SlideShare a Scribd company logo
VISITORS B¥€R$
76% of VISITORS CAN’T
find the info and product
they are looking for
69% of BUYERS MAKE
their buying decision
INSIDE the SHOP
76
24
69%
13%
12%
6%
GOING DIGITAL:
Better ROI and Revenue
Multiplied Ad Efficiency
Increased Audience
Gather data, change content
40% less energy & costs
Digital Signage is the most efficient of all media. All
resources and delivery are digital, focused for the right
content to the right people at the right place and time.
Leading brands face unique digital technology challenges.
Brand Touch helps them from the concept to completion.
Clear strategy and right platform is increasingly important.
STATIC
Fixed print posters
showing some info
PASSIVE
In-store TV displays
showing a channel
(plasma, low ROI)
ACTIVE
Locally managed
video displays
general advertising
proximity marketing
(LCD, better ROI
and ads recall)
ADAPTIVE
Remotely managed
interactive displays
instantly targeted
RELEVANT RESPOND
recommend products
ads, info, apps, share
(LED, 60% better ROI)
>20% CR!
(immediate action)
Signage is everywhere.
GOOD?
Digital signage gets popular.
BETTER
Adaptive digital signage is here!
GREAT results
more affordable and efficient than ever
ANY CONTENT - hundreds of rich media formats
ANY SCHEDULE - daily, emergency, holiday
ANY AUDIENCE - recognition, monitoring, stats
ANYWHERE in the world: unlimited displays
ANY OS - Windows, MacOS, Linux, Android
ANY DISPLAY - DS, NFC, surface, tablet, mobile
DETECTED & TARGETED
AMAZED & INFORMED
ENTERTAINED & SERVED
EFFICIENTLY
Remotely changed to daytime schedule,
location, weather, season, viewer’s presence
and demographics. Scientific ROI level with the
Real-time Audience Measurement System
 Facial detection and Counting
 Viewing interest duration
 Gender, race, age, distance and emotion
 Loop length optimization
 Automated email reporting
Digital signage is not TV or print posters.
Content is King, audience - the Queen
Digital transcends the limitations
of the shop infrastructure,
moving it to a long-lasting
top-of-mind preference,
a community membership.
That’s why we pioneer interactive digital signage systems
for a great experience. Think Big: Metrics. ROI. Efficiency.
wayfinding & VR tours
products & promos
ads & shopping guide
web & mobile apps
data & questionnaires
photo/ video sharing
event schedules, QR
loyalty & lottery
ambience & well-being
urgent messages
high-end design body
audience analytics system
2x 55″ FHD LED displays
adaptive multi-touch interface
4G cloud DS player
OS + retail software
Hi-Fi surround sound
7 colors LED lighting
… everything you want it to be
perfect sized display
integrated top multimedia
Interactive totems
and kiosks
Monitoring /Statistics
Indoor & Outdoor displays
POS & & Parking
CMS, DB & DS Server
Content Upload
and Management
VIDEO | AUDIO | IMAGES | RSS, FILES | WEB APPS
Advertising & Infotainment Content
SOFIA | ZAGREB
Audience
analytics
Remotely
managed
Energy
Efficient
Rich Interactive
Experience
Attention
Relevancy
ROI & Sales
Satisfaction
Expenses
Queues
TCO
depending on the model:
- acquired in-house or outsourced
- pay per impressions or views
customer is Bank customer is Mall
Mall investors need to
Increase dwell time and revenues
Diversify and streamline communication channels
DIGITALIZE the offer for efficient POS marketing
3D Way-finder/ Search / QR copy to mobile
ZilverSlate in EU & UAE malls
ALMONDO™
Almondo in 6 cities
StandOut private banking
the multi-touch multi-user multi-media table
present your project in 360 o view, move the images in a fast and natural way
the ultimate interactive DS software
for advertising, web applications, presentations, videoconferencing, infotainment…
Don’t talk to 5 providers, talk to 1:
ALL-IN-ONE PACKAGE
Design & Production
Screens & Players
Content Creation
Network & Software
Management & Support
GOALS &
STRATEGY
DESIGN &
PRODUCTION
CONTENT &
SUPPORT
AUDIENCE &
BEHAVIOR
CUSTOMER
EXPERIENCE
Brand Touch is an European supplier of touch screen display
systems and digital signage services for the retail industry.
We design, produce, deploy and support digital signage for
banks, malls, hotels, galleries, showrooms and trade shows.
