital media allows sports fans to engage with games and sponsors in real-time from anywhere through websites, mobile sites, and social media. This level of connectivity far surpasses traditional television. Sponsors can create an enhanced experience for fans through a variety of online opportunities at a fraction of the cost of television, including live streams, highlights, competitions, and advertisements. Research shows that digital sponsorships are more effective than online banner ads at building trust, credibility, and purchase intent among viewers. When fans engage with sponsor content online, many watch more and some initiate purchases, demonstrating the power of digital communities to drive business.
Venyoo DECK for location aware data analyticsTeamVenyoo
Venyoo is an early stage tech co. focused on location based big data analytics in the live event space, based out of San Francisco/LA. We have built a strong team internally and have an all star group of advisors (CTO of Ticketmaster/Ex-Google/Twitter) leading the way.
Additional information on our company:
Venyoo is an enterprise mobile platform (www.venyoo.co). Our technology solution enables customers to gather extensive data on their fans and visitors while offering maps as a utility option.
Venyoo's first and flagship customer is the New England Patriots (www.patriots.com).
Matt Roberts, Formula 1. Driving commercial opportunities at F1 races with Wi...IT Arena
Matt has 20 years in the market research and analytics sector across media and sport brands (including Sky, BT and ESPN). He joined F1 in March 2017 as the Global Research and Analytics Director. At F1 he has set up a number of new initiatives ranging from global fan behaviour studies to a CRM database, a global fan panel and an extensive spectator experience research programme. He also launched a new division to cover data analytics which enabled F1 to combine market research with scientific data analytics to help support decisions within the business. 2.5 years later, the team has won a number of major awards including ‘Best in house market research team’ at the MRS Awards
Speech Overview:
· Understanding the physical interaction and behaviours of attendees at a Grand Prix
· Measuring the impact of F1 fan activations and merchandise at a Grand Prix
· Using sensors to improve fan experience at F1 races
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Demand Media Shares New Insights About Tech Consumers DemandMedia
This document provides insights into DIY tech consumers who turn to eHow for information. It finds that these consumers do extensive online research, using both desktop and mobile devices, before purchasing electronics products. They are committed to researching purchases themselves for their personal or family use. While desktop is still most used for research, interest is growing in mobile and video content formats. The highest periods of engagement occur on weekends and nights when consumers have more free time at home.
Capgemini Report: Why sports tech is a game changerSocial Samosa
As per Capgemini Research Institute's report, technology innovation is rapidly improving the at-home viewing experience for sports fans, but the venue experience is yet to catch up.
Gaming marketing automation and multiplayer game developmentShepHertz
Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.
This document discusses social media strategies for sporting events. It outlines an agenda covering planning, paid promotion, collaboration across departments, providing connectivity and content for fans, and enhancing the fan experience. It emphasizes using social media to engage fans, enter them in contests, and get feedback. The document concludes that social media can help sports venues build emotional connections with fans and provide real-time customer service to enhance the fan experience.
Event Wallet for Sports Events and StadiumsEvent Wallet
Sports clubs are creating more great digital content than ever, growing their online presence with fans. But how can we ensure we're offering it to fans when they want it the most?
Similar to Sport Business Days, Warsaw School of Economics (20)
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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2. NEW GENERATION OF FANS
•Generation Y fans have totaly different expectations towards the quality of experience when attending and following live sports and entertainment mass events.
•These expectations are driven by the heavy usage of techonology – mobile, social, wearables etc.
•For the first time, mobile internet traffic surpassed desktop traffic, representing an ever- increasing trend in the world of technology.
•New fans want to have content delivered on their terms, instantly, quickly, with high quality. It becomes even more important than just being on the venue.
•Second Screen became widespread. Sports and 2nd screen are a winning combination because 2nd screen can give fans exactly what they want: an enhanced viewer’s experience.
3. NEW GENERATION OF FANS
Source: http://mesalliance.org/
Source: Hashtag Sports – Rise of Beacons Report
4. NEW GENERATION OF FANS
Source: btd.de
Today’s sports fans are mobile, social, multi-device, and multiplatform. A 2014 survey16 commissioned by Sporting News Media, Kantar Sport, and SportsBusiness Group titled “Know the Fan” found that 75% of U.S. adult internet users accessed sports content via a mobile device at least once a week vs. 36% accessed daily.
5. BTD recently carried out an extensive online survey of over 5800 match-day visitors to the Allianz Arena.
NEW GENERATION OF FANS
Source: btd.de
6. NEW CHALLENGES FOR EVENT OWNERS
•Attendance is going down…
•Convenience of live television coverage being the most obvious factor competing for fans’ attention and impacting their decision to attend (or not attend) a game
•Infrastructure is not good enough (even new stadia don’t have WIFI)
•Not being connected negatively impacts the willingness to attend live events
•The cost of attending vs the quality received – not enough, peolpe choose to stay on the couch, TV provides great coverage…
Source: Q1Productions / sporttechie.com
7. RE-IMAGINING THE FAN EXPERIENCE
•Refining touchpoints and entire service experience to make the event experience nice and smooth (smile industry).
•„You've got to have the games be more than games”.
•Last but not least – technology enabled event experiences
Fans’ expectations for the game-day experience have evolved to include points of contact that extend well beyond the action that takes place on the field or court.
Event owners must focus on enhancing and perfecting the total fan experience.
Source: Disney Institute / sbssports.com
9. RE-IMAGINING THE FAN EXPERIENCE
Extreme Networks Named First Official Wi-Fi Solutions Provider of National Football League
„We've given all our clubs a goal of the 2015 season to be up to par with Wi-Fi in the bowl areas as well as upgrading their mobile carrier networks. Most are on track to do that."
NFL CIO Michelle McKenna-Doyle
10. FAN ENGAGEMENT TECHNOLOGIES
IQ Sport and Xperiology have recently conducted a study researching fan engagement technologies, services and applications.
•Targeted personnel of manager level and above
•Divisions: Ticketing, Media, Commercial, Stadium Management, Operations, Partnerships
•Markets: UK, USA, Germany, Spain
•~ 100 responses
11. FAN ENGAGEMENT TECHNOLOGIES
Survey Part 1: SOCIAL MEDIA & MATCHDAYS Researching the way how event owners use social media, which channels and networks, how they engage fans, what challenges they meet.
Survey Part 2: OPERATIONS & MATCHDAYS Researching the way how event owners tackle the challenges of fan in-venue experience to make the fan experience smooth.
Survey Part 3: NEW TECHNOLOGIES
Researching the fan engagement technologies event owners use or plan to develop in short time.
Survey Link
18. TRENDS
MOBILE First!
•Mobile Traffic > Internet Traffic
•New San Francisco 49ers’ stadium (68,500 seats). 2,13TB of data transfered during the game (25K fans in peak moments), 17K on average.
•Super Bowl (New Jersey stadium), 3.2TB of data transfered, mostly via Facebook, Twitter and Instagram.
19. TRENDS
PRACTICAL APPLICATIONS
•Finding your way – parting, seat, closest POI.
•Seat Upgrates
•Social Ticketing
•F&B Purchases on-site
•Video Replay
•Traffic Insight
•Social Hubs
•Fantasy Games
20. TRENDS
CURATED, EVENT-RELATED SOCIAL MEDIA TIMELINES
•Snapchat our story feature.
•Twitter dedicated timelines for big events (FIFA WC 2014)
21. TRENDS
iBEACONS
•Beacons are BLE transmitters notifying BLE devices, like smartphones, tablets, etc about their presence if the device stays in the range of transmitter
•Beacon transmits unique ID.
•Digital coockie for physical world
•Beacons make possible to biuld micro-location and proximity services
22. iBEACONS POTENTIAL
According to a June 2014 study10 by mobile ad-platform inMarket, the use of beacons in retail stores caused a 19x increase in interactions with advertised products, a 16.5x increase in app usage in-store
BEING CONTEXT – AWARE MAKES THE MESSAGE MORE EFFECTIVE
A study from beacon platform company Swirl analyzed "tens of thousands" of beacon interactions with customers over the past three months.