With a worldwide network of system integration partners
and top10 technology vendors, our customers receive
hardware and software consulting, deployment and support:
a custom all-in-one digital solution from a reliable partner.
www.brand-touch.eu
© Brand Touch EU. All rights reserved. Community registered kiosk / totems designs and trademark.
coming soon to your mall

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Digital signage - welcome to your mall

  • 1.
  • 2. VISITORS B¥€R$ 76% of VISITORS CAN’T find the info and product they are looking for 69% of BUYERS MAKE their buying decision INSIDE the SHOP 76 24 69% 13% 12% 6%
  • 3. GOING DIGITAL: Better ROI and Revenue Multiplied Ad Efficiency Increased Audience Gather data, change content 40% less energy & costs Digital Signage is the most efficient of all media. All resources and delivery are digital, focused for the right content to the right people at the right place and time.
  • 4. Leading brands face unique digital technology challenges. Brand Touch helps them from the concept to completion. Clear strategy and right platform is increasingly important.
  • 5. STATIC Fixed print posters showing some info PASSIVE In-store TV displays showing a channel (plasma, low ROI) ACTIVE Locally managed video displays general advertising proximity marketing (LCD, better ROI and ads recall) ADAPTIVE Remotely managed interactive displays instantly targeted RELEVANT RESPOND recommend products ads, info, apps, share (LED, 60% better ROI) >20% CR! (immediate action)
  • 6. Signage is everywhere. GOOD? Digital signage gets popular. BETTER Adaptive digital signage is here! GREAT results more affordable and efficient than ever
  • 7. ANY CONTENT - hundreds of rich media formats ANY SCHEDULE - daily, emergency, holiday ANY AUDIENCE - recognition, monitoring, stats ANYWHERE in the world: unlimited displays ANY OS - Windows, MacOS, Linux, Android ANY DISPLAY - DS, NFC, surface, tablet, mobile
  • 8. DETECTED & TARGETED AMAZED & INFORMED ENTERTAINED & SERVED EFFICIENTLY
  • 9. Remotely changed to daytime schedule, location, weather, season, viewer’s presence and demographics. Scientific ROI level with the Real-time Audience Measurement System  Facial detection and Counting  Viewing interest duration  Gender, race, age, distance and emotion  Loop length optimization  Automated email reporting
  • 10. Digital signage is not TV or print posters. Content is King, audience - the Queen Digital transcends the limitations of the shop infrastructure, moving it to a long-lasting top-of-mind preference, a community membership. That’s why we pioneer interactive digital signage systems for a great experience. Think Big: Metrics. ROI. Efficiency.
  • 11. wayfinding & VR tours products & promos ads & shopping guide web & mobile apps data & questionnaires photo/ video sharing event schedules, QR loyalty & lottery ambience & well-being urgent messages high-end design body audience analytics system 2x 55″ FHD LED displays adaptive multi-touch interface 4G cloud DS player OS + retail software Hi-Fi surround sound 7 colors LED lighting … everything you want it to be
  • 13. Interactive totems and kiosks Monitoring /Statistics Indoor & Outdoor displays POS & & Parking CMS, DB & DS Server Content Upload and Management VIDEO | AUDIO | IMAGES | RSS, FILES | WEB APPS Advertising & Infotainment Content SOFIA | ZAGREB
  • 15. depending on the model: - acquired in-house or outsourced - pay per impressions or views customer is Bank customer is Mall
  • 16. Mall investors need to Increase dwell time and revenues Diversify and streamline communication channels DIGITALIZE the offer for efficient POS marketing 3D Way-finder/ Search / QR copy to mobile
  • 17. ZilverSlate in EU & UAE malls
  • 20.
  • 21. the multi-touch multi-user multi-media table present your project in 360 o view, move the images in a fast and natural way
  • 22. the ultimate interactive DS software for advertising, web applications, presentations, videoconferencing, infotainment…
  • 23. Don’t talk to 5 providers, talk to 1: ALL-IN-ONE PACKAGE Design & Production Screens & Players Content Creation Network & Software Management & Support
  • 24. GOALS & STRATEGY DESIGN & PRODUCTION CONTENT & SUPPORT AUDIENCE & BEHAVIOR CUSTOMER EXPERIENCE
  • 25. Brand Touch is an European supplier of touch screen display systems and digital signage services for the retail industry. We design, produce, deploy and support digital signage for banks, malls, hotels, galleries, showrooms and trade shows. With a worldwide network of system integration partners and top10 technology vendors, our customers receive hardware and software consulting, deployment and support: a custom all-in-one digital solution from a reliable partner.
  • 26. www.brand-touch.eu © Brand Touch EU. All rights reserved. Community registered kiosk / totems designs and trademark. coming soon to your mall