Of the interactions analyzed:
•60% of shoppers opened and engaged with the beacons-triggered message they received, such as a promotional discount offer.
•And a little under one-third (30%) of shoppers ended up redeeming the beacons-triggered offer. This is to say that half of those who engaged with the beacon campaign ended up redeeming the offer.
•73% of shoppers said that the beacon content increased their likelihood to make a purchase during their visit.
•61% said they would visit the store more often.
•60% said they would spend more money as a result of receiving a beacon-triggered message.
Source: Business Insider
23. •Georgetown Basketball – after beacon deployment: app check-ins jumped 22%, seat upgrade purchases increased 25%
•Golden State Warriors beacon test case:
average seat upgrade revenue increased by 69%
message engagement ~35%
conversion ~10%
average transaction value for a fan with the beacons offer 93% higher than a fan without
HOW MUCH EFFECTIVE?
iBEACONS POTENTIAL
Source: Hashtag Sports – Rise of Beacons Report
24. iBEACONS APPLICATIONS ON EVENTS
Context Aware, Location Based Messaging, highly personalized, based on real-time information about who and where the fan is when attending the event. Thanks to sending the right message to the right customer base in the right time the effectiveness and conversion rates can significantly go up!
Traffic Insight, making fan smarter when attending your events, giving hints about the shortest lines and less crowded event places.
Event Navigation, helping fan is finding different venue areas, places, seats and destinations.
Mobile Ticketing Fullfilment, generating e-tickets on mobile devices in front of the gates.
25. iBEACONS APPLICATIONS ON EVENTS
Easy Mobile Ordering and Seamless Payments, making the on-site event purchasing experience more comfortable.
New Sponsorship Inventory, conveying new, engaging, proximity aware, rich sponsor - generated content to better impact fans on- site and find new effective ways to activate sponsorship deals.
Easy Check-Ins and Input to Loyalty Programs, analysing fans on-site behaviours. Awarding points for desired actions and check-ins.
On-Site Customer Analytics, understanding of fans’ behavioural patterns on match-days, how they move around and consume the event to incorporate findings into new, more efficient event and venue configurations.
26. TEST CASE – LECHIA GDANSK, PGE ARENA
eFAN rollout for Lechia Gdansk game in Polish Football League at PGE Arena Gdansk
•16 beacons deployed around the venue: entrances, stands, VIP areas
•9 different proximity messages defined
•29 unique proximity interactions defined in the system
•Welcome and goodbye messages, concessions related messages.
27. 9 Proximity Messages
•Message capping = 1, event timeline sensitive, different proximities.
TEST CASE – LECHIA GDANSK, PGE ARENA
29. SOME STATS – OVERALL (Time Period 07.12.2014 – 08.12.2014) – Matchday on 08.12.2014
TEST CASE – LECHIA GDANSK, PGE ARENA
30. SOME STATS – OVERALL (Time Period 07.12.2014 – 08.12.2014) – Matchday on 08.12.2014
TEST CASE – LECHIA GDANSK, PGE ARENA
31. SOME STATS – BEHAVIOURS: SOCIAL INTERACTIONS AND BEACON INTERACTIONS (Time Period 07.12.2014 – 08.12.2014) – Matchday on 08.12.2014
TEST CASE – LECHIA GDANSK, PGE ARENA
•Beacon Push Notification CTR 83% 83% of the fans with bluetooth on who received push notification, clicked on it and saw the proximity message.
•Proximity Message Engagement Rate 82% 8 out of 10 fans engaged with the proximity message, scoring it or sharing with others
32. SOME STATS – BEHAVIOURS: SOCIAL INTERACTIONS AND BEACON INTERACTIONS
(Time Period 07.12.2014 – 08.12.2014) – Matchday on 08.12.2014
TEST CASE – LECHIA GDANSK, PGE ARENA
•Social Activity = on average every second user created a post on matchday.
•Content Engagement = 103 matchday posts displayed in details 1163 times (each post displayed 10x) .
•Content Type = 35% text posts, 57% including image, 8% including audio.
•Average Engagement Rate = ~45% (on average almost half of all matchday post engaged fans, who scored or shared it with others. Audio content most engaging ~70%.
34. eFAN - MOTIVATIONS
Our research has identified 3 major pain points when it comes to fan experience:
•Access to social content and resources on-site is too distractive and time-consuming.
•Due to existing generic social media, there is a huge and annoying content clutter related to events fans attend.
•Frustrating on-site traffic which reduces the event consumption experience
35. eFAN - MOTIVATIONS
This pain points affect many fans consuming event-related real-time social content
Mass events generate close to 50% of Twitter activity on TV. More than 60% of fans admitted using social media during mass events.
As Nielsen’s latest Year in Sports Media Report17 explains, sporting events made up just 1% of all TV programming in 2013, but accounted for nearly 50% of TV-related tweets.
36. eFAN - MOTIVATIONS
This pain points affect many fans consuming event-related real-time social content
According to the “Social Media Scorecard”, a study conducted by Wasserman and Navigate Research24 to help brands, agencies, and properties better understand the value of fan engagement in sports:
•95% of sports fans use social media during a typical day and
•over 50% of sports fans take action as a result of social media.
•This report surveyed 8,000 sports fans and focused on seven major U.S. sports including 141 teams, 40 athletes, and over 700 sponsorships.
37. eFAN - MOTIVATIONS
FAN EXPERIENCE IS CRUCIAL
Fans want to improve their core event experience, which is a performance consumption being followed on and off site. They want to improve both by interacting socially and by absorbing and consuming the event resources quickly and easily.
HOWEVER, THE KEY IS TO HAVE THE OVERALL EXPERIENCE SEAMLESS.
38. eFAN - MOTIVATIONS
FAN MONETIZATION CHALLENGES.
•Monetizing fans emotions in real-time.
•Having more attractive marketing inventory for business partners. Upselling sponsors providing new effective digital assets.
•Communicating to fans with better conversion rates on game days, generating relevant mobile experiences on-site.
39. eFAN - FEATURES
•First beacon-enabled live event experience platform.
•No more content clutter, only well designed event specific timelines, reinvented live-streams with well delivered, crowdsourced real-time content.
•Receive best, personalized proposals and updates from your event owner thanks to iBeacons.
40. eFAN - FEATURES
Curated Event Specific Timelines
•Conversations and emotions are grouped by things that are just happening during a game – so every user generated content is given an emotional and observed fact-based context.
•Audio content to express event flow and atmosphere.
41. eFAN - FEATURES
Curated Event Specific Timelines
•Timeline easily filtered aby content type, user presence (on-site/off-site), popularity, performer, etc.
42. eFAN - FEATURES
Curated Event Specific Timelines
•Retreiving all tweets from fans attending the game meeting given hashtag requirements and being on-site (geolocation).
43. eFAN - FEATURES
Curated Event Specific Timelines
•Quick and easy content creation to express emotions and referring to specific event facts triggering fans reactions.
•Emotions expressed by intuitive swipe moves.
•Text, images and audio content.
•Integration with FB and Twitter.
44. eFAN - FEATURES
Comprehensive Event Management & Communication Tool for Official Event Owners
•Event Data
•Feed Communication & Monitoring
•Push Communication
•Proximity Communication
•Fan Support – Q&A in realtime
•Fan Support – Event Navigation
45. eFAN - FEATURES
Proxmity Communication – Beacon Enabled Communication Tool
•Beacons Inventory Management
•Beacon Content Management
•Interaction Definition
•Triggering Rules
•Segmentation – Demographics, Behavioral History, Preferences, Feed Engagement, Event Time Window Triggering, Fact Based Triggering